VMail ProductWatch for 2-16-16

By Deirdre Carroll
Tuesday, February 16, 2016 9:04 AM A weekly update on the latest in frame, sun, spectacle lens and contact lens line collections and additions.

In This Edition...


LAUNCHES
Sama: Thomas Wylde
Digital Eye Lab: Claris bluDefense
SECOND LOOKS
Silhouette: Titan Accent
ImageWear: Stepper
Mondottica: Christian Lacroix
ALSO NEW

Opti-mism Reigns in Munich

By Deirdre Carroll
Tuesday, February 16, 2016 12:00 AM MUNICH—As the first show of the year and a growing one at that, Opti presents companies with the unique opportunity of kicking off their brand and booth identities for the year. Opti is viewed as the starting ground for companies to not only present new product but to showcase new booths and new creative directions as a whole.

Editor.Picks: Silhouette Introduces the ‘Shape’ of Things to Come

By Deirdre Carroll
Monday, February 15, 2016 12:50 AM NEW YORK—Silhouette has introduced their next evolution in rimless eyewear design—the Silhouette Shape Kit—in collaboration with LUXE Laboratory.

Check.Out: Eclectic Eyewear

By Deirdre Carroll
Monday, February 15, 2016 12:00 AM ProDesign was originally founded in 1973 but the ProDesign of today is a completely different company. Design philosophy, basic values and corporate identity have changed remarkably since the entire organization was restructured in 2000 and it is difficult to make direct comparison between the two.

Overheard

By Deirdre Carroll
Monday, February 15, 2016 12:00 AM “After 10 years, it’s hard to believe this is my last issue with VM but I won’t say goodbye. I’ll just say until we meet again!”

Second Base

By Deirdre Carroll
Monday, February 15, 2016 12:00 AM Who: Teenagers, rapper B.o.B. and other Flatearthists, baseball players and those bearded guys you often see wearing knit beanies in the dead of summer.

What: Flat is where it’s at. More specifically, sunwear and eyewear for men and women with minimal panto, essentially no panoramic angle and, most importantly, lenses with a base curve of two or less… Second Base, get it?

Couples at the SAG Awards 2016

By Deirdre Carroll
Wednesday, February 10, 2016 1:25 PM

With Valentine’s Day still on our minds, we thought we’d take a different sort of look at red carpet coverage and highlighting the celebrity couples that used dressing up and hitting the SAG Awards red carpet as an opportunity to have a super extravagant date night.

Top 10 Fashion Moments of Super Bowl 50

By Deirdre Carroll
Wednesday, February 10, 2016 1:23 PM Despite the knowledge that Queen Bey would be making a Half Time Show appearance, little did we know fashion would be front and center before and during this year’s Super Bowl. Luckily, the folks over at Philly.com rounded up the top 10 most fashionable moments surrounding Super Bowl 50.

Why Are Beer Brands Doing Fashion Collabs?

By Deirdre Carroll
Wednesday, February 10, 2016 1:21 PM Racked recently ran an article on beer companies who are increasingly partnering with fashion brands. Among other collabs mentioned, the story highlights that Heineken is in the sixth year of its Heineken100 program, which creates limited-edition product with some of the hottest brands in menswear. This year the program includes a pair of Garret Leight sunglasses with "#Heineken100" etched on the interior of one temple. It’s a product that give a whole new meaning to the term “beer goggles.”

VMail ProductWatch for 2-9-16

By Deirdre Carroll
Tuesday, February 9, 2016 9:01 AM A weekly update on the latest in frame, sun, spectacle lens and contact lens line collections and additions.

In This Edition...

LAUNCHES
Edison Optics: More to Love
Fused Kontacts: SpectraVue
SECOND LOOKS
Marcolin: Harley-Davidson
A&A: Crocs Junior
Etnia Barcelona: Vintage Collection
ALSO NEW

VMail ProductWatch for 2-2-16

By Deirdre Carroll
Tuesday, February 2, 2016 8:58 AM A weekly update on the latest in frame, sun, spectacle lens and contact lens line collections and additions.

In This Edition...

LAUNCHES
L’Amy America: Champion Eyes
Vision Ease: Coppertone Green
SECOND LOOKS
Safilo: Marc Jacobs
ClearVision: Revo
Eastern States: Chantal Thomass
ALSO NEW

VMail ProductWatch for 1-26-16

By Deirdre Carroll
Tuesday, January 26, 2016 8:55 AM A weekly update on the latest in frame, sun, spectacle lens and contact lens line collections and additions.

In This Edition...

LAUNCHES
Tura: L.A.M.B. & gx by Gwen Stefani
Maui Jim: Blue Hawaii
SECOND LOOKS
Altair: Sunlites
Match: Aero
Opsales: Solar Panels
ALSO NEW

Editor Picks: Shared Vision(s) With Kingsley Rowe Eyewear

By Deirdre Carroll
Thursday, January 21, 2016 12:03 AM LOS ANGELES—Like attracts like. So for Kingsley Rowe, a new eyewear brand that “embrace[s] the spirit of fashion forward design and all avenues creative,” based here, partnering with creative types for its newest digital campaign was a natural. Called “Shared Vision,” the campaign was created to celebrate inspired and unconventional visions of entrepreneurial influencers.

VMail ProductWatch for 1-19-16

By Deirdre Carroll
Tuesday, January 19, 2016 8:52 AM A weekly update on the latest in frame, sun, spectacle lens and contact lens line collections and additions.

In This Edition...

LAUNCHES
Mad Vision: iHuman
Signet Armorlite: Kodak DSII
SECOND LOOKS
Safilo: Kate Spade
Kenmark: Original Penguin
ClearVision: Aspire
ALSO NEW

Hello.

By Deirdre Carroll
Monday, January 18, 2016 12:00 AM From the other side… of 2015. Another year is over and I don’t know about you, but I usually greet the end of a year in a reflective mood and approach the new one with a sense of expectation about great things to come.
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