Monday, March 16, 2015 12:00 AM
PITTSBURGH—Today’s competitive environment favors those businesses who connect their brands to their communities and what’s happening around them.
Monday, March 16, 2015 12:00 AM
We are living in a “post-advertising age.” These days, “the message is the message and the medium is just the carrier” (with all due respect to Marshall McLuhan’s original idea first posted in 1968).
Friday, March 06, 2015 11:00 AM
PITTSBURGH—Today's competitive environment favors those businesses who connect their brands to their communities and what's happening around them. One case in point is
, the 17- location-and-growing eyewear retail group based here with strong ties to its city and patients, ties which it has strengthened via digital and social media in all forms.
Monday, March 02, 2015 12:10 AM
A few years ago, to mention online sales of eyewear would likely light a fire in an optician’s eye or rouse the ire of an independent optometrist or dampen the mood of a regional or national optical retailer of some size.
Monday, March 02, 2015 12:09 AM
PORTLAND, Ore.— As Vision Monday reported last year, members of several U.S. professional vision-related associations and leading optical retailers and suppliers have been spearheading a project to develop standardized voluntary certification of online optical retailers in conjunction with international certification organization, LegitScript (www.legitscript.com) based here and in Dublin, Ireland.
Monday, March 02, 2015 12:07 AM
From the get-go, DITTO has been a unique presence in the online eyewear space. Founder Kate Doerksen had set out to create and redefine the experience of buying eyewear and since the site’s inception a lot of new ideas have come to the fore.
Monday, March 02, 2015 12:06 AM
BURLINGTON, N.J.—Working with MyEyeStore to develop an online store, Robert Levy, OD, owner of Drs. Eyecare Center in Burlington, N.J. has seen the most success in his online shop with contact lenses, since this 22-year-old practice activated it over a year ago.
Monday, March 02, 2015 12:05 AM
JOHNSON CITY, Tenn.—After practicing ophthalmology for 10 years, Donny Reeves, MD, owner of Reeves Eye Institute in Johnson City, Tenn., decided it was time to add an optical dispensary to his business.
Monday, March 02, 2015 12:00 AM
I have to admit that the penchant among Millennials for taking selfies and posting them on social media sites first struck me as self-indulgent.
Monday, February 16, 2015 12:00 AM
VM’s Cover Topic this month is broad and complex—and very, very important to all eyecare professionals.
Wednesday, February 04, 2015 10:25 AM
ORLANDO, Fla.—Eyecare professionals should be aware that
is planning to motivate and drive consumers to trial and empower current wearers to speak out about their experiences with Transitions lenses. This will happen through the rollout of a new consumer PR and social media campaign this year, called "See life through a new lens."
Wednesday, February 04, 2015 10:20 AM
DAYTONA BEACH, Fla.—
The Watery Rave
to the blogosphere this week, turning the website into an action-focused central hub of sport fishing conservation news and articles.
Tuesday, January 27, 2015 8:30 AM
Someone once gave me some good advice. He said, “Be confident about what you’ve learned. But try to understand what it is that you don’t know. That’s how you’ll really widen your understanding— and make better decisions.”
Monday, January 19, 2015 2:55 PM
about the power of video in the digital world.
is the third busiest website in the world, just behind Google and Facebook. And it is the second biggest search engine in its own right.
Monday, January 19, 2015 12:05 AM
NEW YORK—Just over a year since her official appointment as CEO of Padova, Italy-based Safilo Group (SFL.MI), Luisa Delgado is looking back at heritage as Safilo concludes 2014, its 80th anniversary.