‘Friday Night Out’ in Salisbury:
Craft Beer, Squirrels and Oh Yes, Eyewear

By Sydney Scott
Thursday, August 17, 2017 1:40 PM Salisbury, N.C.—This month, Salisbury Eyecare and Eyeware proved that one of the best ways to get involved the community is to serve some cold beer. The eyecare boutique took part in Downtown Salisbury’s Summer Sip, a part of the town’s monthly Friday Night Out tradition. The fun event drew plenty of potential clients into their office and raised awareness of their relatively new practice.

Cupcakes and Cataracts

By Sydney Scott
Thursday, August 17, 2017 12:08 PM NEW YORK—While many eyecare practices use the internet to help inform their patients, individual ECPs have taken to telling their own stories and sharing professional perspectives via blogs, vlogs and Instagram accounts. These are created specifically to educate the public about eye health and eyewear trends in ways that are fun, personal and creative.

Kidz Biz 2017

By Sydney Scott
Monday, August 14, 2017 12:15 AM Whether adventurous, athletic, stylish, studious or all of the above, children have their own tastes and needs when it comes to their eyewear. For those in pursuit of the latest eyewear styles and technology that children of all ages will love, Vision Monday delivers the latest in Kidz Biz news.

Canadian Practice ‘Goes to the Dogs’ for Another Good Cause

By Sydney Scott
Sunday, August 13, 2017 10:00 PM WATERLOO, Ontario—Last month, our neighbors from the north released some photos that made our hearts melt. Insight Eye Care collaborated with Save Our Scruff (SOS), a charity organization that finds homes for dogs, to create a perfect photoshoot that married Insight Eye Care’s stylish frames with Save Our Scruff’s adorable dogs.

It’s Back-To-School on Main Street

By Sydney Scott
Friday, August 11, 2017 11:00 AM Believe it or not, summer is rapidly coming to a close. Although the most relaxing time of the year seems to have just begun, in the blink of an eye, ECPs all around the country are already hosting end-of-summer bashes and back-to-school events. Just in time for Children’s Vision and Learning Month, we thought we’d share how eyecare practices far and near have been promoting eye health for kiddos who are about to head back to the classroom. Take a look below to see what fun events and marketing tactics ECPs have been using to gear up for the upcoming school year.

Venice Beach Optical Boutique Embraces Community Culture by Supporting Local Artists

By Sydney Scott
Friday, August 4, 2017 10:46 AM SANTA MONICA, Calif.—Since 1986, eyewear enthusiast Susie Sykes has owned her optical boutique, Eyes On Main, which is just a short walk away from beautiful Venice Beach. Although her main focus is providing fashionable eyewear and specialty lenses for her customers, the blank, white walls of Eyes On Main reveal another one of her interests—art.

North Carolina Practice Embraces the Past and Looks to the Future

By Sydney Scott, Contributing Editor
Thursday, July 27, 2017 10:58 AM WAYNESVILLE, N.C.—This month, Haywood Family Eye Care celebrated 62 years of business. Located on Main Street in the quaint town of Waynesville, the practice has served Haywood County for generations and, despite changing hands throughout the years, has managed to keep up with the times without sacrificing its heritage.

Indiana OD Adds a Second Practice Catering to the Needs of ‘Little Eyes’

By Sydney Scott
Thursday, July 20, 2017 4:24 PM CARMEL, Ind.—There aren’t many parents who will open up a new business based on the whims of their children, but Dr. Jeremy Ciano, OD, did just that and is now reaping the benefits. When Dr. Ciano’s then 4-year-old son, Alex, told his dad of his dream to one day open a “kids only” optometry practice, Dr. Ciano took the idea to heart.

Having It All: OD Celebrates First Year of Her Dream Practice

By Sydney Scott
Thursday, July 13, 2017 1:03 PM

LITCHFIELD, Conn.—Dr. Tommasina Sideris, OD, recently celebrated the one-year anniversary of her optometric practice, Eyes On Litchfield. With over 19 years of experience as a business owner in Michigan, this transplanted optometrist originally moved to the Northeast to get married, but used the opportunity to open what has become the practice of her dreams.

Boston OD Goes Above and Beyond for Middle Schoolers in Need

By Sydney Scott
Friday, July 7, 2017 3:01 PM BOSTON, Mass.—While all eyecare professionals serve and support their communities by providing valuable health care services, some ECPs go above and beyond expectations by volunteering their own time and money to help those in need. Dr. Tricia Rose of Envision Optometry is one of these exceptional ECPs. Once a week, Dr. Rose visits Irving Middle School in Boston and provides free eye exams to the students as a part of her charity program, Envision Boston Giving.

Canadian Practice ‘Goes to the Dogs’ for Another Good Cause

By Sydney Scott
Thursday, June 29, 2017 1:33 PM WATERLOO, Ontario—This month, our neighbors from the north released some photos that made our hearts melt. Insight Eye Care collaborated with Save Our Scruff (SOS), a charity organization that finds homes for dogs, to create a perfect photoshoot that married Insight Eye Care’s stylish frames with Save Our Scruff’s adorable dogs.

Steampunks Around Town—Eyewear Retailer Collaborates With Clients to Participate in Unique Festival

By Sydney Scott
Thursday, June 22, 2017 2:43 PM

BLOOMINGTON, Ill.—This month, Specs Around Town teamed up with clients and opened its doors to participate in a weekend event with the whole community—the steampunk community, that is. Steampunk is a subgenre of science fiction that incorporates Victorian-inspired design with modern, industrial aesthetics. Members of the steampunk community attend events where they dress up in costumes that combine antiquated apparel, such as corsets and top hats, with industrial elements like goggles, gears and leather.

Eye-Inspired Museums Illuminate Style, Science and History

By Sydney Scott
Thursday, June 8, 2017 9:27 PM While art, history and science museums can be fun and educational, optical museums combine the fashion of frames, the science of optometry and the history of the eyecare industry in a way that any eyewear enthusiast can truly appreciate. We encourage our readers to take advantage of their summer vacation days and check out a few of these interesting, eye-inspired museums from around the world. Click here to read the latest VMail Weekend.

Springfield Family Vision Celebrates Independents

By Sydney Scott
Thursday, June 8, 2017 9:53 AM SPRINGFIELD, Mo.—Earlier this month, the team at Springfield Family Vision proved that they know how to throw a party. To celebrate their decision to sell independent eyewear brands exclusively, they hosted an event welcoming several new independent collections into their practice.

Taking on Roles and Responsibilities: Make Them Clear, Measurable and Accountable for Staff

By Evan Kestenbaum, MBA, and Rebecca L. Johnson, CPOT, COT, COE
Tuesday, January 27, 2015 9:30 AM In today’s fast-paced optical environment, employees are often expected to be cross trained to perform more than one role in the office.
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