By Marge Axelrad, Editorial Director
Wednesday, April 17, 2019 2:45 PM
NEW YORK—What’s the modern consumer’s purchasing path today? It has become, much more often than not, ‘click,’ ‘click,’ ‘brick,’ then ‘click’ perhaps back to ‘brick’ and…’click’ one more time. This is not a straight line. This is what’s sometimes called “omni-channel.” And, in fact, it is a more circular path that goes forward, backward and sometimes, a little sideways, too—all reflecting the new paths to purchase among most groups of consumers today.
By Marge Axelrad: Editorial Director
Monday, March 15, 2010 12:00 AM
The month of March is a big one in the vision care field. “Save Your
Vision” Month always underscores the many “take care of your eyes for a
lot of good reasons” messages to the public.
By Marge Axelrad: Editorial Director
Monday, March 1, 2010 12:03 AM
NEW YORK—Eyewear and optical’s involvement for some companies began way back when—two or three years ago.
By Marge Axelrad: Editorial Director
Monday, March 1, 2010 12:00 AM
NEW YORK—Four hundred million Facebook users. An estimated 18 million Twitter users. Plus “recommenders” spiraling conversations, and mixing business and social priorities via Digg, Yelp, LinkedIn, Flickr and hosts of other sites.
By Marge Axelrad: Editorial Director
Monday, February 15, 2010 12:01 AM
The blur that characterizes the speed of business developments today is a challenge for those who manage companies of any kind.
By Marge Axelrad: Editorial Director
Monday, December 14, 2009 1:18 AM
NEW YORK—Although it’s usually eye doctors who pose the “Better or Worse?” question to patients during an eye exam, Vision Monday asked its readers to chime in about their third quarter and anticipated year-end performance in VM’s 6th and most recent How’s Business? Survey.
By Marge Axelrad: Editorial Director
Monday, December 14, 2009 12:30 AM
While more than a few of you are no doubt ready to say a fond “buh-bye” to the often tumultuous year that was 2009,
By MARGE AXELRAD: EDITORIAL DIRECTOR
Monday, November 16, 2009 12:53 PM
WEST MIDDLESEX, Pa.—Eyes of Faith Optical is a new collection embodying “purpose, passion and style” developed by founders Amy and Jim Schneider.
By MARGE AXELRAD: EDITORIAL DIRECTOR
Monday, October 26, 2009 12:33 AM
LOS ANGELES—From its distinct L.A. ‘working opticians’ origins to its evolution as one of the eyewear industry’s ‘original’ brands, Oliver Peoples has cultivated a unique posture in the optical market.
By Marge Axelrad: Editorial Director
Monday, October 26, 2009 12:30 AM
As of this writing, the stock market had hit 10,000 again, several technology and supply companies’ third quarter earnings were positive (compared to last year at this time).
By Marge Axelrad: Editorial Director
Monday, September 21, 2009 12:01 AM
After a year like this one, no one needs any more lecturing. From economic experts to political pundits, we’ve all had it up to there with strident talk and harangues.
By By Marge Axelrad: Editorial Director
Monday, September 21, 2009 12:00 AM
NEW YORK – The players within the “value” segment of the optical retail market have long adopted the approach of providing economical eyewear and eyecare choices for consumers, consistently targeting customers who are quality-conscious but searching for price options.