Wednesday, September 9, 2015 12:10 PM
NEW YORK—Now may be as good of a time as ever to consider expanding your optical operation by purchasing an established practice or adding a new location. Interest rates remain favorable for both short- and long-term lending amid speculation that the Fed may raise interest rates later this year.
Wednesday, July 29, 2015 10:00 AM
The age-old adage "dress for the job you want, not the one you have" could be just as appropriate for the associates throughout your multiple-location practice as it is for anyone.
Wednesday, July 8, 2015 10:06 AM
The explanation of ophthalmic lenses along with fees has been and continues to be one of the greatest challenges we face, especially as it relates to vision care plans. We tend to go with complex explanations of features and benefits along with "billing language" to explain each "add-on," (a term we dislike), in a way that results in severe patient pushback and lost sales.
Wednesday, June 24, 2015 12:11 AM
Consider installing a selfie booth in your optical dispensary to generate more interest in your practice than might otherwise be possible using traditional forms of advertising.
Tuesday, June 9, 2015 4:10 PM
What does great customer service really mean to you and how does the culture of your business support it? Consumers want warm fuzzies when they make a decision to spend money, but a nice smile, a nice selection and great quality are simply not enough.
Wednesday, May 13, 2015 9:15 AM
With all the juggling we do every day it is very easy to forget about our responsibility to participate and contribute to our community. Altruism not only provides you with a sense of enrichment knowing that you have positively impacted the lives of those around you, but it can also help to support your business goals as well.
Tuesday, April 28, 2015 3:40 PM
Lack of communication is a problem for single locations that multiplies with each additional location. How do you keep a busy team in sync? I suggest a brief "morning huddle." You say, "Wait! Yearly meetings, quarterly meetings, monthly meetings, weekly meetings...now you're telling me to have a daily meeting! Isn't that meeting overload?"
Tuesday, April 7, 2015 1:05 PM
The critical piece to your success operating multiple locations is the ability to implement and track results. This doesn't happen on its own. You need someone accountable to "trust but verify" what is really occurring at each location. You need to "Train the Trainer."
Wednesday, March 25, 2015 2:06 AM
What do Marriott, Disney, Starbucks, McDonald's and many other successful businesses have in common?
Tuesday, January 27, 2015 9:30 AM
In today’s fast-paced optical environment, employees are often expected to be cross trained to perform more than one role in the office.
Tuesday, December 2, 2014 12:48 PM
As digital device usage soars, the resulting digital eyestrain and exposure to damaging blue light has created a new product category for regional optical retailing groups—blue light lenses. As of January 2014, 90 percent of American adults had a cell phone, 58 percent had a smartphone, 32 percent owned an e-reader, and 42 percent owned a tablet computer, according to the Pew Internet Projects mobile technology research.
Wednesday, October 29, 2014 12:05 AM
“We sell lots of year supplies” is a very common answer when asking owners if their contact lens departments are profitable. While this is a good starting point, what you do after you’ve sold that year supply will ensure that you’re maximizing profit on the back-end.
Wednesday, October 8, 2014 12:10 AM
Our days are all too often filled with putting out fires, seeing too many patients, and somewhere, in the brief few minutes left, thinking about running and growing our businesses. The bottom line is we fall into a routine that causes us to be too busy to make money. We actually take our eye off the ball and end up far from the desired outcomes we envisioned. Let's break this mold and set up a system that does not need us. Consider Trust but Verify and 15-minute Spot Checks
Tuesday, September 23, 2014 1:30 PM
When it comes to keeping established patients coming back to the practice, most optometric offices employ a variety of recall and appointment reminder systems.
Thursday, August 21, 2014 11:00 AM
No matter how many practices you manage, insurance billing can be complicated for many optometrists. Follow these tested and effective techniques for avoiding the five most common billing mistakes.