Wednesday, February 25, 2015 11:00 AM
BRONX, N.Y.—After adding its fourth location in the Bronx at the end of 2014,
has reached a level at which it can now take advantage of certain economies of scale.
Tuesday, February 24, 2015 2:00 PM
MT. CLEMENS, Mich.—Eight years after Kenneth Stann and Rob Farrell, OD, purchased
, the company has grown from 52 locations to 62 and recently restructured its executive management team to facilitate even more growth.
Tuesday, February 24, 2015 1:50 PM
ALEXANDRIA, Va.—The majority of frames (56.1 percent) sold by optical retail chains with more than 10 locations fell within the range of $100 to $149 for the 12-month period ending Dec. 31, 2014, according to the latest statistics available from The Vision Council’s VisionWatch report.
Tuesday, February 10, 2015 1:30 PM
Social media is no longer an option. Just as having a website became a necessity in the not-too-distant past, so too have Facebook, Twitter, Instagram, and other social media sites become integral to any marketing plan. To remain current, optical practices, particularly those with multiple locations appealing to a variety of demographics across a particular region, should participate in some form of social media and have a strategy for maintaining that presence.
Tuesday, February 10, 2015 11:30 AM
ALEXANDRIA, Va.—The value of optical retail sales in all categories of vision care products and services (except refractive surgery) was up for the entire 2014 calendar year when compared with the entire 2013 calendar year, according to the latest statistics available from The Vision Council’s VisionWatch report.
Tuesday, January 27, 2015 9:30 AM
In today’s fast-paced optical environment, employees are often expected to be cross trained to perform more than one role in the office.
Tuesday, January 27, 2015 9:15 AM
Many eyecare professionals have now come to realize that e-commerce is just one more form of omnichannel retailing that is not going away.
Tuesday, January 27, 2015 9:00 AM
ALEXANDRIA, Va.—The percentage of consumers who are "very likely" and "extremely likely" to buy a complete new pair of prescription eyeglasses is at its highest level since 2012, according to the most recent statistics available from The Vision Council's VisionWatch Consumer Barometer for the six-month period ending September 2014.
Tuesday, January 20, 2015 2:00 PM
NEW YORK—Nearly a quarter (23.2 percent) of the 332 respondents who participated in
Jobson Research's 2014 ECP Internet Usage Study
and have a social media presence for their optical practice said that their practices posted content on a social media site a few times a week in 2014, an increase of about two percent when compared with those who said they posted a few times a week in 2013.
Tuesday, January 06, 2015 2:15 PM
BALTIMORE—Everseat, the app that fills last minute cancellations, is only a year old and already serves over 40 specialties, including optometry and ophthalmology.
Tuesday, January 06, 2015 2:05 PM
As we begin the new year, dba
asked a group of leading regional optical retailers what they have established as their priorities for 2015. Below are the answers to the following question from groups operating in various areas throughout North America.
Tuesday, December 02, 2014 12:48 PM
As digital device usage soars, the resulting digital eyestrain and exposure to damaging blue light has created a new product category for regional optical retailing groups—blue light lenses. As of January 2014, 90 percent of American adults had a cell phone, 58 percent had a smartphone, 32 percent owned an e-reader, and 42 percent owned a tablet computer, according to the Pew Internet Projects mobile technology research.
Tuesday, December 02, 2014 12:15 PM
ALEXANDRIA, Va.—Independent optical retailers accounted for the highest percentage (44.8 percent) of frame sales throughout the U.S. over the twelve-month period ending September 2014, according to The Vision Council’s latest VisionWatch report, accounting for about half of all frame sales in both the Northeast (48.4 percent) and West (50.6 percent).
Tuesday, December 02, 2014 12:10 PM
Mid-size regional optical retailers can control costs and quality with in-house labs or centralized labs that serve multiple locations. Or they can reduce the headaches and upfront investments by outsourcing to one or more wholesale optical labs.