dba q&a

Honors and Incentives, How Some Optical Retailers Honor and Encourage Their Staff

By John Sailer
Tuesday, September 02, 2014 9:00 AM One way many mid-size regional and local optical retailing groups help achieve success is by providing incentives to encourage staff performance. Some present trophies or plaques or recognize top performers with notices in company publications, while others distribute gift cards or monetary awards to staff members who excel.

Educating and Certifying Staff, Optical Retailers Explain the Procedures and Benefits

By John Sailer
Tuesday, August 12, 2014 12:30 PM An educated and certified staff can ultimately improve your bottom line. The following optical retailers explain their reasons for choosing how they educate staff and how they handle paying to certify them: Mark Johnson, director of optical services, Virginia Eye Institute; Alan Ulsifer, OD, CEO and president, FYidoctors; Jonathan Rosin, MD, co-president, Rosin Eyecare and Comprehensive Eyecare Physicians, P.C.; and David H. Hettler, OD, Drs. May & Hettler.

Telling Tales of E-Tailing: Regional Retailers Relate Their Stories of Selling Eyewear Online

By dba Staff
Wednesday, April 02, 2014 8:09 AM It's been a controversy for some time now, but online optical retailing has slowly and steadily become a small but growing part of this business.

Expansive Attitudes: Regional Retailers Exhibit a Trend Toward Adding Locations

By dba Staff
Wednesday, March 12, 2014 9:09 AM The economy's continued sluggishness has not kept these savvy regional retailers from strategically adding locations they've purchased outright or built anew from the ground up. This month, the following multiple-location optical operations describe their recent and planned expansions along with the factors influencing their reasons for growing in the current marketplace.

Educating and Certifying Staff, Optical Retailers Explain the Procedures and Benefits

By dba Staff
Wednesday, February 05, 2014 8:10 AM An educated and certified staff can ultimately improve your bottom line. To follow up on last month's dba article about investing in paraoptometric certification, this month the following optical retailers explain their reasons for choosing how they educate staff and how they handle paying to certify them: Mark Johnson, director of optical services, Virginia Eye Institute; Alan Ulsifer, OD, CEO and president, FYidoctors; Jonathan Rosin, MD, co-president, Rosin Eyecare and Comprehensive Eyecare Physicians, P.C.; and David H. Hettler, OD, Drs. May & Hettler.

What's the Best Lab Strategy: In-House, Centralized or Wholesale?

By Staff
Wednesday, January 08, 2014 10:09 AM Mid-size regional optical retailers can control costs and quality with in-house labs or centralized labs that serve multiple locations. Or they can reduce the headaches and upfront investments by outsourcing to one or more wholesale optical labs.

Flexible Spending Accounts
Become Even More Flexible

By dba Staff
Wednesday, December 04, 2013 7:09 AM Starting this year, the U.S. Department of the Treasury and the Internal Revenue Services modified the "use-or-lose" rule related to health flexible spending arrangements (FSAs). Now, plan participants are permitted to carry over $500 of their unused health FSA balances into the following year. An estimated 14 million families participate in health FSAs.

How Regional Optical Retailers Are Benefiting from Social Media

By dba Staff
Wednesday, October 02, 2013 1:09 AM As was once the case with having a company website, participating on social media platforms has gone from being optional to becoming a necessity of doing business. Facebook, Twitter, Yelp, YouTube and other sites have become a part of millions of consumers' daily lives, and optical retailers throughout the country have established their own profiles on these and other popular social media portals so that they too can participate in the conversation and drive business their way.

New Technologies Retailers Have Implemented to Interact With Patients

By dba Staff
Wednesday, September 04, 2013 2:09 AM The following mid-size regional optical retailers told dba what new technologies they’ve implemented for interacting with patients: Bob Brodney, president, Eye Care Associates; and David H. Hettler, OD, Drs. May & Hettler.

Back-to-School Busyness Drives Optical Retailers' Business

By dba staff
Wednesday, August 07, 2013 2:12 AM When it comes to overall retail sales, Back-to-School shopping ranks second only to the holiday shopping season, according to economic analyst IHS Global Insight. For eyewear sales, this time of year is among the busiest, and optical retailers plan accordingly by preparing promotions, stocking up on trendy collections and even discouraging staff vacations.

Show Them the Money:
Financial Incentives Improve Sales

By dba staff
Wednesday, July 10, 2013 2:09 AM Paying the optical dispensing staff more money as a reward for reaching and exceeding sales goals is an effective way to encourage them to sell more. It's a basic and simple tactic that many mid-size regional and local optical retailing groups use to achieve success.

Eye-Where: When Patients Take Eyewear into Their Own Hands

By dba Staff
Wednesday, May 01, 2013 2:09 AM Patients expecting repairs and adjustments on glasses they bought somewhere else, requesting to take their prescription elsewhere and asking eyecare professionals to provide them with their PD measurements all seem to be accelerating, particularly as buying online increases.

Scratched Lenses—Expense, Revenue or Customer Service Opportunity?

By dba Staff
Wednesday, April 03, 2013 2:09 AM How do optical retailing leaders handle patients returning with scratched lenses? Do they charge extra for a warranty up front, build it into the purchase price or simply remake lenses for free and consider it good customer service?

Making It an Event-Full Year

By dba Staff
Wednesday, March 06, 2013 2:09 AM With so many trade shows, meetings and other events to choose from, owners and managers of mid-size local and regional optical groups must be selective about which to attend. The following optical retailers told dba which optical events they attend throughout the year and why: Gordon A. Bishop, FNAO, ABOC, RO, CEO and president, Sunland Optical; Ira Haber, co-owner and president, Europtics; Diana J. Hall, president, Bard Optical; Rachel Sivi, vice president, Real Optics Inc.; Pierre Keyser, founder and CEO, American Optical Services; and Amanda Ditch, vice president of operations, Clarkson Eyecare.

Optical Retailers Predict a Strong Year for 2013

By dba Staff
Wednesday, February 06, 2013 2:09 AM How will the economy affect business in 2013, and what impact will health care reform have? The following optical retailers told dba their expectations for the economic climate in 2013 and the effect it might have on their business for the coming year: Judd Sky, President/CEO, Partners in Vision Inc.; Jeff Press, Vice President, Merchandise and Design, Luxury Optical Holdings; Mark Johnson, Director of Optical Services, Virginia Eye Institute; and David H. Hettler, OD, Drs. May & Hettler, Alexandria, Va.
Loading...