NEW YORK—Today’s diverse population offers many opportunities for regional optical chains and ECP groups to forge even stronger connections with patients and customers of varied backgrounds.
Transition Optical’s Multicultural Toolkit is a rich online resource for eyecare professionals that assists them with better serving their growing minority ethnic customers and growing their practice through marketing support, community tools, staff training and more. It offers a blog for ECPs to connect with each other on specific topics and it provides articles with relevant information, as well as other industry resources.
The Toolkit has many components. It ex plains the reasons to focus on culturally diverse patients. It provides a simple, step-by-step path to success, linking to helpful resources along the way. And, it enables retailers, ECPs and their office teams to save specific links and resources to their own personalized “My Dashboard.”
Other tools take practices through identifying their own community’s multicultural makeup, ways to educate staff, and, with specific tools, better understand how to market to culturally diverse groups.