NEW YORK—How do you define a generation that defies description? This question and more will be the topic of discussion at a special VM Live Event called Power in #s; Maximizing the Potential of the ‘Hashtag Nation’ presented by Vision Monday as part of its ongoing Millennial Project on Wednesday, June 3, 2015.

Registration is now open for this one-of-a-kind educational and networking experience which, thanks to an expert panel of ECPs, optical retailers and consumer specialists, will explore the mindset and customer expectations of the 80 million strong Millennial generation. Speakers will share with attendees why Millennials are more than just a large group of “young consumers” representing $1.3 trillion in buying power and what they need to do to appeal to them. Speakers for Power in #s will be announced shortly.

Sponsored at the premier level by VSP and by Essilor as a supporting sponsor, the event will be held on June 3, 2015 from 4:00 p.m. to 6:00 p.m. at The Waterfront Beach Resort in Huntington Beach, Calif., with a cocktail hour for attendees and speakers to follow.

Tickets are $95 and can be purchased by visiting www.visionmonday.com/hashtagnation.