BOCA RATON, Fla.—Modernizing Medicine, the creator of the Electronic Medical Assistant (EMA), a cloud-based specialty-specific EMR application with programs geared toward the optical field, has raised $12 million in capital with a combination of equity capital and a senior bank debt facility. The equity round was led by return backer Pentland Group plc and joined by many of Modernizing Medicine’s customers. The company plans to use the funding to accelerate growth in existing markets, launch into new specialty-specific verticals and to continue ongoing product innovation.

EMA is available as a native iPad application, or from any web-enabled Mac or PC. Today, Modernizing Medicine provides specialty-specific offerings for optometry and ophthalmology as well as for the dermatology and plastic surgery markets. “Having current and future customers as investors is a true tribute to EMA and its ability to improve a practice,” said Dan Cane, chief executive officer and co-founder of Modernizing Medicine. “These are the folks using our product, and they’re willing to support it because they know it works.”