Marge Axelrad

Marge Axelrad, Sr. VP/Editorial Director

Marge oversees the overall editorial direction of Vision Monday and its print publication, VMail, e-newsletters, and special events including VM Global Leadership Summit. She is also in charge of general corporate and company news, industry developments and business trends, financial news. Marge specializes in frame sunwear companies, practice management programs, spectacle lens and contact lens companies, managed care, wholesale laboratories, research. She is also the editor of CLICK, a twice-a-month e-newsletter. Contact Marge at

Artoptic International Updates Legendary Partner Series

By Marge Axelrad
Monday, April 11, 2016 12:00 AM NEW YORK—Artoptic International has completely updated its classic Partner series with new materials, new colorations and new images. Targeting young and adult men, “the new collection is designed to be rugged, sporty and masculine,” according to Artoptic’s founder, George Gero.

Bringing an Expertise in Systems and Detail to a Customer-Centric Business

By Marge Axelrad
Monday, April 11, 2016 12:00 AM NEW YORK—From logistics and distribution which gave him a working knowledge of Luxottica Group’s complex wholesale and retail business around the world, Fabrizio Uguzzoni, an engineer by training, is bringing a perspective of both a high level of detail and the value of the big picture to his latest role at the company—president of Luxottica Wholesale N.A..

Communicating Expertise in Helping Patients Block the Blues

By Marge Axelrad
Monday, April 11, 2016 12:00 AM We continue to revisit the subject of harmful blue light because it happens to be, as our Cover Story this month underscores, one of the most talked about vision care topics in recent years, both within and outside of the optical industry.

New Professionals: Redefining Their Approach and Forging Ahead

By Marge Axelrad
Monday, March 28, 2016 12:00 AM Want to feel energized? Take some time to read through the comments and perspectives illustrated by an impressive crop of new eyecare professionals in our “Living the Eye Life” Cover Story this month.

Shopko Charts More Expansion With Additional Shopko Hometown Locations

By Marge Axelrad
Wednesday, March 16, 2016 9:15 AM

MINNEAPOLIS—Shopko projects continued growth over the next two years. Having opened 53 new stores in 2015, Shopko recently announced the opening of 10 new Shopko Hometown stores, bringing the total number of stores opened this year to 12. Once the addition of these 10 stores is complete, the company plans to continue to accelerate the addition of new Shopko Hometown stores through 2017.

The Eyewear World Is Both Bigger and Smaller

By Marge Axelrad
Monday, March 7, 2016 12:00 AM I write this as thousands of visitors descend on Milan, Italy’s fashion capital and a growing industrial design center, at the end of February.

Main Street Is a Rediscovery Opportunity for Independents

By Marge Axelrad
Monday, February 15, 2016 12:00 AM One of the most astute observers of changing consumer and retail trends, Robin Lewis, speaks on many aspects of these topics and writes about them through The Robin Report (

Year of The Customer Experience

By Marge Axelrad with contributions from Robert Burke
Monday, January 18, 2016 12:30 AM NEW YORK—Keeping up with the changing consumer and the new competitive environment will be as challenging as ever in 2016. However, the broadening of definitions of what comprises a positive “customer experience” will pose more opportunities for optical retailers and ECPs to find ways to provide a satisfactory and compelling buying and patient interaction—across both brick and “click” channels, experts say.

Customer Loyalty Is Tied to CX: Understanding ‘Net Promoter Scores’

By Marge Axelrad with contributions from Robert Burke
Monday, January 18, 2016 12:29 AM Thousands of companies and brands, large and small, have been able to tap into what’s become known as “The Ultimate Question:” Would you recommend this business to a friend?

CX–Redefining What It Means to Create a Compelling Customer Experience

By Marge Axelrad
Monday, January 18, 2016 12:00 AM Did you know? It’s the Year of CX. That’s modern day terminology for Customer Experience. You may think you know what that means. After all, for years retailers and many health care providers have prided themselves on “customer service” and “quality patient care.”

Be My Eyes App Lets Sighted Volunteers Help Blind People ‘See’

By Marge Axelrad
Friday, December 18, 2015 2:04 PM

NEW YORK—The Be My Eyes app is making life easier for the blind by connecting them with sighted helpers through a smartphone app. Through a direct video call, the app gives blind people the opportunity to ask a sighted volunteer for help with tasks that require normal vision. The system is built as a shuffle-call system that forwards the call until answered, establishing a connection to the first available helper.

A Year of Radical Thinking

By Marge Axelrad
Monday, December 14, 2015 12:00 AM With the unrelenting pace of change that we are experiencing in the world, from digital to medical, from cultural to political, it’s likely impossible to sum up a single year with one word—unless that word is, perhaps “radical.”

Revisiting Traditional Ideas Is the New Normal

By Marge Axelrad
Monday, November 16, 2015 12:00 AM Usually it’s the speed of digital technology change that’s the first reaction point when people encounter something new. “It’s hard to keep up, things are changing so swiftly, we don’t know when to commit to a new product or procedure, we’re just going to wait until things settle down.”

Creative, Quirky, Attention Getting—Georgetown Sets The Bar High

By Marge Axelrad
Monday, October 19, 2015 12:00 AM What a breath of fresh air. Super quality, creativity, production value, cleverness… and style! That was my reaction to watching “Our Family Knows Glasses,” the incredible video and accompanying digital media campaign launched by Georgetown Opticians earlier this month.

Humanity, Science and Tech Are Included in ‘SIGHT: The Story of Vision’

By Marge Axelrad
Monday, October 19, 2015 12:00 AM LAS VEGAS and CHICO, Calif.—Thousands of hours of filming around the globe, hundreds of interviews and stories and perspectives of people connected to “vision” in various sectors—from science, technology, product development retailing and medicine—are being pulled into a one-of-a-kind project that will potentially be seen by millions around the world.