Pinterest & Instagram: Increase Your Marketing Reach

By Nancy Rausman, EyeCarePro
Contributing Editor

Wednesday, February 10, 2016 9:15 AM

Pinterest and Instagram are two social media platforms that are gaining traction in the optical industry because they offer ODs free, easy and fun opportunities to visually communicate with prospective and current patients. Optometry and eyewear have an inherent connection to that which is visual, so photo-sharing and visual bookmarking sites like these are natural choices for practices to reach out digitally to a broader audience. With a little set up and a smartphone, your practice can engage on these sites with minimal effort and increase your marketing reach.

What Are Reasonable Expectations For Your Practice Facebook Page?

By Nancy Rausman, EyeCarePro
Thursday, December 26, 2013 4:00 PM NEW YORK—Average Facebook business pages have fewer than 500 fans and, due to recent changes in Facebook, their "reach" has decreased, creating more of a need for purchasing Facebook Ads.

Which Social Media Site is Driving The Most Traffic to Practice Websites?

By Nancy Rausman, EyeCarePro
Wednesday, December 11, 2013 3:30 PM NEW YORK—After measuring 1,000 optometry websites, managed by EyeCarePro, in the months of October and November this year, we learned which were the social media sites driving the most traffic to optometric practice websites.

What Do You Need To Know About Google Carousel?

By Nancy Rausman, EyeCarePro
Wednesday, November 27, 2013 5:00 PM NEW YORK—A few months back, you probably noticed that some local searches on Google began to turn up a dynamic horizontal bar (or carousel) of images rather than the traditional vertical list of search results.

Breaking SEO News:
At Google, a Hummingbird Changes SEO

By Nancy Rausman, EyeCarePro
Wednesday, October 9, 2013 3:30 PM NEW YORK—Website owners and web marketers are facing major upheavals in the coming months thanks to Google's newest algorithm update, dubbed "Hummingbird," which eliminates organic keyword referral data from Google Analytics.

Is It Time to Try Facebook Advertising for Your Practice?

By Nancy Rausman, EyeCarePro
Monday, September 16, 2013 3:30 PM NEW YORK— Facebook advertising is a pay per click or pay per impression ad program that can really boost the effectiveness of your page.