Loyal podcast listeners will stomach a few more advertisements to support their favorite show, a study by Westwood One found. According to this feature from Statista.com, advertisers have successfully incorporated their products into podcast programming, yet podcasts’ ability to translate that willingness by listeners into substantial revenue still lies further down the road for the medium.

In fact, about half of the respondents found most of the ads on their podcasts engaging, enjoyable and relevant. The favorable ad experience and seamless incorporation advertisers have managed to achieve on people’s favorite podcasts lead about half of the respondents to go out of their way to support brands that advertise on these programs.

While podcast listeners are willing to sit through ads, podcasts have not been able to make significant revenue from advertising on podcasts, despite the audience that the medium draws.

Click here to read the full story from Statista.com.