Optical Operations

Three Speakers Announced for VM LIVE’s ‘Retail Smart’ Event at Expo West

By dba Staff

Thursday, July 5, 2018 12:30 PM NEW YORK—A successful optometrist who has brought “outside the box” thinking to her practice’s newest location in one of the fastest-growing towns in Ohio is going to share her experience and a look behind the scenes at VM LIVE, the special live session and panel held during Vision Expo West in Las Vegas. Carole Burns, OD, FCOVD, joins the speaker roster at “Retail Smart,” and will discuss Professional VisionCare’s new location, the thinking that went into this new office, and the systems that support its operations.

Refac Optical Group Selects Mi9 Retail to Drive Its Digital Transformation Strategy

By dba Staff

Tuesday, June 12, 2018 10:10 AM MIAMI—Refac Optical Group, parent company of Nationwide Vision and U.S. Vision, has chosen Mi9 Retail to “power its digital business,” according to an announcement by the enterprise software company late last month. Mi9 Retail, based here, said it provides omni-channel retail solutions that enable retailers to “automate and optimize their entire Plan-to-Sell process, from planning to executing, influencing, and selling merchandise in-store, online and on any device.”

The Vision Council Names James Rosin as Optical Retail Division Chair

By dba Staff
Monday, May 21, 2018 10:15 AM ALEXANDRIA, Va.—The Vision Council has announced that James Rosin of Rosin Eyecare will serve as the inaugural chair of the recently formed Optical Retail Division. Stuart Jolly of Sam’s Club/Walmart has been named as vice chair. “We’re thrilled to add Jamie and Stuart to the team as we grow the Optical Retail Division. Their input will be invaluable to the development of the Division's programs and services, ensuring that we’re meeting our members’ needs and addressing their concerns,” said Ashley Mills, CEO of The Vision Council.

VM’s Top 50 Optical Retailers: A Fresh Picture Takes Shape as Consolidation Re-Orders the Ranking

By dba Staff
Monday, May 21, 2018 10:10 AM NEW YORK—It was a busy year in 2017 across the optical retailing business in the U.S. Many companies enjoyed modest organic growth as the U.S. economy continued to grow, the stock markets pushed upward and consumers and patients remained confident in their outlook for the future, a confluence of events that, in one way or another, played into a steady performance for optical retailing and eyecare overall last year.

Shopko Optical Management Conference Celebrates 40 Years

By Staff
Monday, May 21, 2018 12:15 AM GREEN BAY, Wis.—Shopko held its 2018 Shopko Optical Management Conference at the Radisson here late last month. This year’s conference, “Celebrating the Past, While Building for the Future,” celebrated Shopko Optical’s 40th anniversary.

Shopko Optical Management Conference Celebrates 40 Years

By Mark Tosh
Wednesday, May 9, 2018 3:25 PM GREEN BAY, Wis.—Shopko held its 2018 Shopko Optical Management Conference at the Radisson here late last month. This year’s conference, “Celebrating the Past, While Building for the Future,” celebrated Shopko Optical’s 40th anniversary. More than 130 Shopko center managers, regional, corporate and lab leadership team members were in attendance.

1-800 Contacts Decides to End Test of Brick-and-Mortar Lumen Optical Stores

By Staff
Wednesday, May 9, 2018 3:20 PM DRAPER, Utah—1-800 Contacts has decided to end its test of the brick-and-mortar retail format Lumen Optical and will close the remaining three stores in the Chicago area by the end of the month, a 1-800 Contacts executive told VMAILearlier this week.

The Thinking Behind LensCrafters’ Recent Ad Campaign

By Mark Tosh
Thursday, April 19, 2018 11:45 AM MASON, Ohio—A recent LensCrafters’ advertising campaign, which is being updated for an encore run later this year, was the first marketing effort to “really take into account” a new value proposition and to lay the groundwork for establishing LensCrafters as “an innovative leader creating a new standard of quality in eyecare and eyewear,” executives told dba in recent interviews. LensCrafters eyecare business is a unit of Luxottica.

