A Selfie Booth Can Boost Your Marketing Efforts

By Evan Kestenbaum, MBA, dba Contributor
Wednesday, June 24, 2015 12:11 AM

Consider installing a selfie booth in your optical dispensary to generate more interest in your practice than might otherwise be possible using traditional forms of advertising.

InVision Chooses Minneapolis’ Trendy North Loop for Its Fourth Location

By dba Staff
Wednesday, June 24, 2015 12:08 AM MINNEAPOLIS—InVision Distinctive Eyewear opened it fourth location in the trendy, fast-growing North Loop section of Minneapolis.

Stanton Optical Invests in Lab Equipment to Support Ongoing Expansion Plans

By dba Staff
Wednesday, June 24, 2015 12:05 AM

PALM SPRINGS, Fla.—Stanton Optical, a leading optical retailer headquartered here, plans to add more than 10 stores each year for the next several years to the 44 locations the company currently operates in 14 states. To do so, the company has embarked on a journey of investing heavily in its people, stores and lab.

Chromos Eyewear Store and Give-Back Program Join the Norman Childs’ Family of Companies

By John Sailer
Tuesday, June 09, 2015 4:15 PM

PITTSBURGH—Continuing the family tradition, not only in eyewear but also in altruism, Daniel Childs has launched Chromos, a trifecta that consists of a line of eyewear, a store in the trendy Lawrenceville section of Pittsburgh, and a give-back program that provides eyecare and eyewear to the area’s underserved children. The son of Norman Childs, who founded Eyetique, 3 Guys Optical and Norman Childs Eyewear, Daniel Childs is following his father’s example with the launch of Chromos as part of the Childs’ family of companies.

The 'WOW' Warranty Gives Your Patients Peace of Mind While Also Generating Revenue

By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Tuesday, June 09, 2015 4:10 PM What does great customer service really mean to you and how does the culture of your business support it? Consumers want warm fuzzies when they make a decision to spend money, but a nice smile, a nice selection and great quality are simply not enough.

Total Spectacle Lens Sales on the Increase

By John Sailer
Tuesday, June 09, 2015 4:05 PM ALEXANDRIA, Va.—Total spectacle lens sales were up 10 percent from 39.3 million to 43.2 million over the six-month period ending March 2015, according to the latest statistics available from The Vision Council’s VisionWatch report.

Expanding on a Solid Foundation of Luxury

By John Sailer
Wednesday, May 27, 2015 2:00 PM LAS VEGAS—After years of "right sizing" the business during a bad economy, Luxury Optical Holdings (LOH) is now poised for aggressive growth...and has already taken advantage of its position by recently adding new stores to its portfolio of high-end stores.

In-Store and On-Site: The Summertime Experience Builds Community and Brings Customers

By Darren Horndasch, president/CEO, Wisconsin Vision
Wednesday, May 27, 2015 11:05 AM NEW BERLIN, Wis.—As summer gets underway, Wisconsin Vision has a number of summertime promotions planned for both in the store and out in the field to help reach out and participate in the community, while building loyal customers at the same time.

Vision Care Products and Services Up in All Categories over Past Year

By John Sailer
Wednesday, May 27, 2015 11:00 AM ALEXANDRIA, Va.—The total U.S. market for vision care products and services is up in all categories for the 12-month period ending March 2015, according to the latest statistics available from The Vision Council's VisionWatch report.

SVS Vision Employees Pay It Forward By Giving Out $10,000 in Cash

By John Sailer
Wednesday, May 13, 2015 9:30 AM GRAND RAPIDS, Mich.—As this Midwestern regional optical retailer does every year at its annual meeting, SVS Vision paid it forward, and this year it did so by giving company employees $10,000 in cash and telling them they could do anything they wanted with the money. They decided to give it all away to people walking around Grand Rapids.

Step Up and Stand Out By Giving Back to the Community

By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Wednesday, May 13, 2015 9:15 AM With all the juggling we do every day it is very easy to forget about our responsibility to participate and contribute to our community. Altruism not only provides you with a sense of enrichment knowing that you have positively impacted the lives of those around you, but it can also help to support your business goals as well.

Eye Exams Surge to Comprise Almost 45 Percent of All U.S. Adults

By John Sailer
Wednesday, May 13, 2015 9:00 AM NEW YORK—The percentage of American adults receiving an eye exam has surged upward since the year 2000, reaching a total of over 110.6 million exams among the U.S. adult population for the 12-month period ending December 2014, according to The Vision Council’s senior director of industry research, Steve Kodey, in a recent VisionWatch report released during Vision Expo East. That represents 44.7 percent of the U.S. adult population.

Message in a Portal

By John Sailer
Thursday, April 30, 2015 11:30 AM Enlivened by the digital age, regional optical retailers are moving from the traditional to the electronic, linking both to have far greater impact than either alone.

Keep Your Team in Sync With a Morning Huddle

By Evan Kestenbaum, MBA, dba Contributor
Tuesday, April 28, 2015 3:40 PM Lack of communication is a problem for single locations that multiplies with each additional location. How do you keep a busy team in sync? I suggest a brief "morning huddle." You say, "Wait! Yearly meetings, quarterly meetings, monthly meetings, weekly meetings...now you're telling me to have a daily meeting! Isn't that meeting overload?"

Morgenthal Frederics' Flagship Makes Its New Home in Historic New York City Building

By John Sailer
Tuesday, April 28, 2015 3:35 PM NEW YORK—Luxury Optical Holdings (LOH) moved its Morgenthal Frederics flagship store into New York City's historic Carlton House at 680 Madison Avenue on Saturday, April 18, 2015. It is the first commercial resident of the historic building, just steps away from the luxury optical retail store's original flagship location at 699 Madison Avenue, where it has operated since 1999 and will continue to do so until mid-May.
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