Expanding on a Solid Foundation of Luxury

By John Sailer
Wednesday, May 27, 2015 2:00 PM LAS VEGAS—After years of "right sizing" the business during a bad economy, Luxury Optical Holdings (LOH) is now poised for aggressive growth...and has already taken advantage of its position by recently adding new stores to its portfolio of high-end stores.

In-Store and On-Site: The Summertime Experience Builds Community and Brings Customers

By Darren Horndasch, president/CEO, Wisconsin Vision
Wednesday, May 27, 2015 11:05 AM NEW BERLIN, Wis.—As summer gets underway, Wisconsin Vision has a number of summertime promotions planned for both in the store and out in the field to help reach out and participate in the community, while building loyal customers at the same time.

Vision Care Products and Services Up in All Categories over Past Year

By John Sailer
Wednesday, May 27, 2015 11:00 AM ALEXANDRIA, Va.—The total U.S. market for vision care products and services is up in all categories for the 12-month period ending March 2015, according to the latest statistics available from The Vision Council's VisionWatch report.

SVS Vision Employees Pay It Forward By Giving Out $10,000 in Cash

By John Sailer
Wednesday, May 13, 2015 9:30 AM GRAND RAPIDS, Mich.—As this Midwestern regional optical retailer does every year at its annual meeting, SVS Vision paid it forward, and this year it did so by giving company employees $10,000 in cash and telling them they could do anything they wanted with the money. They decided to give it all away to people walking around Grand Rapids.

Step Up and Stand Out By Giving Back to the Community

By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Wednesday, May 13, 2015 9:15 AM With all the juggling we do every day it is very easy to forget about our responsibility to participate and contribute to our community. Altruism not only provides you with a sense of enrichment knowing that you have positively impacted the lives of those around you, but it can also help to support your business goals as well.

Eye Exams Surge to Comprise Almost 45 Percent of All U.S. Adults

By John Sailer
Wednesday, May 13, 2015 9:00 AM NEW YORK—The percentage of American adults receiving an eye exam has surged upward since the year 2000, reaching a total of over 110.6 million exams among the U.S. adult population for the 12-month period ending December 2014, according to The Vision Council’s senior director of industry research, Steve Kodey, in a recent VisionWatch report released during Vision Expo East. That represents 44.7 percent of the U.S. adult population.

Message in a Portal

By John Sailer
Thursday, April 30, 2015 11:30 AM Enlivened by the digital age, regional optical retailers are moving from the traditional to the electronic, linking both to have far greater impact than either alone.

Keep Your Team in Sync With a Morning Huddle

By Evan Kestenbaum, MBA, dba Contributor
Tuesday, April 28, 2015 3:40 PM Lack of communication is a problem for single locations that multiplies with each additional location. How do you keep a busy team in sync? I suggest a brief "morning huddle." You say, "Wait! Yearly meetings, quarterly meetings, monthly meetings, weekly meetings...now you're telling me to have a daily meeting! Isn't that meeting overload?"

Morgenthal Frederics' Flagship Makes Its New Home in Historic New York City Building

By John Sailer
Tuesday, April 28, 2015 3:35 PM NEW YORK—Luxury Optical Holdings (LOH) moved its Morgenthal Frederics flagship store into New York City's historic Carlton House at 680 Madison Avenue on Saturday, April 18, 2015. It is the first commercial resident of the historic building, just steps away from the luxury optical retail store's original flagship location at 699 Madison Avenue, where it has operated since 1999 and will continue to do so until mid-May.

Optical Industry Adds $3.8 Billion in Sales Since the Recession

By John Sailer
Tuesday, April 28, 2015 3:30 PM NEW YORK—From April 2009 through December of 2014, the slowly improving economy is responsible for a net increase of 19.6 million eyewear and eyecare customers generating 34.1 million transactions and up to $3.8 billion in additional optical sales, according to The Vision Council's senior director of industry research, Steve Kodey, in a recent VisionWatch report released during Vision Expo East.

More than Management, Software Helps Multi-Location Retailers Expand

By John Sailer
Wednesday, April 22, 2015 1:10 PM SANTA ROSA BEACH, Fla.—Ed Beiner, founder of The Edward Beiner Group, can check the day's sales from his 12 optical retail locations up to the second and compare them to last year's numbers to see how the company is doing, all on his smartphone.

Train the Trainer:
Teaching Leaders to Manage Multiple Locations

By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Tuesday, April 07, 2015 1:05 PM The critical piece to your success operating multiple locations is the ability to implement and track results. This doesn't happen on its own. You need someone accountable to "trust but verify" what is really occurring at each location. You need to "Train the Trainer."

Retail Chains Lose Frames Market Share Since Recession, But Sales Are Picking Up

By John Sailer
Tuesday, April 07, 2015 1:00 PM NEW YORK—While increased eyeglass sales have helped independents maintain their market share over the past four years, conventional optical chains have lost 3.3 share points since the recession started, according to a recent VisionWatch report released during Vision Expo East by The Vision Council's senior director of industry research, Steve Kodey.

Loyalty is a Two-Way Street for Co/op Optical’s Owner, WCE, LLC

By John Sailer
Wednesday, March 25, 2015 10:00 AM DETROIT—It seems that optical groups in the Detroit area are getting a lot of attention these days. Perhaps that's because in a city that is infamous for its recent economic woes, the various optical retail chains that serve this market are not only surviving but thriving, remodeling and adding locations at a healthy pace.

Leverage Scripting for Staff Consistency

By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Wednesday, March 25, 2015 2:06 AM What do Marriott, Disney, Starbucks, McDonald's and many other successful businesses have in common?
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