Practice Management Stories: The Secrets of Their Success

By Marge Axelrad, Deirdre Carroll, Mary Kane, Andrew Karp, Roger Mummert, John Sailer, Margery Weinstein, Catherine Wolinski
Monday, June 17, 2013 12:10 AM Running a business in this ever-changing environment is not an easy task and today’s optometrists are no exception to the rule. Faced with problems to solve on an almost daily basis, the OD of 2013 needs to be a Renaissance man/woman—part business manager, IT professional, digital media guru and marketing expert, all rolled into one.

Lessons Learned From Optometry’s Innovators

By Marge Axelrad, Deirdre Carroll, Mary Kane, Andrew Karp, Roger Mummert, John Sailer, Margery Weinstein, Catherine Wolinski
Monday, June 18, 2012 12:00 AM The profession of optometry seems to foster innovation. Perhaps because it is a field that’s constantly in flux, its practitioners are always being challenged to come up with new ways to solve problems.
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