MyEyeDr. Practices in Washington, D.C., Area Raise Funds for Children’s National Hospital

By dba Staff
Thursday, April 19, 2018 10:45 AM VIENNA, Va.—The 54 MyEyeDr. offices in the Washington, D.C., metro area raised $14,367 for the Children’s National Hospital through its Make March Matter campaign by donating $1 for every retinal photo taken throughout the month of March. “For the 14,367 patients who opted to have a retinal exam in March, we’d like to think this is the best selfie they’ve ever taken,” MyEyeDr. chief executive officer Sue Downes said in an announcement about the fund-raising effort. “Not only did this initiative encourage our patients to make time for their eye health, but simultaneously support children in need.” 

One Last Extension for 2018 VM's Top 50 Optical Retailers' Submissions

By dba Staff
Friday, April 13, 2018 12:05 PM NEW YORK— Is your business a candidate to be among Vision Monday’s Top 50 U.S. Optical Retailers? VM is issuing one last deadline extension for submissions to its annual survey of optical retailers across the U.S. for inclusion in the 2018 Top U.S. Optical Retailers report. Results from the survey will be published in the May 2018 digital and print issue of Vision Monday. This survey is being sent to chief executives of retail operations, both chain and independent. The survey, and the 2018 Top U.S. Optical Retailers report, will be based upon revenues for the calendar year that ended Dec. 31, 2017.

The Prevalence of Mobile Devices Among Consumers Drives a Shift in Retail Marketing

By dba Staff
Thursday, March 22, 2018 10:05 AM AUSTIN, Texas—The mobile device has become a key element of many consumers’ path to purchase, and retail marketers are adapting their strategies to adjust to this ongoing consumer shift. One result is that retailer marketers expect to pump more money into their marketing budgets this year as they tap into a wide array of media to reach their target customers, according to a recent report by RetailMeNot Inc.

Eyemart Express Names Bender to Succeed Barnes as Chief Executive Officer

By dba Staff
Wednesday, March 7, 2018 12:15 PM DALLAS—Eyemart Express here has named former Walmart executive Michael J. Bender as president and chief executive officer, effective Jan. 1, 2018. Doug Barnes Jr., the former chief executive officer of the optical retailer, is now serving as the chairman of Eyemart Express, according to a recent announcement.

Transitions’ Innovation Awards Presented to Costco, Greiche & Scaff as Retailers of the Year

By dba Staff
Wednesday, February 21, 2018 10:15 AM ORLANDO—Transitions Optical wrapped up its 2018 Academy meeting here earlier this month with the presentation of its Transitions Innovation Awards to leading optical retailers, ECPs and optical networks. Among the award-winners, Costco Optical received the Innovation Award as the 2017 U.S. Retailer of the Year, while Greiche & Scaff was honored with the award for Canadian Retailer of the Year. The awards were presented during a recognition event on Feb. 13.

America’s Best Contacts & Eyeglasses Releases Monster Jam Kids’ Frame Line

By dba Staff
Wednesday, February 21, 2018 10:10 AM DULUTH, Ga.—America’s Best Contacts & Eyeglasses, a retail brand of National Vision Holdings, Inc. (NASDAQ: EYE) announced the launch of an exclusive new collection of Monster Jam frames for kids. “Through our partnership with Monster Jam, we are thrilled to offer our customers access to another affordable, high-quality and fashionable eyewear line,” said Megan Molony, senior vice president of merchandising for National Vision Holdings, Inc. “We are excited to be able to enhance our frame selection for our littlest customers with this exclusive collection of new fun and colorful frames at our most economical price point—something every parent can appreciate.”

VM Summit Expands Telehealth Session With New Topics and Speakers

By dba Staff
Wednesday, February 21, 2018 10:05 AM NEW YORK—The rapid rise of telehealth and its growing impact on vision care will be the focus of a special session at the Vision Monday Global Leadership Summit, “Tackling Disruption: The Telehealth Frontier.” The session, which will feature telehealth experts, leading providers, eyecare professionals and optical retailers, will help Summit attendees increase their understanding of telehealth and examine the decision making process surrounding it. It will also illustrate how health care and business leaders are grappling with a complex and challenging trend that is reshaping relationships between doctors and patients and fundamentally changing the delivery of health care services and diagnoses.