BUSINESS: Millennial Project Digital [Eye Strain] Natives By Deirdre Carroll Monday, April 20, 2015 12:03 AM RELATED CONTENT A New 'Script' A Focus on Lenses According to the Hindsight is 20/20/20: Protect Your Eyes from Digital Devices, a 2015 report on digital eye strain from The Vision Council, 84 percent of Millennials own smartphones, just one of the devices linked to digital eye strain. In total, nearly four in 10 Millennials, or 37.4 percent, spend at least nine hours a day on some form of digital device. Undoubtedly, this usage could have an effect on the vision of these “digital natives” over the long term. In fact, 68 percent of this demographic already report symptoms of digital eye strain, characterized by eye strain; neck, shoulder and back pain; headache; blurred vision; and dry, itchy, irritated eyes. It’s important to talk to Millennial patients and customers about ways they can ameliorate some of this damage now to help prevent vision issues in the future. The report suggests regular comprehensive eye exams, limiting digital device usage, investing in computer eyewear to prevent digital eye strain and to block blue light exposure in addition to other lens technologies (more on these on page 32). Experts agree that this generation is receptive to being educated, especially when the lessons offer tangible value to their lives. Educating Millennials on the importance of protecting their vision with some of these preventative measures not only has the benefit of better vision over the long term, but a potential increase in premium lens sales and loyal customers for years. The full Hindsight is 20/20/20: Protect Your Eyes from Digital Devices report from the Vision Council is available on www.thevisioncouncil.org.