Marge Axelrad

Marge Axelrad, Sr. VP/Editorial Director

Marge oversees the overall editorial direction of Vision Monday and its print publication, VMail, e-newsletters, VisionMonday.com and special events including VM Global Leadership Summit. She is also in charge of general corporate and company news, industry developments and business trends, financial news. Marge specializes in frame sunwear companies, practice management programs, spectacle lens and contact lens companies, managed care, wholesale laboratories, research. She is also the editor of CLICK, a twice-a-month e-newsletter. Contact Marge at maxelrad@jobson.com.

Board Chair Daniel Mannen, OD and CEO Jim McGrann Outline VSP Global’s Goals for ‘Patient Access’

By Marge Axelrad
Monday, November 14, 2016 12:15 AM RANCHO CORDOVA, Calif.—Focusing on complementary (medical and vision) channels of “patient access” to optometry with a view toward unifying several lines of its business to benefit members and providers, the senior management of VSP Global is positioning the company for continued growth in the rapidly changing health care landscape, in 2017 and beyond.

VSPs Premier to Incorporate More Choice Options for Patients and Providers

By Marge Axelrad
Monday, November 14, 2016 12:14 AM NEW YORK—According to VSP’s top execs, the VSP Global Premier Program provides doctors with opportunity for more patient flow and more ways to increase revenue. “The program gives VSP members a patient-centered experience that maximizes their benefits. Practices that participate have access to exclusive offers, increased visibility on vsp.com, and marketing support to help them reach more patients.”

The Story of SIGHT + World Sight Day: Your Inspiration Messages for EVERY Day

By Marge Axelrad
Monday, November 14, 2016 12:00 AM All of you, like all of us at VM, who are connected day by day to the vision care/eyewear field, sometimes feel they “know” what they need to know about this critically important arena.

Safilo Affirms Its Brand Portfolio, Continuing to Transform, as Both Business Partner and Eyewear Creator

By Marge Axelrad
Monday, October 17, 2016 12:00 AM NEW YORK—Safilo Group has been on a steady, determined path to transform its organization, brand portfolio and services. The company’s focus on the North American market remains paramount, as evidenced a few months ago by the naming of a new CEO for North America, Henri Blomqvist, effective Aug. 1.

The Story of SIGHT + World Sight Day: Your Inspiration Messages for EVERY Day

By Marge Axelrad
Monday, October 17, 2016 12:00 AM All of you, like all of us at VM, who are connected day by day to the vision care/eyewear field, sometimes feel they “know” what they need to know about this critically important arena.

Rush Sees a Host of Expansion Products and Programs on Costa’s Horizon

By Marge Axelrad
Monday, September 12, 2016 12:45 AM DAYTONA BEACH, Fla.—Costa intends to make some waves. The “Born on the Water” brand of performance sunwear, one of the fastest growing companies in the category, with double-digit compound growth every year for the past 10 years, is looking to set off new ripples for its storied brand.

Turn It Up: Learn to ‘Amplify’

By Marge Axelrad
Monday, September 12, 2016 12:45 AM What’s been the impact of the internet in your life? What about in your profession or work day world? What about in your social and cultural or recreational interests? Your politics? Your health? Your family?

Boomer Vision, a Booming Opportunity for ECPs

By Marge Axelrad
Monday, August 29, 2016 12:00 AM OK, I’ll admit it, my vision isn’t what it used to be. (Neither are some of my other faculties, but that’s another story.) My reading add is increasing, I’m finding it harder to deal with nighttime glare when driving, and a floater that I never noticed before just floated by.

Living and Breathing ‘Local’

By Marge Axelrad
Monday, August 15, 2016 12:00 AM I happened to read a blog post a few months ago that talked about how the rise of online retail was “breathing new life” into physical, brick-and-mortar stores. That’s so, so true, and we see it as retailers of all types, optical included, look to tap new technologies, employing smartphones and tablets, or product information platforms and e-commerce ideas into their traditional business.

Hashtag: Confidence, Spirit, Collaboration and Vision

By Marge Axelrad
Monday, July 18, 2016 12:00 AM For 14 years now, we’ve been asking readers to send us their nominations for women who deserve recognition for their influence within the optical industry, for their teaching and impact among their peers, for the way they deliver service and products to their customers and patients.

Gen Z and How They See

By Marge Axelrad
Monday, June 20, 2016 12:00 AM They grow up fast. And those who are babies, kids, tweens and teens today, are already growing up different than any other generation. Way different. Like off the charts different, particularly when it comes to information, digital access to it, and sharing with their friends, peers and families.

Retail Rising

By Marge Axelrad
Monday, May 16, 2016 1:30 AM NEW YORK—The Top 50 U.S. Optical Retailers achieved record collective sales of over $12 billion for calendar year 2015, according to Vision Monday’s estimates. The dollars reflect a respectable sales performance for most of the year, and include revenues from the retail sales of products, eyecare services and, when applicable, a small percentage of online sales.

The Top 50 U.S. Optical Retailers Hit Record Sales Over $12B

By Marge Axelrad
Monday, May 16, 2016 1:29 AM NEW YORK—The Top 50 U.S. Optical Retailers achieved record collective sales of over $12 billion for calendar year 2015, according to Vision Monday’s estimates. The dollars reflect a respectable sales performance for most of the year, and include revenues from the retail sales of products, eyecare services and, when applicable, a small percentage of online sales.

Consolidation Marks Sales Among VM’s Top 10

By Marge Axelrad
Monday, May 16, 2016 1:28 AM NEW YORK—The collective estimated sales of the Top 10, as a proportion of the Top 50 U.S. Optical Retailers, is pronounced, as it’s been for the past several years. Based on calendar year 2015 estimates, the Top 10’s share of the Top 50 amounted to 86.3 percent of the Top 50’s total. This was on par with the 86.1 percent share of last year’s Top 10.
Loading...