Time flies when you’re having SUN, and it’s time again for 20/20’s Sunwear MarketPulse Survey. Conducted by Jobson Research, the 2018 study surveyed over 200 eyecare professionals on how sunwear sales are performing and what trends are emerging. Take a look at the following stats to find out how the sunwear category has developed and progressed in the last several years.

  • Seventy percent of respondents said that Rx sunwear is growing for their practice. Adults (age 35 to 44) accounted for the largest percent of Rx sunwear sales (an average of 31 percent) according to those independents surveyed. Almost half (47 percent) of respondents said that females are buying more Rx sunwear than males, 22 percent said males more than females, and 30 percent said the same for both genders.
  • Of the independents surveyed, 63 percent said consumers are more knowledgeable about sunwear than they were five years ago.