Stephanie Sengwe, Assistant Editor

Stephanie's coverage includes independent retailers and ECPs and reports on optical boutique/eyecare practice news and trends including local events, social purpose initiatives and store openings. She is the editor for several VM print features, such as Local Diary, Trending, In/Store, HearSay and Endpage. Stephanie is also the social media coordinator for Vision Monday's social media platforms including Twitter, Facebook, Instagram and LinkedIn. Contact Stephanie at ssengwe@jobson.com


Overheard

By Stephanie Sengwe
Monday, July 17, 2017 12:00 AM “This year’s National Sunglasses Day was another viral success. Check Out our EndPage for a glimpse of how social media celebrated.” ssengwe@jobson.com

When Words Fail, Emojis Speak Volumes

By Stephanie Sengwe
Friday, July 7, 2017 11:13 AM

NEW YORK—Emojis have become an integral part of communication almost as easily as the smartphone itself. Oftentimes, words aren’t enough to show just how angry, sad, excited or happy we are, so we resort to using these tiny little cartoon-like figures to execute those emotions. Since being introduced on the iPhone in 2011, emojis catapulted their way into our lives and have gone beyond just smart devices. Click here to read this week's VMail Weekend.

#NationalSunglassesDay Comes Just in Time for Summer Festivities

By Stephanie Sengwe
Thursday, June 29, 2017 6:38 PM NEW YORK—The summer is now in full swing and for those of us on the East Coast, we’re just glad the weather has stayed consistently warm these past couple of weeks. As we get into one of the hottest months of the year, we start to pull out those fresh pairs of sunglasses or maybe even recycle the ones from years prior. Click here to read the latest VMail Weekend.

National Sunglasses Day: Throwing Shade on UV Rays

By Stephanie Sengwe
Monday, June 19, 2017 12:00 AM NEW YORK—National Sunglasses Day is only a week away. The event, held annually on June 27, aims to bring awareness to the harmful effects of the sun’s UV rays and encourages the optical community to stress the importance of wearing sunglasses. In preparation for June 27, the Vision Council encouraged ECPs and optical retailers to help promote the importance of UV-protective sunwear as a part of the event.

Overheard

By Stephanie Sengwe
Monday, June 19, 2017 12:00 AM “Cataract surgery has a high success rate. Talking with your ECP about what treatment is right for you is essential to protect the gift of sight.” Hugh R. Parry, Prevent Blindness ssengwe@jobson.com

Idea-Driven Pinterest Becomes Effective Vehicle for This Small Business

By Stephanie Sengwe
Friday, June 2, 2017 12:51 PM ANCHORAGE, Alaska—When it comes to social media networking platforms, people tend to gravitate toward the most popular three: Twitter, Facebook and Instagram. Companies that want to launch campaigns, create awareness, promote their products or just need to keep their fingers on the pulse of their customers, utilize at least one of these to do so. Click here to read this week's VMail Weekend.

Pomp and Circumstance

By Stephanie Sengwe
Friday, May 19, 2017 1:52 PM Graduation season is in full swing which means for the Classes of 2017 taking that first step into the future is just one commencement speech away. Students are now looking to see if that last internship is going to turn into a full time job. Some are taking gap years while others are looking forward to grad school. And the lucky ones have already secured that dream job. Click here to read this week's VMail Weekend.

Realizing the Importance of Annual Eye Exams

By Stephanie Sengwe
Monday, May 15, 2017 12:00 AM I recently took a trip back to my hometown of Harare in Zimbabwe and got to see my 94-year-old grandmother for the first time in nearly 12 years. While there were a lot of emotions going through my head, being with her reminded me about the importance of annual doctor’s visits.

Sixth Annual Great Glasses Play Day to Take Place May 6 to 7

By Stephanie Sengwe
Friday, May 5, 2017 12:15 PM

PORTLAND, Ore.—The sixth annual Great Glasses Play Day — an event that aims to celebrate children and the advances that help them see better, while promoting awareness of the importance of early detection and treatment of vision issues—will be taking place nationwide May 6 to 7.

Innovative Optometry Students Utilize AI for Better Patient Care

By Stephanie Sengwe
Monday, April 24, 2017 12:24 AM Winners of the Student Innovator of the Year Award from the Rick Bay Foundation, Kathleen Hoang and Alex Martin presented on some medical innovations they are working on. The Student Innovator of the Year award recognizes the innovative and creative ideas of a current student at an optometry college.

Overheard

By Stephanie Sengwe
Monday, April 24, 2017 12:00 AM “Having people outside the industry bring in different perspectives makes us sit back and reflect.”—Kate Renwick-Espinosa, VSP Vision Care, at the VM Summit ssengwe@jobson.com

Overheard

By Stephanie Sengwe
Monday, March 27, 2017 12:30 AM “Vision Expo East is just four days away, which means—new product, new booths and new faces to see!” ssengwe@jobson.com

Overheard

By Stephanie Sengwe
Monday, March 13, 2017 12:00 AM “The launch of VMail Weekend was a true team effort and the positive response to our newsletter has been very rewarding.” ssengwe@jobson.com

Overheard

By Stephanie Sengwe
Tuesday, February 14, 2017 12:00 AM “Inventory is a major expense for a practice, yet one that rarely gets any attention beyond ‘There’s a hole on the board, I guess we need to fill it.’” – Gary Gerber ssengwe@jobson.com

Looking Back and Moving Forward

By Stephanie Sengwe
Monday, January 16, 2017 12:00 AM There is an African proverb that says, “It is not wrong to go back for that which you have forgotten.” It is typically used to advise those who have lost their way in the world to refocus themselves by looking at their history. Given the hectic year that was 2016, I cannot think of a better time to employ this piece of advice.
Loading...