Consumers Seek Brands That Understand Them

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There is a rising consumer expectation that a brand truly knows each shopper. Consumers want a product designed to meet their exact needs and lifestyle.

New consumer research from Salsify, a Boston-based digital marketing firm, probes shoppers’ rising expectations about brands. Salsify found that 30 percent of its survey respondents are looking for relevant reviews and 20 percent seek sophisticated product recommendation engines to help them quickly determine if the product is right for them. Fifteen percent of shoppers also expect brands and retailers to remember their purchase history.

Salsify notes that consumers want speed and ease to get the right product, no matter what it is they seek. What’s more, at least one in every 10 consumers to hit a product page will scan it for images that reflect their lifestyle (12 percent) and proof that the company aligns with their values (13 percent).