After analyzing how successful the Think About Your Eyes integrated marketing and awareness campaign has positively influenced Americans, the Council for Healthy Eyes Canada (CHEC) was created through a collaboration between ECPs and industry in early 2018. CHEC organized a made-in-Canada, integrated marketing campaign by retaining the strategic marketing agency Edelman Canada and deploying the ThinkAboutYourEyes.ca marketing and awareness campaign as a pilot project in Alberta. Read More.