Marge Axelrad

Marge Axelrad, Sr. VP/Editorial Director

Marge oversees the overall editorial direction of Vision Monday and its print publication, VMail, e-newsletters, VisionMonday.com and special events including VM Global Leadership Summit. She is also in charge of general corporate and company news, industry developments and business trends, financial news. Marge specializes in frame sunwear companies, practice management programs, spectacle lens and contact lens companies, managed care, wholesale laboratories, research. She is also the editor of CLICK, a twice-a-month e-newsletter. Contact Marge at maxelrad@jobson.com.

ProperOptics.com Offers ECPs a Way to Retain Patients
Via a New E-Commerce Partnership Option

By Marge Axelrad
Thursday, October 19, 2017 11:15 AM

SCOTTSDALE, Ariz.—With the rise of online eyewear and an interest on the part of certain patients to seek more accessibly-priced eyeglass choices, a new service, offered with several partnership options by GSRx, Inc., an optical lab, is enabling eyecare professionals to capture more optical sales and keep profits from those sales.

‘Find the Way Forward’ For Your Business

By Marge Axelrad
Monday, October 16, 2017 12:00 AM Our VM LIVE event this year at Vision Expo West attracted a crowd, with attendees from optical businesses very large and very small. “Minding the Store” examined how new digital tech is reimagining the experience of shopper’s everywhere.

Altair at 25: The Quiet Growth of a Leading U.S. Eyewear Player

By Marge Axelrad
Monday, October 16, 2017 12:00 AM NEW YORK—From its beginnings as a frame company launched by VSP in 1992, Altair Eyewear took an approach unlike all other U.S. frame companies in the category.

Eastern States’ Roger Shyer to Retire, Shares Some Recollections With VM

By Marge Axelrad
Monday, September 11, 2017 12:00 AM ELMONT, N.Y.—After more than 55 years in the optical frame business—the family business founded by Benjamin Shyer in 1938—Eastern States Eyewear’s Roger Shyer will be retiring at the end of the year.

MyEyeDr. Builds Its Expansion With Energy, Systems, Expertise and Infrastructure

By Marge Axelrad
Monday, September 11, 2017 12:00 AM VIENNA, Va.—Foresight and planning. Systems that track, evaluate, anticipate and scale. Marketing and product selection that emphasizes both the patient and the customer. Software—some collaborations, some home-grown—that measure and identify trends and patterns. Digital tools which help acquire new patents and build bonds and traction with existing patients. Regional teams and groups that meet, talk, cross-train and share wins, improve any misses.

Perspectives, in Life and in Business Shape the Direction Forward

By Marge Axelrad
Monday, September 11, 2017 12:00 AM As we are putting this issue together, we have been focusing on presenting a current take and the latest statistics on the all-important ophthalmic laboratory sector of the business. We’ve brought you exclusive and interesting new info to help shape the view into one of the country’s leading, fastest growing companies in the U.S. in our Newsmaker report. And we are bringing you new info about what events and new products to expect at this month’s Vision Expo in Las Vegas.

Costa Expands Its ‘Tribal’ Reach Via New Product, Programs and Social Purpose

By Marge Axelrad
Monday, August 28, 2017 12:00 AM DAYTONA BEACH, Fla.—There’s tidal change underway at Costa. Securing its original core and dedicated group of fisherman and angler fans for its polarized sunwear through extensive “community” building, Costa—as a company and as a brand—has been in expansion mode on many fronts, including a concerted push into the optical space.

There’s a Lot To Learn in Vegas

By Marge Axelrad
Monday, August 28, 2017 12:00 AM Yep, we all know—what happens there, stays there, right? But in Las Vegas, next month, I’m thinking that you can learn about more than the dinners, the cocktails, the celebs and and the night life.

Embracing Technology’s Tools for Everyone’s Sake

By Marge Axelrad
Monday, August 14, 2017 12:00 AM This may sound patronizing, but that’s sincerely not the goal here. Here’s the big statement: It would seem that eyecare professionals, who haven’t done so already, really, really need to rethink their attitude toward embracing new digital technology in their practice. Fast. Like now. Before next year.

Gloria Nicola, Former 20/20 Magazine Fashion Expert, Passes Away

By Marge Axelrad
Monday, August 14, 2017 12:00 AM NEW YORK—Gloria Nicola, a former senior editor of 20/20 Magazine, passed away on July 19 at her home in Long Island, N.Y. She was 74 years old.

A ‘Word Cloud’of Achievement, Accomplishment and Vision

By Marge Axelrad
Monday, July 17, 2017 12:00 AM Hundreds of women, 15 years of honors, and thousands of words, including adjectives that describe dedication, commitment, originality, achievement, influence and persistence. These are the Most Influential Women in Optical of 2017, as identified by Vision Monday from hundreds of readers’ nomination submissions.

Smart Moves

By Marge Axelrad and Andrew Karp
Monday, June 19, 2017 12:30 AM NEW YORK—See if any of these scenarios sound familiar: An optician sends a patient’s frame from their frame wall to an outside lab. The lab waits for days for the frame to arrive. The Rx lens choice for a progressive with AR coating is communicated to the lab. Meanwhile, the patient waits, impatiently, for the glasses to arrive and worries if they’ll receive them in time for their family’s summer vacation.

Preparing for the Onset of a ‘New Order’ Mindset

By Marge Axelrad
Monday, June 19, 2017 12:00 AM There’s a quiet revolution taking hold behind the scenes of the optical industry—for sure, in the U.S., and in other parts of the world, too. It’s the re-examination of how optical products get to where they need to be, faster, to better satisfy the customer. This is, specifically: the patient’s choice of a frame (or a sunglass) delivered with a prescription lens inside.

Players Advance to New Positions Within VM’s Latest Top 50 Report

By Marge Axelrad
Monday, May 15, 2017 12:29 AM NEW YORK—Acquisitions and consolidations, fueled by challenges faced by independent practices and some regional retail leaders, as well as the involvement of private equity investment, are reshaping the U.S. optical industry.

Value-Conscious Consumer Propels Spending at Mass Merchant, Club Optical Locations

By Marge Axelrad
Monday, May 15, 2017 12:25 AM NEW YORK—While the general merchandise consumer retail market, across many categories, felt a sting in terms of customer traffic and spending in 2016, optical category dollars spent at vision departments within mass merchants and wholesale clubs held their own.
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