Deirdre Carroll

Deirdre Carroll, Senior Editor

Deirdre covers news and developments in the frames, sunwear and fashion accessories markets, including products, marketing initiatives, companies and brand licenses. She also oversees retail buying and merchandising trends in these sectors. Deirdre is the editor of Style.Pages, a monthly print feature exploring fashion trends in ophthalmic eyewear and sunwear. She is the editor of VMail ProductWatch, a weekly e-newsletter offering lively briefings on frame, sun, spectacle lens and contact lens line additions. She is also the editor of Bold Face and High Visibility on VisionMonday.com and oversees Vision Monday’s social media properties @VisionMonday, Facebook.com/VisionMonday and LinkedIn. Contact Deirdre at dcarroll@jobson.com.

VMail ProductWatch for 9-1-15

By Deirdre Carroll
Tuesday, September 1, 2015 8:33 AM A weekly update on the latest in frame, sun, spectacle lens and contact lens line collections and additions.

In This Edition...

LAUNCHES
Tura: Ted Baker Universal Fit
Nanofilm: Clarity
SECOND LOOKS
Silhouette: SPX Compose
L’Amy: Nicole Miller
Ørgreen Optics
ALSO NEW

Eye on the Ball

By Deirdre Carroll
Monday, August 31, 2015 12:00 AM Who: The Minions, the baby in that viral video who gets her first pair of glasses, Glasses for Noah on Facebook, and any kid who wears glasses and plays a sport in New Jersey thanks to a 2006 law.

Overheard

By Deirdre Carroll
Monday, August 31, 2015 12:00 AM “It’s that time of year; both our August issues feature Style.Pages devoted to kids eyewear. Check them out for the latest and greatest.”

Style.Pages Check.Out: Frames Boutique

By Deirdre Carroll
Monday, August 31, 2015 12:00 AM NEW YORK—Tura has launched the Universal Fit collection for the Ted Baker line, featuring optical models designed for Asian men and women.

The McGee Group: From a Bathtub to 42,000 Square Feet in Four Decades

By Deirdre Carroll
Monday, August 31, 2015 12:00 AM MARIETTA, Georgia—“What started the company was when I made the first call to a little town called Pascagoula, Mississippi,” shared Wayne McGee, founder and CEO of The McGee Group. “I didn’t know anything about eyewear. At the time, I was working for a packaging company that taught me all about color and design theory and what colors would attract a shopper when she walked down the aisles in a grocery store.”

The Millennial Manscape

By Deirdre Carroll
Wednesday, August 19, 2015 12:02 AM NEW YORK—In February, VM’s Millennial Project shed light on “The New Breed” of Millennial Women who, thanks to higher rates of college education, advancements in the workplace and postponement of marriage and children, have become a compelling and attractive consumer group worth courting.

VMail ProductWatch for 8-18-15

By Deirdre Carroll
Tuesday, August 18, 2015 8:30 AM A weekly update on the latest in frame, sun, spectacle lens and contact lens line collections and additions.

In This Edition...

LAUNCHES
Colors In Optics: Lights
SECOND LOOKS
WestGroupe: Superflex Kids
Modern Optical: URock
Kasperek: Caliber
ALSO NEW

Mini Me

By Deirdre Carroll
Monday, August 17, 2015 12:00 AM Who: Verne Troyer, American Girl’s “Dress Like Your Doll” program, “celebrity” Pinterest kid Quinoa, fans of Minecraft and some high caliber fashion houses who understand the value in capturing their customers at an early age—Armani, Hugo Boss, Burberry, Dolce & Gabbana, Fendi, Gucci—all of which have children’s collections.

Overheard

By Deirdre Carroll
Monday, August 17, 2015 12:00 AM “For Millennials, it’s no longer about products defining them, it’s their social media presence that defines who they are.”

Style.Pages Check.Out: Eye Elegance

By Deirdre Carroll
Monday, August 17, 2015 12:00 AM Lindberg eyewear tells the world the wearer subscribes to a different way of thinking, and have a connoisseur’s appreciation of exceptional design and high-quality materials, the company said. Designed in Denmark, every frame is a statement about aesthetics, technical innovation and impeccable craftsmanship steeped in the Danish design tradition of discreet, classic elegance and simplicity.

VMail ProductWatch for 7-28-15

By Deirdre Carroll
Tuesday, July 28, 2015 10:11 AM A weekly update on the latest in frame, sun, spectacle lens and contact lens line collections and additions.

In This Edition...

LAUNCHES
Zeiss: DuraVision
SECOND LOOKS
ImageWear : Wildflower
ClearVision: BCBG
Eastern States: Chantal Thomass
ALSO NEW

Millennials and Brand Loyalty: A Complicated Affair

By Deirdre Carroll
Tuesday, July 21, 2015 12:07 PM

NEW YORK-- A lot of marketers’ time and energy is spent on Millennials, much of that under the assumption that it’s important to capture the attention and loyalty of this demographic while they’re young and impressionable. But while most Millennials (aged 18-33) responding to an Adroit Digital feel that they’re as – if not more – brand loyal than their parents, the vast majority also believe that brands today will have to work harder to earn their loyalty than they did to earn their parents’ loyalty.

Fresh Cuts

By Deirdre Carroll
Monday, July 20, 2015 12:00 AM WHO: Wearers of crop tops, cold shoulder styles, monokinis and capri pants. Fans of negative space, reductionism and subtraction. The Resort 2016 Collections of Rosie Assouline, Cushnie et Ochs and Hervé Léger by Max Azri

Overheard

By Deirdre Carroll
Monday, July 20, 2015 12:00 AM “July means summer vacation!! I will definitely make sure to #PutSunniesOnIt for my week at the beach!”

Style.Pages Check.Out: 4 Your Eyes Only Optical

By Deirdre Carroll
Monday, July 20, 2015 12:00 AM Face à Face designers Pascal Jaulent and Nadine Roth are two of the most recognized and respected artists in the world of high-end eyeglasses. Founded more than 15 years ago, Face à Face is known for its contemporary, daring shapes and innovative color combinations drawn from the two designers’ passion for unique architecture and high fashion.
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