Union Approved and Staffed, Wisconsin Vision Expands

By John Sailer
Monday, November 17, 2014 12:00 AM NEW BERLIN, Wis.—With its business built serving organized labor, Wisconsin Vision already had its eyes on acquiring a practice that catered to the United Auto Workers (UAW) when that practice unexpectedly came up for auction earlier this year.

What Leading Regional Optical Groups Learn from Students

By dba Staff
Wednesday, November 05, 2014 12:15 AM

With 21 optometry schools  in operation in the U.S. and Puerto Rico (four founded since 2008), and two new optometry schools currently going through the accreditation process in Kentucky and Virginia, there are plenty of opportunities for optical groups to cultivate relationships with the schools themselves, their students, and their recent graduates.

Multiple-Location Practice Finds its Software Solution in the Cloud

By John Sailer
Wednesday, November 05, 2014 12:10 AM

NEW HOLSTEIN, Wis.—When Cheryl Roers, OD, bought her first practice, it was easy enough to use an in-house server to support her electronic health record software, but as she gradually added locations over the years, it became clear that she needed a more efficient solution. She found her answer in cloud-based computing.

Sometimes Bonuses Work...Sometimes They Don’t

By Mark Wright, OD, FCOVD
Wednesday, November 05, 2014 12:05 AM
One of the issues that always comes up is should I bonus my staff, or should I just pay a flat salary. There are two different sides to this argument. One side says just pay a healthy wage and they’ll do everything that you ask of them. The other side, which is the side I tend to think about more, is that we all work on bonuses.

Nearly All Patients Find Managed Vision Care ‘Important,’ Survey Says, But Half are ‘Critics’

By dba Staff
Wednesday, October 29, 2014 12:15 AM NEW YORK—Almost all (95 percent) of the 19,934 patients surveyed who had recent experiences with a managed vision care plan consider them to be “somewhat” or “very” important, according to the “2014 Managed Vision Care Patient Experience Study” produced jointly by Jobson Optical Research and focalCenter.

Leading Optical Groups Share Techniques for ‘Digitizing the Store’

By Staff
Wednesday, October 29, 2014 12:10 AM LAS VEGAS— A group of leading ECPs presented a variety of techniques for “Digitizing the Store” at the latest VM LIVE event where they shared technologies that have been implemented into their practices.

Train Staff that CL Profitability is More Than Just Year Supplies

By By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Wednesday, October 29, 2014 12:05 AM “We sell lots of year supplies” is a very common answer when asking owners if their contact lens departments are profitable. While this is a good starting point, what you do after you’ve sold that year supply will ensure that you’re maximizing profit on the back-end.

VM LIVE Event Looks at 'Digitizing the Store'

By Staff
Monday, October 20, 2014 12:01 AM LAS VEGAS—To help make sense of the latest technologies that are changing the patient experience, nearly 200 optical retailers, eyecare professionals and other industry executives attended VM LIVE’s “Digitizing the Store” event here at the start of Vision Expo West last month.

Millions More Lenses Sold This Year than Before the Recession Set In

By dba Staff
Wednesday, October 08, 2014 12:15 AM ALEXANDRIA, Va.—About 3.7 million more pairs of lenses were sold in the U.S. during the 12-month period ending June 2014 than were sold during the 12-month period ending June 2008, before the recession set in and slowed sales throughout the entire optical industry, according to the most recent statistics released by VisionWatch, the large scale continuous research study conducted by The Vision Council. That’s an increase of about 5 percent.

Checks and Balances for Multi-Location Practices

By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Wednesday, October 08, 2014 12:10 AM

Our days are all too often filled with putting out fires, seeing too many patients, and somewhere, in the brief few minutes left, thinking about running and growing our businesses. The bottom line is we fall into a routine that causes us to be too busy to make money. We actually take our eye off the ball and end up far from the desired outcomes we envisioned. Let's break this mold and set up a system that does not need us. Consider Trust but Verify and 15-minute Spot Checks

Can Scratched Lenses be a Customer Service Opportunity?

By dba Staff
Wednesday, October 08, 2014 12:05 AM How do optical retailing leaders handle patients returning with scratched lenses? Do they charge extra for a warranty up front, build it into the purchase price or simply remake lenses for free and consider it good customer service?

MyEyeDr’s Fast-Paced Expansion Grows at a Rate of One Location Per Week

By John Sailer
Tuesday, September 23, 2014 2:00 PM VIENNA, Va.—After surpassing its goal of 60 locations and $100 million in revenue by the end of 2013, MyEyeDr’s expansion drive continues unabated.

Keeping Schedules Full in Practices with Multiple Doctors and Locations

By Evan Kestenbaum, MBA, dba Contributor
Tuesday, September 23, 2014 1:30 PM When it comes to keeping established patients coming back to the practice, most optometric offices employ a variety of recall and appointment reminder systems.

How One Ophthalmology Group Finally Got Its Optical Dispensaries Under Control

By John Sailer
Tuesday, September 23, 2014 1:00 PM TOMS RIVER, N.J.—Where does a six-location ophthalmological group turn after spending 25 years being unsatisfied with the three different management companies that have handled its optical dispensaries over the years? In the case of Ocean Eye Institute, the answer was Vision Associates.

Average Retail Lens Prices Now Higher Than Before the Recession

By Staff
Tuesday, September 02, 2014 3:00 PM The average retail selling price for prescription lenses has increased slightly over the past year, about 3 percent from $140.16 to $144.44 from the 12-month period ending June 2013 to the 12-month period ending June 2014, according to statistics just released by VisionWatch, the large scale continuous research study conducted by The Vision Council.