NEW YORK—Hubble, an e-commerce company that offers a subscription service for its own brand of contact lenses, has raised a new round of $16.5 million in a Series A round of funding, which was supported by several venture capital groups. The start-up firm, which is incorporated as Vision Path Inc., acknowledged the new funding round in a post on its Facebook page for Hubble.

The start-up offers its own Hubble brand of daily disposable contact lenses at a price of $30 per month. The company first began publicly offering subscriptions in late 2016, and it is currently offering a first order of a monthly supply for just a $3 shipping and handling fee. On its website, Hubble also offers to help consumers find a doctor in their area once they fill out an information form.

The company expects to use a portion of the proceeds from the new funding to launch toric lenses for customers with astigmatism. Hubble also expects to invest funding in marketing and hiring.

To produce its namesake contact lenses, Hubble has a partnership with Taiwan-based St. Shine Optical, which is a lab approved by the Food and Drug Administration, according to Hubble’s website.

Ben Cogan and Jesse Horwitz are co-founders of the company. Venture funds FirstMark Capital, Greycroft Partners, Wildcat Capital Management and Two River participated in the financing round. In a post on Medium, Greycroft’s Teddy Citrin offered strong support for Hubble’s management and strategy.

“If there is one word that sums up the team’s projections it would be conservative,” he wrote. “It’s rare to see a group operate so efficiently, methodically, and be willing break things simultaneously. Ben and Jesse’s passion and integrity has blown us away…I am proud to announce that we are making a substantial investment into Hubble’s Series A alongside FirstMark Capital,” Citrin said.