BUSINESS: Labs Safilo Debuts Prescription Rx Service for Smith Brand By Andrew Karp Monday, June 20, 2016 12:00 AM PARSIPPANY, N.J.—Safilo Group has launched a prescription program for its Smith brand in the U.S. The program offers simplified proprietary lens and frame solutions. Safilo will serve as a one-stop provider for Smith frame and lab solutions, with a single online portal and billing account for simplicity, offering competitive consumer pricing in a simple all-inclusive program. Customers benefit through improved inventory management which allows expanded frame board spacing and consumer presentation, according to Safilo. Safilo will offer two proprietary lens solutions for the active Smith customer: Smith Clear Rx lenses and Smith ChromaPop Rx, a polarized lens with color and clarity enhancing benefits. Safilo will edge the lenses in-house; surfacing is being handled by several partner labs. The anticipated turnaround time for prescription orders is three to five days, Safilo said. Safilo customers can learn more about the program by visiting www.MySafilo.com. A consumer portal was launched in April. akarp@jobson.com