Vision Associates Expands Optical Dispensary Services

By dba Staff
Friday, February 5, 2016 9:15 AM

WARREN, N.J.—Vision Associates Inc. (VAI), the country’s leading optical dispensary management and consulting firm, reports that it has added 36 dispensaries within the past two years, bringing the group to a total of more than 100 dispensaries under its management. Further, VAI said that the group is slated to open six new offices in the first quarter of 2016.

Keep Your Team in Sync With a Morning Huddle

By Evan Kestenbaum, MBA, dba Contributor
Friday, February 5, 2016 9:10 AM Lack of communication is a problem for single locations that multiplies with each additional location. How do you keep a busy team in sync? I suggest a brief "morning huddle." You say, "Wait! Yearly meetings, quarterly meetings, monthly meetings, weekly meetings...now you're telling me to have a daily meeting! Isn't that meeting overload?"

Sometimes Bonuses Work...Sometimes They Don’t

By Mark Wright, OD, FCOVD
Friday, February 5, 2016 9:05 AM
One of the issues that always comes up is should I bonus my staff, or should I just pay a flat salary. There are two different sides to this argument. One side says just pay a healthy wage and they’ll do everything that you ask of them. The other side, which is the side I tend to think about more, is that we all work on bonuses.

[Partner Post] Alliance Provides Berkeley Eye Center
With New Ideas and Big Data

By dba Staff
Wednesday, January 20, 2016 10:11 AM HOUSTON—With 19 full service optical centers and seven surgical locations, Berkeley Eye Center administrators had reason to believe they didn’t need the leverage of a buying group when negotiating with national vendors. “We would look at a buying group’s discount pricing and think, ‘Our current discount is higher,’” said Catherine Martinez, a member of the administrative team.

Bard Marks 75 Years With Community Effort:
75 Pairs for 75 Years Program

By dba Staff
Wednesday, January 20, 2016 10:08 AM

PEORIA, Ill.—Bard Optical, with 20 locations throughout the state of Illinois, has launched a year-long campaign tying into the company’s celebration of its 75th Anniversary in 2016.

Jobson’s 2015 ECP Compensation Study Notes Salary Differences Among Multiple-Location Practices

By dba Staff
Wednesday, January 20, 2016 10:05 AM NEW YORK—Office managers that run multiple-location practices earn, on average, 31.5 percent more than those who manage a single office (see chart below), according to the latest statistics available from Jobson Optical Research’s 2015 ECP Compensation Study.

Tracking Results at Multiple Locations:
Setting Up a ‘Standards of Excellence’ Checklist

By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Monday, January 11, 2016 10:10 AM The critical piece to your success operating multiple locations is the ability to implement and track results. This doesn't happen on its own. You need someone accountable to "trust but verify" what is really occurring at each location. You need to "Train the Trainer." In other words you need someone who will visit and track what is occurring at each location.

C.O.R.N.E.A. Helps Pearle Build Brand Awareness
and Neighborhood Bonds With Community Outreach Events

By dba Staff
Thursday, January 7, 2016 10:15 AM

MIAMI—In early 2013, Pearle Vision began a pilot program to help revitalize the brand’s iconic reputation as a local provider of eyecare, harkening back to its founding in 1961 by Dr. Stanley Pearle.

‘Eyes Overexposed:’ New Study Helps
Retailers Explain Digital Eye Strain

By dba Staff
Thursday, January 7, 2016 10:05 AM

LAS VEGAS—The impact of digital devices on vision are quite pronounced. Some 65 percent of Americans experience symptoms of digital eye strain, such as dry, irritated eyes, blurred vision, neck and back pain and headaches. Nearly eight of every 10 Americans who suffer from digital eye strain use two or more devices simultaneously. These are just a few of the findings of a new nationwide survey released this week at the International Consumer Electronics Show by The Vision Council, based on a survey of more than 10,000 adults.

Opti-Port Member Eyecare Groups Learn Leadership Skills

By dba Staff
Thursday, December 10, 2015 10:15 AM

ST. LOUIS—Members of the Opti-Port group recently spent time learning about a range of leadership issues and management skills through the group’s Eye Care University, a program developed for Opti-Port members in a partnership with the Bell Leadership Institute, a leader in executive education and development.

You Can Teach Your Staff to Achieve Profitability

By Jay Binkowitz, dba Contributor
Thursday, December 10, 2015 10:10 AM Can your business grow profitably? Absolutely! But in order to obtain it, both multi-location retailers as well as large independents can significantly benefit by teaching their staffs how to achieve it.

Total U.S. Vision Care Market Reached
$39.4 Billion for 12 ME Sept. 2015

By dba Staff
Thursday, December 10, 2015 10:05 AM  NEW YORK—The Vision Council’s latest VisionWatch report showed that the U.S. vision care market sales reached $39.4 billion, reflecting a 6.3 percent gain in dollar sales for the 12 months ending September 2015. All segments, including Rx lenses, frames, exams, contact lenses, plano sunglasses, refractive surgery and over the counter (OTC) readers saw gains for the period.

Did You Know? A Selfie Booth Can Modernize Your Marketing Efforts

By Evan Kestenbaum, MBA, dba Contributor
Monday, November 30, 2015 11:12 AM

Consider installing a selfie booth in your optical dispensary to generate more interest in your practice than might otherwise be possible using traditional forms of advertising.

Retailers Are Using Online E-mail and Texts
to Help Patients Reorder CLs Easily

By dba Staff
Monday, November 30, 2015 11:10 AM ST. LOUIS and Madison Heights, Mich.—New digital functionality is helping optical retailers and ECP groups increase their capture rate and build patient loyalty with new tools for contact lens ordering and marketing.

Learning to Engage With Multicultural Customers and Patients

By dba Staff
Monday, November 30, 2015 11:05 AM NEW YORK—Today’s diverse population offers many opportunities for regional optical chains and ECP groups to forge even stronger connections with patients and customers of varied backgrounds.
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