More than Management, Software Helps Multi-Location Retailers Expand

By John Sailer
Tuesday, April 07, 2015 1:10 PM SANTA ROSA BEACH, Fla.—Ed Beiner, founder of The Edward Beiner Group, can check the day's sales from his 12 optical retail locations up to the second and compare them to last year's numbers to see how the company is doing, all on his smartphone.

Train the Trainer:
Teaching Leaders to Manage Multiple Locations

By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Tuesday, April 07, 2015 1:05 PM The critical piece to your success operating multiple locations is the ability to implement and track results. This doesn't happen on its own. You need someone accountable to "trust but verify" what is really occurring at each location. You need to "Train the Trainer."

Retail Chains Lose Frames Market Share Since Recession, But Sales Are Picking Up

By John Sailer
Tuesday, April 07, 2015 1:00 PM NEW YORK—While increased eyeglass sales have helped independents maintain their market share over the past four years, conventional optical chains have lost 3.3 share points since the recession started, according to a recent VisionWatch report released during Vision Expo East by The Vision Council's senior director of industry research, Steve Kodey.

Message in a Portal

By John Sailer
Wednesday, March 25, 2015 11:30 AM Enlivened by the digital age, regional optical retailers are moving from the traditional to the electronic, linking both to have far greater impact than either alone.

Loyalty is a Two-Way Street for Co/op Optical’s Owner, WCE, LLC

By John Sailer
Wednesday, March 25, 2015 10:00 AM DETROIT—It seems that optical groups in the Detroit area are getting a lot of attention these days. Perhaps that's because in a city that is infamous for its recent economic woes, the various optical retail chains that serve this market are not only surviving but thriving, remodeling and adding locations at a healthy pace.

Leverage Scripting for Staff Consistency

By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Wednesday, March 25, 2015 2:06 AM What do Marriott, Disney, Starbucks, McDonald's and many other successful businesses have in common?

SVS Vision Finds the Eye in Team

By John Sailer
Tuesday, March 24, 2015 2:00 PM MT. CLEMENS, Mich.—Eight years after Kenneth Stann and Rob Farrell, OD, purchased SVS Vision, the company has grown from 52 locations to 62 and recently restructured its executive management team to facilitate even more growth.

Wisconsin Vision, LTD Launches in Milwaukee With Group's First Downtown Location

By John Sailer
Wednesday, March 11, 2015 10:05 AM MILWAUKEE—The group that owns and operates 23 Wisconsin Vision locations throughout the state, six Heartland Vision Stores in Indiana and Illinois, and seven Eye Boutiques in Chicago, launched a new brand, Wisconsin Vision, LTD, last month.

Multiple Location Office Managers Earn 31 Percent More Than Those in Single Locations

By John Sailer
Wednesday, March 11, 2015 10:00 AM Office managers that run multiple-location practices earn, on average, 31 percent more than those who manage a single office (see chart below), according to the latest statistics available from Jobson Optical Research's 2014 ECP Compensation Study.

Profitability: Teach Your Staff to Achieve It

By Jay Binkowitz, dba Contributor
Wednesday, March 11, 2015 9:55 AM Can your business grow profitably? Absolutely! But in order to obtain it, both multi-location retailers as well as large independents can significantly benefit by teaching their staffs how to achieve it.

Bronx Born and Bred, Metro Optics Adds Fourth Location

By John Sailer
Wednesday, February 25, 2015 11:00 AM BRONX, N.Y.—After adding its fourth location in the Bronx at the end of 2014, Metro Optics has reached a level at which it can now take advantage of certain economies of scale.

Most Frames Sold by Chains Priced Under $150

By John Sailer
Tuesday, February 24, 2015 1:50 PM ALEXANDRIA, Va.—The majority of frames (56.1 percent) sold by optical retail chains with more than 10 locations fell within the range of $100 to $149 for the 12-month period ending Dec. 31, 2014, according to the latest statistics available from The Vision Council’s VisionWatch report.

Unexpected Detroit Opening Helps Optimize Henry Ford OptimEyes

By John Sailer
Tuesday, February 10, 2015 3:30 PM MADISON HEIGHTS, Mich.—When dba caught up with executives from Henry Ford OptimEyes last month when the optical group was named Regional Retailer of the Year at the 19th annual Transitions Academy in Orlando (see below), dba learned that the company has grown from 17 to 19 locations since March of 2013 (see "Optical Group Flourishes After Merger With Major Health System").

Regional Optical Leaders Learn to 'Social-eyes' on Social Media

By John Sailer
Tuesday, February 10, 2015 1:30 PM Social media is no longer an option. Just as having a website became a necessity in the not-too-distant past, so too have Facebook, Twitter, Instagram, and other social media sites become integral to any marketing plan. To remain current, optical practices, particularly those with multiple locations appealing to a variety of demographics across a particular region, should participate in some form of social media and have a strategy for maintaining that presence.

2014 Optical Retail Sales Up in Nearly All Categories

By John Sailer
Tuesday, February 10, 2015 11:30 AM ALEXANDRIA, Va.—The value of optical retail sales in all categories of vision care products and services (except refractive surgery) was up for the entire 2014 calendar year when compared with the entire 2013 calendar year, according to the latest statistics available from The Vision Council’s VisionWatch report.
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