NEW YORK—Today’s successful retail practice relies on a variety of software platforms and online resources to manage efficiently and effectively. And in turn, those technologies rely on standardized, accurate, and up-to-date product data to power the transactions that keep business moving.

That’s where Frames Data comes in. It plays a vital role in these digital business ecosystems, sometimes in obvious ways in the practice (for instance with its website, which ECPs can use to look up frames), but also as a backend database making tens of thousands of transactions a day possible across the industry.

It does this by integrating with various software platforms, making transaction processing faster, easier and more accurate.

Practice Management (PM) and Electronic Health Records (EHR) Software: to support inventory management, sales reporting, patient records, managed care claims, POS functionality and other features. Anywhere in the system that frame information is used, Frames Data is helping to improve the experience and encourage a deeper implementation of the software functionality in the practice.

Lab Management Software: technical frame specs facilitate accurate, efficient lens processing at the lab, and can even speed up job processing.

Web-based Systems: such as VisionWeb and Eyefinity, for product ordering and managed care claims. Selecting a frame with a pre-populated drop-down list is both easier for the provider and much more accurate than entering it in by hand, and IT vastly improves both the customer experience and the processing of the order/claim.

In-store Technologies: such as VSP’s otto iPad app and Smart-ID by Eye Designs which uses RFID (radio frequency identification) tags to showcase products, help educate consumers and unlock additional retail marketing opportunities.

As new technologies for better selling and merchandising emerge, Frames Data will continue to be at the forefront of automation to help retailers make the most of their intelligent office eyecare investments.

Frames Data is part of the Jobson Optical Group.