My Eyelab Works With NFL Players in ‘Shark Tank’ Type Business Presentation

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Tyrod Taylor, a quarterback for the Buffalo Bills,
has a partnership with My Eyelab that includes
his own line of fashion-forward men’s frames.
PALM SPRINGS, Fla.—My Eyelab, which is in the midst of a franchising push, held a July 7 “business opportunity” presentation with several National Football League players represented by The Sports & Entertainment Group, a Washington, D.C.-based sports agency.

The event was part of the talent agency’s annual client retreat at the Fontainebleau Miami Beach Hotel. Among the players who were expected to participate in the presentation: Buffalo Bills quarterback Tyrod Taylor, who already has a partnership with My Eyelab and his own line of fashion-forward men’s frames, according to the optical company. Other NFL players expected were: Antoine Bethea, Kendall Langford, Justin Durant, Maurice Jones-Drew, James White and Matt Forte.

During the event with the football players, My Eyelab utilized its proprietary telemedicine software to conduct an on-site examination, as well as present custom-made prototype frames to the players.

“More often, athletes are making smart investments to ensure the long-term comfort and security of their family, well beyond their playing days,” Daniel Stanton, chief executive officer and co-founder of My Eyelab, said in a statement. “The My Eyelab franchise opportunity enables these NFL stars to pave their own path to potential post-career earnings success.”

Vision Precision Holdings, parent company of both My Eyelab and Stanton Optical, is the 18th largest optical retailer in the United States, according to Vision Monday’s recent Top 50 U.S. Optical Retailers ranking.

The company currently operating 73 corporate locations, with 13 more expected to open by the end of 2017, according to a statement. In addition, My Eyelab is seeking single and multi-unit franchise owners in the priority markets of Florida, Pennsylvania, Virginia, Texas and North Carolina, according to the company.