BUSINESS: Research + Stats Digital Advertising to Outpace Traditional Media Ad Spending By Staff Thursday, December 27, 2018 1:23 PM Digital advertising in the U.S. is on pace to surpass traditional media ad spending by 2019, according to a new report by eMarketer. The data and research website has created an infographic Snapshot to provide a key to U.S. digital ad spending trends, including how digital fits into the total media ecosystem, how mobile fits into digital, and how quickly advertisers across industries are increasing their digital budgets.eMarketer estimates that by 2020, mobile ad spending will surpass all traditional media combined, and that mobile will account for $76.17 billion of U.S. media ad spending in 2018. That's more than TV ($69.87 billion)—and it's signi-cantly more than print ($18.74 billion), radio ($14.41 billion) and out-of-home ($8.08 billion).By the end of the forecasting period (2022), mobile ad spending is expected to more than double that of TV, according to eMarketer. The channel will make up $141.36 billion of US media ad spending, while TV will account for $68.13 billion.