Marge Axelrad

Marge Axelrad, Sr. VP/Editorial Director

Marge oversees the overall editorial direction of Vision Monday and its print publication, VMail, e-newsletters, and special events including VM Global Leadership Summit. She is also in charge of general corporate and company news, industry developments and business trends, financial news. Marge specializes in frame sunwear companies, practice management programs, spectacle lens and contact lens companies, managed care, wholesale laboratories, research. She is also the editor of CLICK, a twice-a-month e-newsletter. Contact Marge at

Year of The Customer Experience

By Marge Axelrad with contributions from Robert Burke
Monday, January 18, 2016 12:30 AM NEW YORK—Keeping up with the changing consumer and the new competitive environment will be as challenging as ever in 2016. However, the broadening of definitions of what comprises a positive “customer experience” will pose more opportunities for optical retailers and ECPs to find ways to provide a satisfactory and compelling buying and patient interaction—across both brick and “click” channels, experts say.

Customer Loyalty Is Tied to CX: Understanding ‘Net Promoter Scores’

By Marge Axelrad with contributions from Robert Burke
Monday, January 18, 2016 12:29 AM Thousands of companies and brands, large and small, have been able to tap into what’s become known as “The Ultimate Question:” Would you recommend this business to a friend?

CX–Redefining What It Means to Create a Compelling Customer Experience

By Marge Axelrad
Monday, January 18, 2016 12:00 AM Did you know? It’s the Year of CX. That’s modern day terminology for Customer Experience. You may think you know what that means. After all, for years retailers and many health care providers have prided themselves on “customer service” and “quality patient care.”

Be My Eyes App Lets Sighted Volunteers Help Blind People ‘See’

By Marge Axelrad
Friday, December 18, 2015 2:04 PM

NEW YORK—The Be My Eyes app is making life easier for the blind by connecting them with sighted helpers through a smartphone app. Through a direct video call, the app gives blind people the opportunity to ask a sighted volunteer for help with tasks that require normal vision. The system is built as a shuffle-call system that forwards the call until answered, establishing a connection to the first available helper.

A Year of Radical Thinking

By Marge Axelrad
Monday, December 14, 2015 12:00 AM With the unrelenting pace of change that we are experiencing in the world, from digital to medical, from cultural to political, it’s likely impossible to sum up a single year with one word—unless that word is, perhaps “radical.”

Revisiting Traditional Ideas Is the New Normal

By Marge Axelrad
Monday, November 16, 2015 12:00 AM Usually it’s the speed of digital technology change that’s the first reaction point when people encounter something new. “It’s hard to keep up, things are changing so swiftly, we don’t know when to commit to a new product or procedure, we’re just going to wait until things settle down.”

Creative, Quirky, Attention Getting—Georgetown Sets The Bar High

By Marge Axelrad
Monday, October 19, 2015 12:00 AM What a breath of fresh air. Super quality, creativity, production value, cleverness… and style! That was my reaction to watching “Our Family Knows Glasses,” the incredible video and accompanying digital media campaign launched by Georgetown Opticians earlier this month.

Humanity, Science and Tech Are Included in ‘SIGHT: The Story of Vision’

By Marge Axelrad
Monday, October 19, 2015 12:00 AM LAS VEGAS and CHICO, Calif.—Thousands of hours of filming around the globe, hundreds of interviews and stories and perspectives of people connected to “vision” in various sectors—from science, technology, product development retailing and medicine—are being pulled into a one-of-a-kind project that will potentially be seen by millions around the world.

Sir Elton John to Narrate ‘SIGHT: The Story of Vision’ Documentary

By Marge Axelrad
Monday, October 19, 2015 12:00 AM LAS VEGAS and CHICO, Calif.—Koenig Films has announced that Sir Elton John has signed on to voice the narration of their upcoming documentary “SIGHT: The Story of Vision,” which is being produced in association with Southern Oregon Public Television affiliated with Public Broadcasting Service (PBS).

Social Media 'Buy' Buttons Promise to Change the Game

By Marge Axelrad
Wednesday, October 14, 2015 9:15 AM NEW YORK—The growing connection between social and digital commerce is explained in a new report by Channel Advisor. It’s called ‘Bridging the E-Commerce and Social Media Gap: What’s Now, What’s Next and What You Need to Do.’ Notes the authors, “While the lines between e-commerce and social media are beginning to blur in some ways, a distinct gap between the two remains.

Private Equity's Optical ‘Opti-mism’

By Marge Axelrad and John Sailer
Monday, September 14, 2015 12:30 AM NEW YORK—It’s clear that private equity’s interest in the optical and vision care sector is heating up. As innumerable Vision Monday’s VMail Breaking News headlines can attest, the pace of deals has picked up dramatically over the past two years.

Kering’s New Approach Is Underway, Creating Its Own Luxury, Sport & Lifestyle Brand Eyewear Company

By Marge Axelrad
Monday, September 14, 2015 12:00 AM NEW YORK—The strategic plan and the significant company investment in a new eyewear business model is now officially underway for the Kering Group.

Taking the Long-Term Or the Short-Term View?

By Marge Axelrad
Monday, September 14, 2015 12:00 AM VM’s series on private equity’s new role in the optical business is exploring investors’ and optical retailers’ and ECPs’ perspectives as a wave of deals are occurring.


By Marge Axelrad and John Sailer
Monday, August 31, 2015 12:10 AM Call it ‘Opti-mism.’ The pace of new investment and acquisitions in the retail and optometric side of the U.S. optical business has been intensifying. In 2015, that pace picked up dramatically—and more deals are reportedly on tap for the remainder of this year and into the next—promising to essentially reshape the business in new ways, to realign and restructure the national regional, local optical retail landscape and the presence of vision care in the health care space as well.

Embarking on the Adventure With Staff: Getting Started With EHR

By Marge Axelrad
Monday, August 31, 2015 12:00 AM AUSTIN, Texas—Certified electronic health records (EHR) helps improve patient care, by significantly reducing the risk of medical efforts and increasing the accuracy of the diagnosis with the help of clinical decision support in the system.