By Marge Axelrad with contributions from Robert Burke
Monday, January 18, 2016 12:30 AM
NEW YORK—Keeping up with the changing consumer and the new competitive environment will be as challenging as ever in 2016. However, the broadening of definitions of what comprises a positive “customer experience” will pose more opportunities for optical retailers and ECPs to find ways to provide a satisfactory and compelling buying and patient interaction—across both brick and “click” channels, experts say.
By Marge Axelrad with contributions from Robert Burke
Monday, January 18, 2016 12:29 AM
Thousands of companies and brands, large and small, have been able to tap into what’s become known as “The Ultimate Question:” Would you recommend this business to a friend?