Steps to a Better Web Presence: Dealing With Reviews And Cultivating Patient Engagement

By Bob Main, FNAO
Wednesday, February 13, 2013 2:18 AM In the lightning-quick digital media realm, many eyecare professionals are still just getting started and can feel stumped about how to improve their web presence.

Four Steps to a Better Web Presence for Your ECP Practice

By Bob Main, FNAO
Wednesday, January 30, 2013 2:18 AM What is your practice doing to meet the changing online shopping habits of consumers (a.k.a. your patients)? If your practice is like most, the answer is, "not much." Many ECPs are still trying to "figure it out." Nobody taught you how to grow a practice using the internet and social media in school, so where do you start?