Dr. Arian Fartash, aka Glam Optometrist, Goes From Social Media Debut to Blogging Guru

By Sydney Scott
Friday, September 22, 2017 12:15 PM SAN FRANCISCO—In January 2016, Arian Fartash, OD, started her blog, Glam Optometrist, as a social media amateur, however, she didn’t let her lack of social media marketing skills keep her from success. In just one and a half years, she has transformed from a newbie blogger to an Instagram guru with over 16,000 followers.

California Practice With an Eye for Art

By Sydney Scott
Friday, September 15, 2017 3:02 PM COOL, Calif.—This summer, the staff at Cool Optometry have found an unlikely yet creative way to get their patients involved with their practice. Rather than tempting customers into the store with trunk shows or sunglasses sales, they have started hosting paint ‘n sip classes as a fun activity for the community and to provide a way for people to get familiar with the staff.

Pa. Ophthalmologist Serves Up Coffee AND Eyecare

By Sydney Scott
Thursday, September 7, 2017 4:03 PM RICHBORO, Pa.—Dr. Scott Zeigen, MD, FAAO, has always been a bit of a self-starter. He’s been running his own ophthalmology practice, Richmond Eye Care, since 1990 and just a few years later, started a company called medDB, LLC to design and sell software to health care professionals, especially those in the optical industry.

More Than Meets the Eye

By Sydney Scott
Thursday, August 31, 2017 11:00 AM In this new section of VMail Weekend, we’re featuring innovative ECPs, and other influencers, who have taken to telling their own stories and sharing professional perspectives via blogs, vlogs and Instagram accounts, to educate the public and share their love of the optical industry. This week we bring you Christine Morra, OD, creator of Morra Than Meets The Eye.

Optical Boutique Embraces Community Culture by Supporting Local Artists

By Sydney Scott
Monday, August 28, 2017 12:00 AM SANTA MONICA, Calif.—Since 1986, eyewear enthusiast Susie Sykes has owned her optical boutique, Eyes On Main, which is just a short walk away from beautiful Venice Beach. Although her main focus is providing fashionable eyewear and specialty lenses for her customers, the blank, white walls of Eyes On Main reveal another one of her interests—art.

‘Friday Night Out’ in Salisbury:
Craft Beer, Squirrels and Oh Yes, Eyewear

By Sydney Scott
Thursday, August 17, 2017 1:40 PM Salisbury, N.C.—This month, Salisbury Eyecare and Eyeware proved that one of the best ways to get involved in the community is to serve some cold beer. The eyecare boutique took part in Downtown Salisbury’s Summer Sip, a part of the town’s monthly Friday Night Out tradition. The fun event drew plenty of potential clients into their office and raised awareness of their relatively new practice.

Cupcakes and Cataracts

By Sydney Scott
Thursday, August 17, 2017 12:08 PM NEW YORK—While many eyecare practices use the internet to help inform their patients, individual ECPs have taken to telling their own stories and sharing professional perspectives via blogs, vlogs and Instagram accounts. These are created specifically to educate the public about eye health and eyewear trends in ways that are fun, personal and creative. Click here to read the latest VMail Weekend.

Kidz Biz 2017

By Sydney Scott
Monday, August 14, 2017 12:15 AM Whether adventurous, athletic, stylish, studious or all of the above, children have their own tastes and needs when it comes to their eyewear. For those in pursuit of the latest eyewear styles and technology that children of all ages will love, Vision Monday delivers the latest in Kidz Biz news.

Canadian Practice ‘Goes to the Dogs’ for Another Good Cause

By Sydney Scott
Sunday, August 13, 2017 10:00 PM WATERLOO, Ontario—Last month, our neighbors from the north released some photos that made our hearts melt. Insight Eye Care collaborated with Save Our Scruff (SOS), a charity organization that finds homes for dogs, to create a perfect photoshoot that married Insight Eye Care’s stylish frames with Save Our Scruff’s adorable dogs.

It’s Back-To-School on Main Street

By Sydney Scott
Friday, August 11, 2017 11:00 AM Believe it or not, summer is rapidly coming to a close. Although the most relaxing time of the year seems to have just begun, in the blink of an eye, ECPs all around the country are already hosting end-of-summer bashes and back-to-school events. Just in time for Children’s Vision and Learning Month, we thought we’d share how eyecare practices far and near have been promoting eye health for kiddos who are about to head back to the classroom. Take a look below to see what fun events and marketing tactics ECPs have been using to gear up for the upcoming school year.

Venice Beach Optical Boutique Embraces Community Culture by Supporting Local Artists

By Sydney Scott
Friday, August 4, 2017 10:46 AM SANTA MONICA, Calif.—Since 1986, eyewear enthusiast Susie Sykes has owned her optical boutique, Eyes On Main, which is just a short walk away from beautiful Venice Beach. Although her main focus is providing fashionable eyewear and specialty lenses for her customers, the blank, white walls of Eyes On Main reveal another one of her interests—art.

North Carolina Practice Embraces the Past and Looks to the Future

By Sydney Scott, Contributing Editor
Thursday, July 27, 2017 10:58 AM WAYNESVILLE, N.C.—This month, Haywood Family Eye Care celebrated 62 years of business. Located on Main Street in the quaint town of Waynesville, the practice has served Haywood County for generations and, despite changing hands throughout the years, has managed to keep up with the times without sacrificing its heritage.

Indiana OD Adds a Second Practice Catering to the Needs of ‘Little Eyes’

By Sydney Scott
Thursday, July 20, 2017 4:24 PM CARMEL, Ind.—There aren’t many parents who will open up a new business based on the whims of their children, but Dr. Jeremy Ciano, OD, did just that and is now reaping the benefits. When Dr. Ciano’s then 4-year-old son, Alex, told his dad of his dream to one day open a “kids only” optometry practice, Dr. Ciano took the idea to heart.

Having It All: OD Celebrates First Year of Her Dream Practice

By Sydney Scott
Thursday, July 13, 2017 1:03 PM

LITCHFIELD, Conn.—Dr. Tommasina Sideris, OD, recently celebrated the one-year anniversary of her optometric practice, Eyes On Litchfield. With over 19 years of experience as a business owner in Michigan, this transplanted optometrist originally moved to the Northeast to get married, but used the opportunity to open what has become the practice of her dreams.

Boston OD Goes Above and Beyond for Middle Schoolers in Need

By Sydney Scott
Friday, July 7, 2017 3:01 PM BOSTON, Mass.—While all eyecare professionals serve and support their communities by providing valuable health care services, some ECPs go above and beyond expectations by volunteering their own time and money to help those in need. Dr. Tricia Rose of Envision Optometry is one of these exceptional ECPs. Once a week, Dr. Rose visits Irving Middle School in Boston and provides free eye exams to the students as a part of her charity program, Envision Boston Giving.
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