Bold Face: Hearing Voices

By Deirdre Carroll
Friday, May 22, 2015 2:00 PM Usually hearing voices is not considered a good thing, but in this week’s edition of Bold Face we turn that concept on its head thanks to sunwear looks from the Top 8 Finalists from this season’s The Voice.

VMail ProductWatch for 5-19-15

By Deirdre Carroll
Tuesday, May 19, 2015 10:00 AM A weekly update on the latest in frame, sun, spectacle lens and contact lens line collections and additions.

In This Edition...

LAUNCHES
Vision-Ease and IOT
SECOND LOOKS
Altair: Genesis
Marcolin: Covergirl
Charmant: Elle
ALSO NEW

Millennials, #Amarite?

By Deirdre Carroll
Monday, May 18, 2015 12:00 AM We are five months into VM’s Millennial Project and in just a few weeks we will be hosting our first VM Live event, Power in #s, Maximizing the Potential of the ‘Hashtag Nation.’

Speakers Announced for Power in #s, a VM Live Millennial Project Event on June 3

By Deirdre Carroll
Monday, May 18, 2015 12:00 AM NEW YORK—Vision Monday has announced a featured speaker for the upcoming VM Live Event called Power in #s; Maximizing the Potential of the ‘Hashtag Nation,’ part of VM’s ongoing Millennial Project, being held Wednesday, June 3, 2015.

Style.Pages Check.Out: Island Opticians

By Deirdre Carroll
Monday, May 18, 2015 12:00 AM Weighing only 4.1 grams, the Blackfin Zero Edge collection, distributed in the U.S. by Villa Eyewear, features frames made from an ultra-thin layer of beta-titanium that display the very best of Blackfin technology.

VMail ProductWatch for 5-12-15

By Deirdre Carroll
Tuesday, May 12, 2015 10:00 AM A weekly update on the latest in frame, sun, spectacle lens and contact lens line collections and additions.

In This Edition...

LAUNCHES
Sama: deCode: LA
SECOND LOOKS
L’Amy America: Sperry
Tura: Humphrey’s
Area98: Coco Song
ALSO NEW

VMail ProductWatch for 5-5-15

By Deirdre Carroll
Tuesday, May 05, 2015 10:00 AM A weekly update on the latest in frame, sun, spectacle lens and contact lens line collections and additions.

In This Edition...

LAUNCHES
ImageWear: Betsey Johnson
SECOND LOOKS
Luxottica: Arnette Eyewear
REM Eyewear: John Varvatos
Allison: ill.i Optics
ALSO NEW

A New 'Script'

By Deirdre Carroll
Monday, May 04, 2015 10:05 AM NEW YORK—So far over the course of the Millennial Project, we’ve talked about the impressive size of the Gen Y market, its penchant for education and its reliance on technology. So it should come as no surprise that all of those characteristics are major factors when it comes to the Millennial as an eyecare patient and eyewear consumer.

Bold Face: Look Alikes

By Deirdre Carroll
Friday, May 01, 2015 3:10 PM Even celebrities can sometimes have well-known doppelgangers. In this edition of Bold Face we feature four famous faces with very similar looks…

VMail ProductWatch for 4-28-15

By Deirdre Carroll
Tuesday, April 28, 2015 10:00 AM A weekly update on the latest in frame, sun, spectacle lens and contact lens line collections and additions.

In This Edition...

LAUNCHES
Safilo: Kids by Safilo
SECOND LOOKS
Marchon: Italia Independent and Karl Lagerfeld
Rudy Project
Spy Optic
ALSO NEW

Bold Face: Throwing Shade

By Deirdre Carroll
Friday, April 24, 2015 3:45 PM Sometimes a little attitude is necessary. In our latest edition of Bold Face, we feature a few famous faces well known for throwing a little shade...

VMail ProductWatch for 4-21-15

By Deirdre Carroll
Tuesday, April 21, 2015 10:00 AM A weekly update on the latest in frame, sun, spectacle lens and contact lens line collections and additions.

In This Edition...

LAUNCHES
Zeiss: Digital Lens Portfolio
Italia Independent: EYEYE
SECOND LOOKS
Safilo: Fendi
Modo: Eco
Ørgreen Optics
ALSO NEW

Redesigning the ‘Store’ and Customer Experience: Retail (r)Evolution

By Deirdre Carroll
Monday, April 20, 2015 12:28 AM For the second session of the 2015 Summit, Vision Monday strived to determine what the new definitions of “retail” were and how social media and consumers’ familiarity with technology are influencing store and health care environment design. Ultimately, the goal was to determine how all these things impact consumer purchasing and brand interaction.

Digital [Eye Strain] Natives

By Deirdre Carroll
Monday, April 20, 2015 12:03 AM According to the Hindsight is 20/20/20: Protect Your Eyes from Digital Devices, a 2015 report on digital eye strain from The Vision Council, 84 percent of Millennials own smartphones, just one of the devices linked to digital eye strain. In total, nearly four in 10 Millennials, or 37.4 percent, spend at least nine hours a day on some form of digital device.

A Focus on Lenses

By Deirdre Carroll
Monday, April 20, 2015 12:02 AM Technology is tied to every facet of a Millennial’s life, and lens manufacturers offer products that specifically address the vision needs of “Generation Net” consumers.
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