According to some social media marketing experts, Instagram is the social media platform of the moment.

Instagram, which is owned by Facebook, claims more than 1 billion active users, and it’s continued to “diversify its offerings beyond its digital photo album roots, incorporating more video (IGTV), more creative content options (Stories) and expanded messaging tools for direct communication,” according to a recent post on the site Social Media Today (which is operated by Industry Dive).

“For individuals, all of these additions [to Instagram] are significant, but for brands, the rise of Instagram could be even more relevant,” the post noted. “Along with that expanded audience reach, Instagram has also been looking to maximize its revenue opportunities by introducing more tools for business use, and further evolving the platform towards a whole new level of eCommerce connection.”

Among the top priorities of the platform are influencer marketing, introduction of business profiles, Shopping Tags, and a shift toward on-platform purchases are all “building more and more of a case for Instagram as a digital marketing option,” according to Social Media Today.

Here’s a look at how some brands are using Instagram, and what upcoming opportunities marketers see as exciting, according to a survey Social Media Today conducted with SEMrush. More than 800 digital marketers took the survey, and note that more than 90 percent of respondents indicated they already use Instagram within their social media marketing effort.

In response to the survey question, “Which Instagram features are you currently using for marketing purposes?” the responses tilted in favor of the “Stories” feature. More than 80 percent of respondents indicated that they’re already utilizing Stories within their marketing effort. “Indeed, Instagram Stories, which now has more than 500 million daily active users, is fast becoming a must-have in [a] social strategy,” Social Media Today said. “It may not initially seem like it’s of relevance to your audience, and you may not feel like your brand has anything to create Stories about. But Stories, increasingly, is becoming a key platform within itself – and worth noting, more than 1.25 billion now use the various Stories options across Facebook’s family of apps every day.”

In the survey’s results, the responses show that IGTV is yet to capture marketing attention, with only 16.5 percent of respondents using it. Shopping Tags are in an early-stage rollout period. And few brands are utilizing Instagram Live, the post noted.