Marge Axelrad

Marge Axelrad, Sr. VP/Editorial Director

Marge oversees the overall editorial direction of Vision Monday and its print publication, VMail, e-newsletters, and special events including VM Global Leadership Summit. She is also in charge of general corporate and company news, industry developments and business trends, financial news. Marge specializes in frame sunwear companies, practice management programs, spectacle lens and contact lens companies, managed care, wholesale laboratories, research. She is also the editor of CLICK, a twice-a-month e-newsletter. Contact Marge at

Embracing Technology’s Tools for Everyone’s Sake

By Marge Axelrad
Monday, August 14, 2017 12:00 AM This may sound patronizing, but that’s sincerely not the goal here. Here’s the big statement: It would seem that eyecare professionals, who haven’t done so already, really, really need to rethink their attitude toward embracing new digital technology in their practice. Fast. Like now. Before next year.

Gloria Nicola, Former 20/20 Magazine Fashion Expert, Passes Away

By Marge Axelrad
Monday, August 14, 2017 12:00 AM NEW YORK—Gloria Nicola, a former senior editor of 20/20 Magazine, passed away on July 19 at her home in Long Island, N.Y. She was 74 years old.

A ‘Word Cloud’of Achievement, Accomplishment and Vision

By Marge Axelrad
Monday, July 17, 2017 12:00 AM Hundreds of women, 15 years of honors, and thousands of words, including adjectives that describe dedication, commitment, originality, achievement, influence and persistence. These are the Most Influential Women in Optical of 2017, as identified by Vision Monday from hundreds of readers’ nomination submissions.

Smart Moves

By Marge Axelrad and Andrew Karp
Monday, June 19, 2017 12:30 AM NEW YORK—See if any of these scenarios sound familiar: An optician sends a patient’s frame from their frame wall to an outside lab. The lab waits for days for the frame to arrive. The Rx lens choice for a progressive with AR coating is communicated to the lab. Meanwhile, the patient waits, impatiently, for the glasses to arrive and worries if they’ll receive them in time for their family’s summer vacation.

Preparing for the Onset of a ‘New Order’ Mindset

By Marge Axelrad
Monday, June 19, 2017 12:00 AM There’s a quiet revolution taking hold behind the scenes of the optical industry—for sure, in the U.S., and in other parts of the world, too. It’s the re-examination of how optical products get to where they need to be, faster, to better satisfy the customer. This is, specifically: the patient’s choice of a frame (or a sunglass) delivered with a prescription lens inside.

Players Advance to New Positions Within VM’s Latest Top 50 Report

By Marge Axelrad
Monday, May 15, 2017 12:29 AM NEW YORK—Acquisitions and consolidations, fueled by challenges faced by independent practices and some regional retail leaders, as well as the involvement of private equity investment, are reshaping the U.S. optical industry.

Value-Conscious Consumer Propels Spending at Mass Merchant, Club Optical Locations

By Marge Axelrad
Monday, May 15, 2017 12:25 AM NEW YORK—While the general merchandise consumer retail market, across many categories, felt a sting in terms of customer traffic and spending in 2016, optical category dollars spent at vision departments within mass merchants and wholesale clubs held their own.

A Steady Acquisition Pace Creates a Multi-State Medical Eyecare Model

By Marge Axelrad
Monday, May 15, 2017 12:00 AM BALLWIN, Mo.—A sustained pace of acquisition and integration has created a new Top 10 U.S. Optical Retailer on this year’s signature Vision Monday report—EyeCare Partners LLC.

VM’s Top 50: Theirs is Strength in (the) Numbers

By Marge Axelrad
Monday, May 15, 2017 12:00 AM When I first joined Vision Monday in, um, 1988, about a year after the publication started—spurred on by the rapid amount of change taking place in the optical industry then—it was tough to carve out a consistent way to report “news.”

Don't Put Off Reading This

By Marge Axelrad
Friday, April 28, 2017 4:24 PM BETTERLATETHANNEVER, N.Y. – “I’m writing it now,” I say. “Practically done,” I claim. “Yeah, right,” say my VM colleagues. Click here to read the latest edition of VMail Weekend.

Global Family-Owned Firm Readies New Brands, Capabilities

By Marge Axelrad
Monday, April 24, 2017 12:00 AM NEW YORK – It’s been a very busy 10 months: The relocation and absorption of a distribution facility from Florida to California. The determination of an expanded brand portfolio for a diverse mix of customers in the U.S. market. The development of a second sales force. Putting together plans for a careful transition to new systems, IT support and sophisticated business tools for its customers.

Thinking About Data in a New Way: AI + A-Eye

By Marge Axelrad
Monday, April 24, 2017 12:00 AM The profound changes brought about by digital technologies continue to be a challenge for many businesses, large and small. So when it comes to new and even more complex waves of technology, like those that characterize artificial intelligence, or AI, the reaction is often so overwhelming, that many business leaders choose to look away.

Creativity & Intelligence: Artificial & Real

By Marge Axelrad
Monday, March 27, 2017 12:30 AM Many in the optical industry will be converging on New York City later this week during Vision Expo East to see new products, eyewear, sunwear, lenses and technology that comprise the optical retail and vision care space.

Kering Eyewear Debuts Gucci Eyewear and #GucciDreamscape

By Marge Axelrad
Monday, March 13, 2017 12:00 AM MILAN—Milan Fashion Week and the upcoming Mido eyewear show intersected in Milan and for the occasion, Kering Eyewear celebrated the official debut of the new Gucci Eyewear collection at a special event at the historic “Gucci Hub” headquarters here.

Support One of New York’s Best Traditions—Take a Taxi!

By Marge Axelrad
Friday, March 10, 2017 12:00 AM I like modern, digital tools. They’re fun, they’re fascinating, they’re addictive.