In Your Employ

Keep Your Team in Sync With a Morning Huddle

By Evan Kestenbaum, MBA, dba Contributor
Friday, February 5, 2016 9:10 AM Lack of communication is a problem for single locations that multiplies with each additional location. How do you keep a busy team in sync? I suggest a brief "morning huddle." You say, "Wait! Yearly meetings, quarterly meetings, monthly meetings, weekly meetings...now you're telling me to have a daily meeting! Isn't that meeting overload?"

Sometimes Bonuses Work...Sometimes They Don’t

By Mark Wright, OD, FCOVD
Friday, February 5, 2016 9:05 AM
One of the issues that always comes up is should I bonus my staff, or should I just pay a flat salary. There are two different sides to this argument. One side says just pay a healthy wage and they’ll do everything that you ask of them. The other side, which is the side I tend to think about more, is that we all work on bonuses.

Tracking Results at Multiple Locations:
Setting Up a ‘Standards of Excellence’ Checklist

By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Monday, January 11, 2016 10:10 AM The critical piece to your success operating multiple locations is the ability to implement and track results. This doesn't happen on its own. You need someone accountable to "trust but verify" what is really occurring at each location. You need to "Train the Trainer." In other words you need someone who will visit and track what is occurring at each location.

Opti-Port Member Eyecare Groups Learn Leadership Skills

By dba Staff
Thursday, December 10, 2015 10:15 AM

ST. LOUIS—Members of the Opti-Port group recently spent time learning about a range of leadership issues and management skills through the group’s Eye Care University, a program developed for Opti-Port members in a partnership with the Bell Leadership Institute, a leader in executive education and development.

Learning to Engage With Multicultural Customers and Patients

By dba Staff
Monday, November 30, 2015 11:05 AM NEW YORK—Today’s diverse population offers many opportunities for regional optical chains and ECP groups to forge even stronger connections with patients and customers of varied backgrounds.

Dressing Associates for Success

By Evan Kestenbaum, MBA and Jolan Yow, dba Contributors
Wednesday, July 29, 2015 10:00 AM The age-old adage "dress for the job you want, not the one you have" could be just as appropriate for the associates throughout your multiple-location practice as it is for anyone.

Keep Your Team in Sync With a Morning Huddle

By Evan Kestenbaum, MBA, dba Contributor
Tuesday, April 28, 2015 3:40 PM Lack of communication is a problem for single locations that multiplies with each additional location. How do you keep a busy team in sync? I suggest a brief "morning huddle." You say, "Wait! Yearly meetings, quarterly meetings, monthly meetings, weekly meetings...now you're telling me to have a daily meeting! Isn't that meeting overload?"

Train the Trainer:
Teaching Leaders to Manage Multiple Locations

By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Tuesday, April 7, 2015 1:05 PM The critical piece to your success operating multiple locations is the ability to implement and track results. This doesn't happen on its own. You need someone accountable to "trust but verify" what is really occurring at each location. You need to "Train the Trainer."

Leverage Scripting for Staff Consistency

By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Wednesday, March 25, 2015 2:06 AM What do Marriott, Disney, Starbucks, McDonald's and many other successful businesses have in common?

Profitability: Teach Your Staff to Achieve It

By Jay Binkowitz, dba Contributor
Wednesday, March 11, 2015 9:55 AM Can your business grow profitably? Absolutely! But in order to obtain it, both multi-location retailers as well as large independents can significantly benefit by teaching their staffs how to achieve it.

Taking on Roles and Responsibilities: Make Them Clear, Measurable and Accountable for Staff

By Evan Kestenbaum, MBA, and Rebecca L. Johnson, CPOT, COT, COE
Tuesday, January 27, 2015 9:30 AM In today’s fast-paced optical environment, employees are often expected to be cross trained to perform more than one role in the office.

Train Your Staff that Blue Light Lenses Are a New Product Category

By Evan Kestenbaum, MBA, and Valerie Manso, dba contributors
Tuesday, December 2, 2014 12:48 PM As digital device usage soars, the resulting digital eyestrain and exposure to damaging blue light has created a new product category for regional optical retailing groups—blue light lenses. As of January 2014, 90 percent of American adults had a cell phone, 58 percent had a smartphone, 32 percent owned an e-reader, and 42 percent owned a tablet computer, according to the Pew Internet Projects mobile technology research.

Sometimes Bonuses Work...Sometimes They Don’t

By Mark Wright, OD, FCOVD
Wednesday, November 5, 2014 12:05 AM
One of the issues that always comes up is should I bonus my staff, or should I just pay a flat salary. There are two different sides to this argument. One side says just pay a healthy wage and they’ll do everything that you ask of them. The other side, which is the side I tend to think about more, is that we all work on bonuses.

Train Staff that CL Profitability is More Than Just Year Supplies

By By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Wednesday, October 29, 2014 12:05 AM “We sell lots of year supplies” is a very common answer when asking owners if their contact lens departments are profitable. While this is a good starting point, what you do after you’ve sold that year supply will ensure that you’re maximizing profit on the back-end.

Checks and Balances for Multi-Location Practices

By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Wednesday, October 8, 2014 12:10 AM

Our days are all too often filled with putting out fires, seeing too many patients, and somewhere, in the brief few minutes left, thinking about running and growing our businesses. The bottom line is we fall into a routine that causes us to be too busy to make money. We actually take our eye off the ball and end up far from the desired outcomes we envisioned. Let's break this mold and set up a system that does not need us. Consider Trust but Verify and 15-minute Spot Checks

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