Marge Axelrad

Marge Axelrad, Sr. VP/Editorial Director

Marge oversees the overall editorial direction of Vision Monday and its print publication, VMail, e-newsletters, VisionMonday.com and special events including VM Global Leadership Summit. She is also in charge of general corporate and company news, industry developments and business trends, financial news. Marge specializes in frame sunwear companies, practice management programs, spectacle lens and contact lens companies, managed care, wholesale laboratories, research. She is also the editor of CLICK, a twice-a-month e-newsletter. Contact Marge at maxelrad@jobson.com.

Seismic. Rippling. Opportunities Abound.

By Marge Axelrad
Tuesday, February 14, 2017 12:00 AM Well, it’s been almost four weeks…so the immediate reaction to the news about the Essilor and Luxottica merger has somewhat subsided, although the reverberations of this long-rumored combination continue to pulse and swirl.

Mega Merger: Essilor and Luxottica, Players in a History Making Deal

By Marge Axelrad
Monday, February 13, 2017 12:00 AM PARIS and MILAN— In news that reverberated instantly throughout the optical industry and the world financial markets, plans for a mega merger of Essilor and Luxottica, two global giants of the eyewear industry, were announced on January 16 by Essilor and Delfin Sarl, the Luxembourg-based holding company of the Del Vecchio family, the majority owners of Luxottica.

Nicola Zotta: Diverse Portfolio and ‘Entrepreneurial Spirit’ Drives Marchon’s Approach

By Marge Axelrad
Monday, February 13, 2017 12:00 AM NEW YORK—Notwithstanding the newsworthy changes in the eyewear industry within the past month, noteworthy changes have been quietly in the works at Marchon Eyewear, particularly in the last 12 months, as the organization of one of the world’s leading eyewear players has reflected executive changes, reassigning people from within to new roles, an emphasis on internal supply change organization, and a rebalancing of its brand portfolio—all in a more conscious effort to become part of the more unified businesses within the VSP Global Group.

Embracing a New Name, SD EYES Modernizes Its Message

By Marge Axelrad
Monday, January 16, 2017 12:20 AM ONEONTA, N.Y.—It has been a gradual, but methodical, type of transformation at Silver Dollar Optical. The eyewear company based here in central upstate New York for 35 years, has officially changed its name and its messaging to reflect a new, more modern, contemporary image. Effective Jan. 1 this year, Silver Dollar Optical will now be known as SD EYES and the company’s sales, customer service and distribution teams are ready to introduce its collections and support capabilities to an even wider range of customers across the U.S.

Cutting Through—Why Stories Are Essential to Your Business Today

By Marge Axelrad
Monday, January 16, 2017 12:00 AM We’ve all felt it: Too. Much. Input. The digital revolution in our lives is now something we all live with. Digital messaging and capabilities often expand our horizons, keep us connected to others—but they are accompanied by stress, pressure and the need of a speedy reply. Everyone’s busier than ever.

Intelligence: Personal, Professional and…Artificial?

By Marge Axelrad
Monday, December 12, 2016 12:00 AM Intelligence is a special term. It’s something I’ve always thought folks should aspire to. It conveys aptitude, receptivity to learning, the ability to gather and process information, form knowledgeable opinions, assess details, sift through data and make sense of it in order to move forward, make progress, enjoy more of culture, business and life.

Board Chair Daniel Mannen, OD and CEO Jim McGrann Outline VSP Global’s Goals for ‘Patient Access’

By Marge Axelrad
Monday, November 14, 2016 12:15 AM RANCHO CORDOVA, Calif.—Focusing on complementary (medical and vision) channels of “patient access” to optometry with a view toward unifying several lines of its business to benefit members and providers, the senior management of VSP Global is positioning the company for continued growth in the rapidly changing health care landscape, in 2017 and beyond.

VSPs Premier to Incorporate More Choice Options for Patients and Providers

By Marge Axelrad
Monday, November 14, 2016 12:14 AM NEW YORK—According to VSP’s top execs, the VSP Global Premier Program provides doctors with opportunity for more patient flow and more ways to increase revenue. “The program gives VSP members a patient-centered experience that maximizes their benefits. Practices that participate have access to exclusive offers, increased visibility on vsp.com, and marketing support to help them reach more patients.”

The Story of SIGHT + World Sight Day: Your Inspiration Messages for EVERY Day

By Marge Axelrad
Monday, November 14, 2016 12:00 AM All of you, like all of us at VM, who are connected day by day to the vision care/eyewear field, sometimes feel they “know” what they need to know about this critically important arena.

Safilo Affirms Its Brand Portfolio, Continuing to Transform, as Both Business Partner and Eyewear Creator

By Marge Axelrad
Monday, October 17, 2016 12:00 AM NEW YORK—Safilo Group has been on a steady, determined path to transform its organization, brand portfolio and services. The company’s focus on the North American market remains paramount, as evidenced a few months ago by the naming of a new CEO for North America, Henri Blomqvist, effective Aug. 1.

The Story of SIGHT + World Sight Day: Your Inspiration Messages for EVERY Day

By Marge Axelrad
Monday, October 17, 2016 12:00 AM All of you, like all of us at VM, who are connected day by day to the vision care/eyewear field, sometimes feel they “know” what they need to know about this critically important arena.

Rush Sees a Host of Expansion Products and Programs on Costa’s Horizon

By Marge Axelrad
Monday, September 12, 2016 12:45 AM DAYTONA BEACH, Fla.—Costa intends to make some waves. The “Born on the Water” brand of performance sunwear, one of the fastest growing companies in the category, with double-digit compound growth every year for the past 10 years, is looking to set off new ripples for its storied brand.

Turn It Up: Learn to ‘Amplify’

By Marge Axelrad
Monday, September 12, 2016 12:45 AM What’s been the impact of the internet in your life? What about in your profession or work day world? What about in your social and cultural or recreational interests? Your politics? Your health? Your family?

Boomer Vision, a Booming Opportunity for ECPs

By Marge Axelrad
Monday, August 29, 2016 12:00 AM OK, I’ll admit it, my vision isn’t what it used to be. (Neither are some of my other faculties, but that’s another story.) My reading add is increasing, I’m finding it harder to deal with nighttime glare when driving, and a floater that I never noticed before just floated by.

Living and Breathing ‘Local’

By Marge Axelrad
Monday, August 15, 2016 12:00 AM I happened to read a blog post a few months ago that talked about how the rise of online retail was “breathing new life” into physical, brick-and-mortar stores. That’s so, so true, and we see it as retailers of all types, optical included, look to tap new technologies, employing smartphones and tablets, or product information platforms and e-commerce ideas into their traditional business.
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