New Hires: Finding Them With New Tools and Techniques

By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Thursday, February 13, 2014 1:00 PM Hiring new employees can be one of the most frustrating or rewarding parts of being in business.

What Is the Return on Investment for Paraoptometric Certification in a Multi-Location Operation?

By Rebecca L. Johnson, CPOT, COT, COE and Evan Kestenbaum, MBA
Sunday, January 26, 2014 2:30 PM By hiring paraoptometric staff and enlisting them to take on responsibilities across multiple locations, mid-size regional optical groups can improve efficiencies, realize savings and ultimately improve their bottom line.

Adapting to Change by Adopting New Technology

By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Monday, September 09, 2013 12:16 AM Change is all around us, and those businesses that can adapt will succeed. Those who flounder will fail.

Four Steps Toward Implementing Performance-Based Compensation

By Rebecca L. Johnson, CPOT, COT, COE and Evan Kestenbaum, MBA
Tuesday, August 13, 2013 1:00 PM Are you struggling with annual reviews and employees who feel entitled to a pay raise every year, regardless of their performance? Is each staff member clear about the things they do that have the greatest impact on profitability?

The 'WOW' Warranty Gives Your Patients Peace of Mind While Also Generating Revenue

By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Wednesday, June 05, 2013 4:00 PM What does great customer service really mean to you and how does the culture of your business support it? Consumers want warm fuzzies when they make a decision to spend money, but a nice smile, a nice selection and great quality are simply not enough.
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