Marge Axelrad

Marge Axelrad, Sr. VP/Editorial Director

Marge oversees the overall editorial direction of Vision Monday and its print publication, VMail, e-newsletters, VisionMonday.com and special events including VM Global Leadership Summit. She is also in charge of general corporate and company news, industry developments and business trends, financial news. Marge specializes in frame sunwear companies, practice management programs, spectacle lens and contact lens companies, managed care, wholesale laboratories, research. She is also the editor of CLICK, a twice-a-month e-newsletter. Contact Marge at maxelrad@jobson.com.

‘Outcomes’ Are the New Health Care Measurement

By Marge Axelrad
Monday, February 16, 2015 12:00 AM VM’s Cover Topic this month is broad and complex—and very, very important to all eyecare professionals.

Transitions Launching New Social Media Campaign Among Consumers and 'Influencers' for 'See Life Through a New Lens'

By Marge Axelrad
Wednesday, February 04, 2015 10:25 AM ORLANDO, Fla.—Eyecare professionals should be aware that Transitions Optical is planning to motivate and drive consumers to trial and empower current wearers to speak out about their experiences with Transitions lenses. This will happen through the rollout of a new consumer PR and social media campaign this year, called "See life through a new lens."

Costa Reintroducing 'The Watery Rave' to Serve as Central Hub of Sport Fishing Conservation News and Articles

By Marge Axelrad
Wednesday, February 04, 2015 10:20 AM DAYTONA BEACH, Fla.— Costa is reintroducing The Watery Rave to the blogosphere this week, turning the website into an action-focused central hub of sport fishing conservation news and articles.

Leadership Tip: Know What You Don’t Know

By Marge Axelrad
Tuesday, January 27, 2015 8:30 AM Someone once gave me some good advice. He said, “Be confident about what you’ve learned. But try to understand what it is that you don’t know. That’s how you’ll really widen your understanding— and make better decisions.”

What Happens in a YouTube Minute

By Marge Axelrad
Monday, January 19, 2015 2:55 PM CLICK has written often about the power of video in the digital world.

YouTube is the third busiest website in the world, just behind Google and Facebook. And it is the second biggest search engine in its own right.

Envisioning A Modern Future

By Marge Axelrad
Monday, January 19, 2015 12:05 AM NEW YORK—Just over a year since her official appointment as CEO of Padova, Italy-based Safilo Group (SFL.MI), Luisa Delgado is looking back at heritage as Safilo concludes 2014, its 80th anniversary.

How Can You Find the Time to Manage Your Social Media Interactions?

By Marge Axelrad
Monday, January 12, 2015 3:00 PM Social media is an important component of any business' outreach today. But the time to manage social media interactions, whether limited to Facebook or expanded via such platforms as Twitter, Instagram, Pinterest and Yelp, can be a demanding time drain on a practice's staff.

Frames Data Launches a New Website Design

By Marge Axelrad
Monday, January 12, 2015 2:50 PM Frames Data, a provider of product information and database services for the optical industry, has redesigned its website for optical retailers at www.framesdata.com. The new design launched earlier this month and is now live for active subscribers to search for frame information and wholesale pricing.

#WonderWomen: Accomplishment, Perseverance and Drive

By Marge Axelrad
Monday, December 29, 2014 12:00 AM When Vision Monday first inaugurated “The Most Influential Women in Optical” report in 2003, we were asked, and often, about why we felt the need to isolate the achievements of individual women in the field.

A Digital Media-Fueled Collective of Ideas For and By Opticians

By Marge Axelrad
Thursday, November 20, 2014 12:00 AM HASTINGS, Minn.—Conceived “to create a new voice for practicing opticians,” DailyOptician.com, a new digital media-driven website and innovative blog concept, is growing to engage opticians.

Embracing Explanations And Inspiring Ideas

By Marge Axelrad
Monday, November 17, 2014 12:00 AM With the blizzard of business and corporate changes coming at the optical industry from pretty much every direction these days, it can be a daunting task for ECPs to concentrate on the basics of the business and remember that optical retail and vision care are fields which help millions of consumers and patients look good and see well.

20/20 Magazine's Gloria Nicola Retires: 27 Years Covering Eyewear Trends

By Marge Axelrad
Monday, October 20, 2014 12:00 AM

NEW YORK—20/20 Magazine’s Gloria Nicola, senior editor for frames, sunwear and accessories for 27 years, will be retiring from the magazine, effective Oct. 31.

Stories Supporting the Fight For 'The Right to Sight'

By Marge Axelrad
Monday, October 20, 2014 12:00 AM It was very encouraging this year to see how the active involvement and proactive use of social media helped propel a wide ranging audience to learn more about the value of vision care and vision correction through this month’s World Sight Day.

Oakley VIP Days Elevate the Game

By Marge Axelrad
Friday, October 17, 2014 3:00 PM DANA POINT, Calif.—Four days of workshops, product experience, buying sessions, a Roaring '20s party and Oakley VIP DAYS Golf Classic comprised this year's Oakley VIP Days here Oct. 6-10 at the Laguna Hills Resort & Spa. The sessions brought together 40 Oakley sales reps and staff with 160 people from 67 accounts around the country.

Introducing ill.i Optics by will.i.am

By Marge Axelrad
Tuesday, October 14, 2014 10:15 AM The first eyewear brand by entrepreneur, musician and glasses connoisseur will.i.am was launched last month.
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