Taking on Roles and Responsibilities: Make Them Clear, Measurable and Accountable for Staff

By Evan Kestenbaum, MBA, and Rebecca L. Johnson, CPOT, COT, COE
Tuesday, January 27, 2015 9:30 AM In today’s fast-paced optical environment, employees are often expected to be cross trained to perform more than one role in the office.

Regional Retailers Cross the Virtual Divide to Embrace E-Commerce

By John Sailer
Tuesday, January 27, 2015 9:15 AM While selling eyewear online was once viewed as almost violating the unwritten rules of optical retailing, many eyecare professionals have now come to realize that e-commerce is just one more form of omnichannel retailing that is not going away.

Consumers 'Likely' to Buy Rx Eyeglasses Highest In More Than Two Years

By John Sailer
Tuesday, January 27, 2015 9:00 AM ALEXANDRIA, Va—The percentage of consumers who are "very likely" and "extremely likely" to buy a complete new pair of prescription eyeglasses is at its highest level since 2012, according to the most recent statistics available from The Vision Council's VisionWatch Consumer Barometer for the six-month period ending September 2014.

Nearly Half of ECPs Post on Social Media From a Few Times a Day to Once a Week

By dba Staff
Tuesday, January 20, 2015 2:00 PM NEW YORK—Nearly a quarter (23.2 percent) of the 332 respondents who participated in Jobson Research's 2014 ECP Internet Usage Study and have a social media presence for their optical practice said that their practices posted content on a social media site a few times a week in 2014, an increase of about two percent when compared with those who said they posted a few times a week in 2013.

Last Minute Cancellations Canceled With Everseat App

By John Sailer
Tuesday, January 06, 2015 2:15 PM BALTIMORE—Everseat, the app that fills last minute cancellations, is only a year old and already serves over 40 specialties, including optometry and ophthalmology.

For 2015, What Are Regional Optical Leaders' Priorities?

By dba Staff
Tuesday, January 06, 2015 2:05 PM As we begin the new year, dba asked a group of leading regional optical retailers what they have established as their priorities for 2015. Below are the answers to the following question from groups operating in various areas throughout North America.

Train Your Staff that Blue Light Lenses Are a New Product Category

By Evan Kestenbaum, MBA, and Valerie Manso, dba contributors
Tuesday, December 02, 2014 12:48 PM As digital device usage soars, the resulting digital eyestrain and exposure to damaging blue light has created a new product category for regional optical retailing groups—blue light lenses. As of January 2014, 90 percent of American adults had a cell phone, 58 percent had a smartphone, 32 percent owned an e-reader, and 42 percent owned a tablet computer, according to the Pew Internet Projects mobile technology research.

Independents Lead Frame Sales in All Regions

By dba Staff
Tuesday, December 02, 2014 12:15 PM ALEXANDRIA, Va.—Independent optical retailers accounted for the highest percentage (44.8 percent) of frame sales throughout the U.S. over the twelve-month period ending September 2014, according to The Vision Council’s latest VisionWatch report, accounting for about half of all frame sales in both the Northeast (48.4 percent) and West (50.6 percent).

What's the Best Lab Strategy: In-House, Centralized or Wholesale?

By dba Staff
Tuesday, December 02, 2014 12:10 PM Mid-size regional optical retailers can control costs and quality with in-house labs or centralized labs that serve multiple locations. Or they can reduce the headaches and upfront investments by outsourcing to one or more wholesale optical labs.

Union Approved and Staffed, Wisconsin Vision Expands

By John Sailer
Monday, November 24, 2014 10:30 AM NEW BERLIN, Wis.—With its business built serving organized labor, Wisconsin Vision already had its eyes on acquiring a practice that catered to the United Auto Workers (UAW) when that practice unexpectedly came up for auction earlier this year.

What Does the Affordable Care Act Mean for Your Practice? 'Nothing Yet,' Say Leading Regional Optical Groups

By John Sailer
Monday, November 24, 2014 10:00 AM One of the most controversial health care laws to pass in recent history, the Patient Protection and Affordable Care Act (also known as the ACA), continues to generate disagreement among health care providers and patients.

Optical Retail Sales Up in Nearly All Categories for 12 Months Ending September 2014

By dba Staff
Monday, November 24, 2014 9:30 AM ALEXANDRIA, Va.—The value of optical retail sales in all categories of vision care products and services (except refractive surgery) were up for the twelve month period ending September 2014, when compared with the twelve month period ending September 2013, according to The Vision Council’s latest VisionWatch report.

What Leading Regional Optical Groups Learn from Students

By dba Staff
Wednesday, November 05, 2014 12:15 AM

With 21 optometry schools  in operation in the U.S. and Puerto Rico (four founded since 2008), and two new optometry schools currently going through the accreditation process in Kentucky and Virginia, there are plenty of opportunities for optical groups to cultivate relationships with the schools themselves, their students, and their recent graduates.

Multiple-Location Practice Finds its Software Solution in the Cloud

By John Sailer
Wednesday, November 05, 2014 12:10 AM

NEW HOLSTEIN, Wis.—When Cheryl Roers, OD, bought her first practice, it was easy enough to use an in-house server to support her electronic health record software, but as she gradually added locations over the years, it became clear that she needed a more efficient solution. She found her answer in cloud-based computing.

Sometimes Bonuses Work...Sometimes They Don’t

By Mark Wright, OD, FCOVD
Wednesday, November 05, 2014 12:05 AM
One of the issues that always comes up is should I bonus my staff, or should I just pay a flat salary. There are two different sides to this argument. One side says just pay a healthy wage and they’ll do everything that you ask of them. The other side, which is the side I tend to think about more, is that we all work on bonuses.
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