John Sailer

John Sailer, Senior Editor

John covers news and feature coverage of national and regional optical retailers, managed vision care organizations, software systems and technology. He works closely with other members of the VM editorial staff to monitor developments in online optical retailing and other industry issues. John is the editor for dba, a monthly e-newsletter profiling successful local and regional retail/optometric businesses while addressing their decision-making needs. He is also a Co-Editor, for High Visibility, with Deirdre Carroll, on Contact John at

Software Is the Key to Switching to ICD-10

By John Sailer
Monday, June 15, 2015 12:09 AM With the looming Oct. 1, 2015, deadline approaching that will require all medical professionals to start coding using ICD-10, using the right software can simplify the process.

What to Ask Your EHR Software Vendors About the Switch to ICD-10

By John Sailer
Monday, June 15, 2015 12:08 AM Your electronic health record system will be an integral part of converting to ICD-10.

Additional ICD-10 Resources

By John Sailer
Monday, June 15, 2015 12:07 AM With the deadline for the transition from ICD-9 to ICD-10 coming Oct. 1, 2015, a number of organizations are helping health care professionals prepare for the shift.

Luxury Optical Holdings Is Poised for Growth

By John Sailer
Monday, June 15, 2015 12:00 AM LAS VEGAS—“We’re very optimistic about the luxury market,” Glenn Reisch, Luxury Optical Holdings (LOH) president, told dba during a recent visit to the company’s new Morgenthal Frederics flagship store in New York City.


By John Sailer
Monday, June 15, 2015 12:00 AM “Most in health care finance agree that a delay of ICD-10’s Oct. 1, 2015, deadline is a long shot, but there’s still time to prepare for the inevitable.”

Chromos Eyewear Store and Give-Back Program Join the Norman Childs’ Family of Companies

By John Sailer
Tuesday, June 09, 2015 4:15 PM

PITTSBURGH—Continuing the family tradition, not only in eyewear but also in altruism, Daniel Childs has launched Chromos, a trifecta that consists of a line of eyewear, a store in the trendy Lawrenceville section of Pittsburgh, and a give-back program that provides eyecare and eyewear to the area’s underserved children. The son of Norman Childs, who founded Eyetique, 3 Guys Optical and Norman Childs Eyewear, Daniel Childs is following his father’s example with the launch of Chromos as part of the Childs’ family of companies.

Total Spectacle Lens Sales on the Increase

By John Sailer
Tuesday, June 09, 2015 4:05 PM ALEXANDRIA, Va.—Total spectacle lens sales were up 10 percent from 39.3 million to 43.2 million over the six-month period ending March 2015, according to the latest statistics available from The Vision Council’s VisionWatch report.

“We See” Child Health Project Helps People See…and See What’s Possible

By John Sailer
Friday, June 05, 2015 1:00 PM

SOWETO, South Africa—Now that it’s been in operation for over a year, the “We See” Child Eye Health Project has proven effective at helping some of the six out of ten children in South Africa with reduced vision who need glasses but don’t have them.

“The teacher legitimized that they were actually performing better in school,” said Matthew Alpert, OD, after returning to Soweto to see the success of the project.

“As a company whose mission is to help people see, we also want to help people see what’s possible,” said Jill Novelo, manager, VSP Global public relations. “Our goal is to help provide eye health services to 30,000 children over a three-year period to reduce uncorrected visual impairment issues by 90 percent.”

Nike Vision South Africa’s managing director Grant Hoyle said, “We now have a fixed venue. If you look at how quickly that transition has taken place, it’s a credit to all the partners involved and how genuine they are in wanting to see this happen.”

Watch the video to see what’s been achieved by the “We See” Child Eye Health Project partners—VSP Global, Nike Vision, Optometry Giving Sight, and the Brien Holden Vision Institute—and why Alpert predicted, “the sustainability of the clinic cements the foundation of us being able to bring this to even more communities across the globe.”

Expanding on a Solid Foundation of Luxury

By John Sailer
Wednesday, May 27, 2015 2:00 PM LAS VEGAS—After years of "right sizing" the business during a bad economy, Luxury Optical Holdings (LOH) is now poised for aggressive growth...and has already taken advantage of its position by recently adding new stores to its portfolio of high-end stores.

Vision Care Products and Services Up in All Categories over Past Year

By John Sailer
Wednesday, May 27, 2015 11:00 AM ALEXANDRIA, Va.—The total U.S. market for vision care products and services is up in all categories for the 12-month period ending March 2015, according to the latest statistics available from The Vision Council's VisionWatch report.

VSP’s Jim McGrann Discusses Health-Tracking Eyeglasses in Wall Street Journal Interview

By John Sailer
Wednesday, May 20, 2015 4:30 PM NEW YORK—In a video interview with VSP Global’s Jim McGrann earlier this week on Tues., May 19, 2015, The Wall Street Journal focused on the company’s new health-tracking eyeglasses for the “exploding market in the wearables space.”

Top 10 and Mass Merchants Shares Stable

By John Sailer
Monday, May 18, 2015 12:09 AM