Marge Axelrad

Marge Axelrad, Sr. VP/Editorial Director

Marge oversees the overall editorial direction of Vision Monday and its print publication, VMail, e-newsletters, VisionMonday.com and special events including VM Global Leadership Summit. She is also in charge of general corporate and company news, industry developments and business trends, financial news. Marge specializes in frame sunwear companies, practice management programs, spectacle lens and contact lens companies, managed care, wholesale laboratories, research. She is also the editor of CLICK, a twice-a-month e-newsletter. Contact Marge at maxelrad@jobson.com.

NEW INVESTORS ‘OPTI-MISTIC’

By Marge Axelrad and John Sailer
Monday, August 31, 2015 12:10 AM Call it ‘Opti-mism.’ The pace of new investment and acquisitions in the retail and optometric side of the U.S. optical business has been intensifying. In 2015, that pace picked up dramatically—and more deals are reportedly on tap for the remainder of this year and into the next—promising to essentially reshape the business in new ways, to realign and restructure the national regional, local optical retail landscape and the presence of vision care in the health care space as well.

Embarking on the Adventure With Staff: Getting Started With EHR

By Marge Axelrad
Monday, August 31, 2015 12:00 AM AUSTIN, Texas—Certified electronic health records (EHR) helps improve patient care, by significantly reducing the risk of medical efforts and increasing the accuracy of the diagnosis with the help of clinical decision support in the system.

New Investors, New Thinking, for Optical

By Marge Axelrad
Monday, August 31, 2015 12:00 AM After nearly two years of minimal detail, some tech world P.R. and much discussion, dating back to VM’s own Leadership Summit in 2014, Opternative’s online “eye test,” which they refer to as a “refractive eye exam,” launched in 27 states late last month.

But...Is That An Eye Exam..???

By Marge Axelrad
Monday, August 17, 2015 12:00 AM After nearly two years of minimal detail, some tech world P.R. and much discussion, dating back to VM’s own Leadership Summit in 2014, Opternative’s online “eye test,” which they refer to as a “refractive eye exam,” launched in 27 states late last month.

Thinking About Brands and Accessories’ Potential at 1st Accessories Council Summit

By Marge Axelrad
Monday, August 17, 2015 12:00 AM NEW YORK—The changing expectations of a more demanding—and digital device-enabled—consumer are revolutionizing all retail and professional businesses. Speakers with various perspectives on those changes, from top-of-the-trees stats and data to closer-than-ever to the customer brand, tech and retail experts took to the podium at the first Accessories Council Summit to bring those ideas to the audience attending the event, held here late last month, in partnership with the NPD Group, LIM College and WWD.

Two ODs Embrace a Practice Re-Do With The Help of DIY’s ‘Salvage Dawgs’

By Marge Axelrad
Monday, August 17, 2015 12:00 AM COLLINSVILLE, Va.—When they took over an existing practice a few years ago, in this small Virginia town, Drs. Julie Brown and Shannon Zollinger said they both knew they wanted to do “something different,” with the practice, to change up how it looked so that it would reflect their energy and approach to vision care and eyewear dispensing, and the way the office presented itself to the community.

Making HerStory

By Marge Axelrad
Monday, July 20, 2015 12:00 AM Back in the not too distant past, most women in the optical industry worked as secretaries. A small number worked in sales, or in retail stores or wholesale labs, and even fewer were eyecare professionals. That’s was about it. Job opportunities for women were limited, and career growth was difficult.

VM Live Attendees Learn to Talk to the #Hashtag Nation From The Experts at ‘Power in #’s’

By Marge Axelrad
Friday, June 19, 2015 5:31 PM HUNTINGTON BEACH, Calif.—“Millennials are not going to become like your older, established customers,” said Deirdre Carroll, VM’s senior editor and editor of the Vision Monday Millennial Project series, to the audience attending “Power in #s – Maximizing the Potential of the ‘Hashtag Nation,” a VM Live event, held here in front of a packed room of ECPs and optical retailers, earlier this month.

Fresh Thinking: Transparency, Collaboration, Technology

By Marge Axelrad
Monday, June 15, 2015 12:00 AM Discussions with young eyecare professionals are encouraging, inspiring and enlightening. Interestingly, their fresh perspectives don’t simply illustrate newcomers’ views.

The VM Top 50 Retailers: Beyond the Numbers

By Marge Axelrad
Wednesday, June 3, 2015 10:00 AM Yes, the Vision Monday Top 50 U.S. Optical Retailers are about the numbers. It is a ranking, of course, based on metrics like store counts and estimated revenues and who’s gaining, who’s been acquiring, who’s been consolidated.

Consider Office Efficiency When Choosing a Practice Management System

By Marge Axelrad
Monday, May 18, 2015 12:00 AM AUSTIN, Texas—Bee Cave is an upscale section of Austin, a high-end community near the lake, with families, seniors and many folks involved with the thriving tech businesses based in this unique Texas city.

ECPs and Patients Can Contribute Photos, Video and Posts This Summer Via 'See Life Through A New Lens' Program With National Geographic

By Marge Axelrad
Thursday, May 14, 2015 12:00 PM PINELLAS PARK, Fla.—Earlier this year, Transitions Optical, Inc. rolled out its 2015 "See Life Through a New Lens" public relations and social media campaign to encourage eyeglass wearers to experience life the way it is meant to be seen.

EyeMed's New Blog is 'Visionary'

By Marge Axelrad
Thursday, May 14, 2015 11:50 AM MASON, Ohio—Eyemed has launched a new blog, called Visionary.

Learn the Advantages of Setting Up A Social Media Calendar

By Marge Axelrad
Thursday, May 14, 2015 11:40 AM NEW YORK—Understanding how a social media calendar can help you and your staff can go a long way in planing an effective and meaningful interaction with patients and customers on a regular basis.

Alcon's 'Color Squad' Uses Social in a Big Way to Connect With Patients Intrigued By Changing Eye Color

By Marge Axelrad
Tuesday, May 5, 2015 2:00 PM FORT WORTH, Texas—Contact lenses which enable users to change eye color to enhance their hair, makeup and fashion choices, are undergoing a resurgence in the market.
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