NEW YORK—The OPTImum Program celebrates its 8th season at this month’s Vision Expo East. It is an invitation-only experience that offers members special benefits and access, according to show organizers.
This exclusive program was created for key decision makers/buyers and senior level management in the optical industry that are a part of Vision Monday’s Top 50, have a $1 million dollar practice or boutique and or have more than one storefront. Vision Expo exhibitors can also nominate customers of theirs that they feel should be a part of this program.
An OPTImum badge grants members entry into the Exhibit Hall 30 minutes earlier and later than regular show hours. Members are eligible for a 20 percent discount off education (not applicable on packages). Members also enjoy complimentary lunch on a daily basis and can visit the new OPTImum Meeting Room area (LP #7583) to pick up their lunch vouchers. These vouchers can be redeemed at any concession stand within the Javits Center. The Meeting Room area is open during Expo hours, which is Friday to Sunday. Exclusive OPTImum representatives will also be on hand to help with members’ show needs.
There is still time to be included in the OPTImum Program— as the program grows; one just needs to qualify and be pre-approved by the Vision Expo team for inclusion. The turnaround time to be approved is 48 hours.
To help bring awareness to this program, Vision Monday is the media partner for this year’s OPTImum Program.
The industry leaders from the following Vision Monday Top 50 companies are attending and will be part of the OPTImum Program: Wal-Mart/Sam’s Club; National Vision; Costco; US Vision; Eyemart Express; Cohen’s Fashion Optical; Emerging Vision; Henry Ford Optimeyes; Today’s Vision; and Wisconsin Vision.
For more information, contact Suzanne Krauss of the OPTImum Program.