Bard Marks 75 Years With Community Effort:
75 Pairs for 75 Years Program

By dba Staff
Wednesday, January 20, 2016 10:08 AM

PEORIA, Ill.—Bard Optical, with 20 locations throughout the state of Illinois, has launched a year-long campaign tying into the company’s celebration of its 75th Anniversary in 2016.

In Operation for More than a Century, Standard Optical Plans More Growth Under Third and Fourth Generation Leadership

By John Sailer
Tuesday, October 6, 2015 12:30 PM SALT LAKE CITY, Utah—Standard Optical is one of those rare companies that not only has passed the 100-year milestone but also remains in the hands of family members. Founded here in 1911 by Henry Schubach, Standard Optical is currently under the management of third and fourth generation family members, Stephen and Aaron Schubach, respectively.

Husband-and-Wife Optometrist Team Opens Fifth Location in Arizona

By John Sailer
Wednesday, September 9, 2015 12:15 PM

PHOENIX, Ariz.—With the addition of its newest location, an acquisition of an existing practice in Glendale, Ariz., 20/20 Image Eye Centers now operates five locations in the vicinity of Phoenix, Ariz.

Bard Optical’s Owner Navigates Decades of Change Approaching 75th Anniversary

By John Sailer
Wednesday, August 26, 2015 12:15 PM PEORIA, Ill.—As Bard Optical approaches its 75th year in business next year, the regional optical group with 20 locations throughout Illinois has had decades to learn what works and what doesn’t when running a multiple-location practice.

Morgenthal Frederics Opens in Washington, D.C., with Twelfth High-End Optical Shop

By John Sailer
Wednesday, August 12, 2015 1:06 PM

WASHINGTON, D.C.—With the opening of a new location at the upscale retail hub known as CityCenterDC, Luxury Optical Holdings (LOH) added its 12th Morgenthal Frederics high-end optical shop to its 61-store portfolio of luxury brands.

‘Sweat Equity’ Followed by Customer Service Brings All About Eyes to Its Tenth Anniversary

By dba Staff
Wednesday, July 8, 2015 10:11 AM

NORMAL, Ill.—Celebrating its tenth anniversary this year, HW Holdings, LLC, dba All About Eyes, has grown to 21 retail optical locations and ranked at number 33 among this year’s Vision Monday Top 50 U.S. Optical Retailers with revenues of $25.5 million for calendar year 2014.

InVision Chooses Minneapolis’ Trendy North Loop for Its Fourth Location

By dba Staff
Wednesday, June 24, 2015 12:08 AM MINNEAPOLIS—InVision Distinctive Eyewear opened it fourth location in the trendy, fast-growing North Loop section of Minneapolis.

Chromos Eyewear Store and Give-Back Program Join the Norman Childs’ Family of Companies

By John Sailer
Tuesday, June 9, 2015 4:15 PM

PITTSBURGH—Continuing the family tradition, not only in eyewear but also in altruism, Daniel Childs has launched Chromos, a trifecta that consists of a line of eyewear, a store in the trendy Lawrenceville section of Pittsburgh, and a give-back program that provides eyecare and eyewear to the area’s underserved children. The son of Norman Childs, who founded Eyetique, 3 Guys Optical and Norman Childs Eyewear, Daniel Childs is following his father’s example with the launch of Chromos as part of the Childs’ family of companies.

Expanding on a Solid Foundation of Luxury

By John Sailer
Wednesday, May 27, 2015 2:00 PM LAS VEGAS—After years of "right sizing" the business during a bad economy, Luxury Optical Holdings (LOH) is now poised for aggressive growth...and has already taken advantage of its position by recently adding new stores to its portfolio of high-end stores.

SVS Vision Employees Pay It Forward By Giving Out $10,000 in Cash

By John Sailer
Wednesday, May 13, 2015 9:30 AM GRAND RAPIDS, Mich.—As this Midwestern regional optical retailer does every year at its annual meeting, SVS Vision paid it forward, and this year it did so by giving company employees $10,000 in cash and telling them they could do anything they wanted with the money. They decided to give it all away to people walking around Grand Rapids.

Morgenthal Frederics' Flagship Makes Its New Home in Historic New York City Building

By John Sailer
Tuesday, April 28, 2015 3:35 PM NEW YORK—Luxury Optical Holdings (LOH) moved its Morgenthal Frederics flagship store into New York City's historic Carlton House at 680 Madison Avenue on Saturday, April 18, 2015. It is the first commercial resident of the historic building, just steps away from the luxury optical retail store's original flagship location at 699 Madison Avenue, where it has operated since 1999 and will continue to do so until mid-May.

Loyalty is a Two-Way Street for Co/op Optical’s Owner, WCE, LLC

By John Sailer
Wednesday, March 25, 2015 10:00 AM DETROIT—It seems that optical groups in the Detroit area are getting a lot of attention these days. Perhaps that's because in a city that is infamous for its recent economic woes, the various optical retail chains that serve this market are not only surviving but thriving, remodeling and adding locations at a healthy pace.

Wisconsin Vision, LTD Launches in Milwaukee With Group's First Downtown Location

By John Sailer
Wednesday, March 11, 2015 10:05 AM MILWAUKEE—The group that owns and operates 23 Wisconsin Vision locations throughout the state, six Heartland Vision Stores in Indiana and Illinois, and seven Eye Boutiques in Chicago, launched a new brand, Wisconsin Vision, LTD, last month.

Bronx Born and Bred, Metro Optics Adds Fourth Location

By John Sailer
Wednesday, February 25, 2015 11:00 AM BRONX, N.Y.—After adding its fourth location in the Bronx at the end of 2014, Metro Optics has reached a level at which it can now take advantage of certain economies of scale.

Unexpected Detroit Opening Helps Optimize Henry Ford OptimEyes

By John Sailer
Tuesday, February 10, 2015 3:30 PM MADISON HEIGHTS, Mich.—When dba caught up with executives from Henry Ford OptimEyes last month when the optical group was named Regional Retailer of the Year at the 19th annual Transitions Academy in Orlando (see below), dba learned that the company has grown from 17 to 19 locations since March of 2013 (see "Optical Group Flourishes After Merger With Major Health System").