Marge Axelrad

Marge Axelrad, Sr. VP/Editorial Director

Marge oversees the overall editorial direction of Vision Monday and its print publication, VMail, e-newsletters, VisionMonday.com and special events including VM Global Leadership Summit. She is also in charge of general corporate and company news, industry developments and business trends, financial news. Marge specializes in frame sunwear companies, practice management programs, spectacle lens and contact lens companies, managed care, wholesale laboratories, research. She is also the editor of CLICK, a twice-a-month e-newsletter. Contact Marge at maxelrad@jobson.com.

Finally…Some Insights Shared to Optical By Warby Parker’s Neil Blumenthal

By Marge Axelrad
Monday, April 20, 2015 12:01 AM I looked it up. According to Dictionary.com, a “lightning rod” is “a person or thing that attracts and absorbs powerful and especially negative or hostile feelings, opinions, etc., thereby diverting such feelings from other targets.” It cites examples, such as “the press secretary is often a lightning rod for the President.” Or, “Packer’s blunt style made him a lightning rod for debate.”

Blink Rates – A Digital Era Dilemma: B+L Uses Social and Video to Inform Consumers

By Marge Axelrad
Thursday, April 02, 2015 10:00 AM BRIDGEWATER, N.J.—Raising awareness about the hazards and discomfort of using digital devices, Bauch + Lomb used the backdrop of the influential SXSW interactive music and technology festival in Austin, Texas last month to reach out to Millennials about the impact of digital device usage on their vision and as a way to talk about the benefits of ULTRA contact lenses with MoistureSeal.

#EyetiqueExperience: Embracing Digital to Deepen Customer Connections

By Marge Axelrad and John Sailer
Monday, March 16, 2015 12:00 AM PITTSBURGH—Today’s competitive environment favors those businesses who connect their brands to their communities and what’s happening around them.

#EyetiqueExperience: Embracing Digital to Deepen Customer Connections

By Marge Axelrad and John Sailer
Monday, March 16, 2015 12:00 AM PITTSBURGH—Today's competitive environment favors those businesses who connect their brands to their communities and what's happening around them. One case in point is Eyetique, the 17- location-and-growing eyewear retail group based here with strong ties to its city and patients, ties which it has strengthened via digital and social media in all forms.

‘Post-Advertising’—Telling Stories To Intrigue and Inspire Patients

By Marge Axelrad
Monday, March 16, 2015 12:00 AM We are living in a “post-advertising age.” These days, “the message is the message and the medium is just the carrier” (with all due respect to Marshall McLuhan’s original idea first posted in 1968).

ECPs Rethink E-Commerce

By Marge Axelrad
Monday, March 02, 2015 12:10 AM A few years ago, to mention online sales of eyewear would likely light a fire in an optician’s eye or rouse the ire of an independent optometrist or dampen the mood of a regional or national optical retailer of some size.

New Program Will Certify and Monitor Internet Rx Eyeglass Sellers

By Marge Axelrad
Monday, March 02, 2015 12:09 AM PORTLAND, Ore.— As Vision Monday reported last year, members of several U.S. professional vision-related associations and leading optical retailers and suppliers have been spearheading a project to develop standardized voluntary certification of online optical retailers in conjunction with international certification organization, LegitScript (www.legitscript.com) based here and in Dublin, Ireland.

DITTO Does It: Eyewear Quizzes, Eyewear-For-Rent and Licensing Options

By Marge Axelrad
Monday, March 02, 2015 12:07 AM From the get-go, DITTO has been a unique presence in the online eyewear space. Founder Kate Doerksen had set out to create and redefine the experience of buying eyewear and since the site’s inception a lot of new ideas have come to the fore.

Drs. Eyecare Offers Online Ordering Convenience and Modern Ways to Reach Patients

By Marge Axelrad
Monday, March 02, 2015 12:06 AM BURLINGTON, N.J.—Working with MyEyeStore to develop an online store, Robert Levy, OD, owner of Drs. Eyecare Center in Burlington, N.J. has seen the most success in his online shop with contact lenses, since this 22-year-old practice activated it over a year ago.

An Online Web Store Expands an MD’s Dispensary Presentation to Patients

By Marge Axelrad
Monday, March 02, 2015 12:05 AM JOHNSON CITY, Tenn.—After practicing ophthalmology for 10 years, Donny Reeves, MD, owner of Reeves Eye Institute in Johnson City, Tenn., decided it was time to add an optical dispensary to his business.

Understanding ‘Selfie-Indulgent’ Millennials

By Marge Axelrad
Monday, March 02, 2015 12:00 AM I have to admit that the penchant among Millennials for taking selfies and posting them on social media sites first struck me as self-indulgent.

‘Outcomes’ Are the New Health Care Measurement

By Marge Axelrad
Monday, February 16, 2015 12:00 AM VM’s Cover Topic this month is broad and complex—and very, very important to all eyecare professionals.

Transitions Launching New Social Media Campaign Among Consumers and 'Influencers' for 'See Life Through a New Lens'

By Marge Axelrad
Wednesday, February 04, 2015 10:25 AM ORLANDO, Fla.—Eyecare professionals should be aware that Transitions Optical is planning to motivate and drive consumers to trial and empower current wearers to speak out about their experiences with Transitions lenses. This will happen through the rollout of a new consumer PR and social media campaign this year, called "See life through a new lens."

Costa Reintroducing 'The Watery Rave' to Serve as Central Hub of Sport Fishing Conservation News and Articles

By Marge Axelrad
Wednesday, February 04, 2015 10:20 AM DAYTONA BEACH, Fla.— Costa is reintroducing The Watery Rave to the blogosphere this week, turning the website into an action-focused central hub of sport fishing conservation news and articles.

Leadership Tip: Know What You Don’t Know

By Marge Axelrad
Tuesday, January 27, 2015 8:30 AM Someone once gave me some good advice. He said, “Be confident about what you’ve learned. But try to understand what it is that you don’t know. That’s how you’ll really widen your understanding— and make better decisions.”
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