Jamie Wilson

Jamie Wilson, Associate Editor

Jamie’s coverage includes news and developments in frames, sunwear and fashion accessories markets, including product, marketing initiatives, companies and brand licenses. She is the editor of Style.Pages, a monthly print feature exploring fashion trends in eyewear and sunwear as well as its accompanying e-blast. Jamie also edits VMail ProductWatch, a weekly e-newsletter offering briefings on frame, sun, spectacle lens and contact lens line additions. She also manages Vision Monday’s social media platforms including Twitter, Facebook , Instagram and LinkedIn. Contact Jamie at jwilson@jobson.com.

Crazy for Living Coral

By Jamie Wilson
Friday, December 28, 2018 12:46 PM NEW YORK—Move over Ultra Violet, Pantone has announced its new selection for Color of the Year 2019. For 20 years the Pantone Color Institute has been unveiling its Color of the Year and has chosen a vibrant, energizing hue with Living Coral (Pantone 16-1546). This shade, chosen to represent 2019, is an “animating and life-affirming shade of orange with a golden undertone.”

Check.Out: Ocean Optometry

By Jamie Wilson
Monday, December 17, 2018 12:30 AM Tom Davies is a prestigious eyewear brand, built on the principles of fit, form and function. It was created in London in 2002, and soon became established as one of Britain’s leading bespoke spectacle brands, using the highest quality materials, principally silver 925, natural horn, pure titanium and premium acetate available through a network of optical retailers worldwide.

Martini Olive

By Jamie Wilson
Monday, December 17, 2018 12:30 AM WHAT: Olive Green has been having a popular year from fashion and accessory to home décor. This sophisticated yet subdued shade of green offers a universal appeal as it can be used to tone down or amp up.

Purchasing With a Purpose

By Jamie Wilson, Associate Editor and Gwendolyn Plummer, Contributing Editor
Monday, December 17, 2018 12:30 AM NEW YORK—These days, many consumers are striving to use their privilege positively. They donate, they volunteer, they protest, and, increasingly, they shop with intent. Social purpose has become a central feature in the way consumers—particularly Millennials—shop: Americans are looking to businesses when it comes to social purpose initiatives, hoping they will take the lead to drive these changes.

Seeing Double in the Dita Eyewear x Dita Von Teese Collaboration

By Jamie Wilson
Monday, December 17, 2018 12:30 AM LOS ANGELES—Dita Eyewear has announced a collaboration with the iconic “Queen of Burlesque,” Dita Von Teese as they team up to bring a fresh twist to classic eyewear styles.

What Are You Wearing?: Hampden Optical, Mechanicsburg, Penn.

By Jamie Wilson
Monday, December 17, 2018 12:30 AM Carmen has over 40 years of experience in optical. She started in her teens working for family friends who owned an optical shop. After having two kids, Carmen decided to start a wholesale laboratory in the basement of her home. She manufactured eyeglasses for retail sale and dispensed safety glasses to local businesses.

Check.Out: Eye Department; Eyecare and Eyewear

By Jamie Wilson
Monday, November 12, 2018 12:30 AM WOOW Eyewear was created as a collection under Face à Face, and has now grown into a strong individual brand for the young and bold, sold in more than 40 countries across the world. Between traditional style and casual fashion, the WOOW style speaks to all with a sense of humor. The little message inserted in the end tip of the frame will make you smile first thing in the morning.

Westward Leaning Collabs With Jewelry Label, Alexis Bittar, on Capsule Collection

By Jamie Wilson
Monday, November 12, 2018 12:30 AM SAN FRANCISCO—Sunglass brand, Westward Leaning, and Brooklyn-based jewelry design label, Alexis Bittar have come together to create an innovative sunglass capsule collection for fall 2018.

What Are You Wearing?: The Optical Boutique, Vancouver, British Columbia, Canada

By Jamie Wilson
Monday, November 12, 2018 12:30 AM Sue started out in the optical industry working at The Optical Boutique as a licensed optician 25 years ago. She loved it so much she bought the store when the original owner decided to retire.

Autumnal Ambers

By Jamie Wilson
Monday, November 12, 2018 12:29 AM WHAT: Still in the theme of autumnal hues to add to the perfect fall palette, the color Amber, a brownish yellow, has been steadily trending. This deep, rich yellow-tone similar to Pantone 15-0850 Ceylon Yellow, which is described as a “savory and spicy yellow,” is a stylish way to add color to any fall look.

Amazing Eyes of the Animal Kingdom

By Jamie Wilson

Friday, November 9, 2018 1:38 PM NEW YORK—While the human eye can do some very impressive things, our eyes are by no means the best of the best or even the most interesting. With phrases like “Birds-Eye View,” “Hawk Eye” and “Eagle Eye” there’s no doubt that some eyes of the animal kingdom are capable of amazing feats. However, while other species like starfish might have less capable sight, their visual capabilities have fascinated scientists for decades. In some of Vision Monday’s past Today’s Reads we’ve covered fascinating animal eyes before whether they’ve been goats or sharks, so why stop a good thing. There are so many species in the world that can do the unthinkable with the help of their vision. Let’s take a look at some of these interesting eyes.

Check.Out: Durant Sessions

By Jamie Wilson
Monday, October 22, 2018 12:00 AM Founded in 2006 in Vancouver’s historic Gastown, dutil. Eyewear focuses on providing outstanding product and service without pretense. Originally solely a denim distributor, the brand expanded its offerings in 2017 to include an inaugural eyewear collection, The Quintessential Series. Designed in Canada and handcrafted by the most sought-after artisans in Japan, the elegant, sophisticated line explores innovative shapes, colors and concepts.

Earth Tones

By Jamie Wilson
Monday, October 22, 2018 12:00 AM WHAT: Neutral, earth tones such as variations of brown, beige or tan or Pantone-specific colors as stated in their Fashion Color Trend Report Fall/Winter 2018 including Pantone 14-1116 “Almond Buff” which is a natural baby camel shade with understated appeal or Pantone 16-1438 “Meerkat”—a highly adaptable toasty brown.

Kenmark Eyewear Collaborates With Gemma Styles on Sunwear Collection

By Jamie Wilson
Monday, October 22, 2018 12:00 AM LOUISVILLE, Ky.—Kenmark Eyewear has debuted its collaboration with writer, #GirlCrush founder, and sister of Harry Styles, Gemma Styles. The line of sunglasses launched exclusively on Kenmark Eyewear’s e-commerce website, baxterandbonny.com.

What Are You Wearing?: Salle Opticians, Atlanta, Georgia

By Jamie Wilson
Monday, October 22, 2018 12:00 AM Wendy has been in the industry for 31 years. She came to the U.S. from England in 1987 and worked for an optician. She loved the job so much she apprenticed and became a licensed optician two years later.