BUSINESS: Research + Stats Tracking the Success of the Think About Your Eyes Campaign By Staff Thursday, December 27, 2018 11:16 AM Jane Mell Balek, executive director of Think About Your Eyes, reflects on the success of the national public awareness campaign about the importance of scheduling an annual eye exam with an optometrist. “In my short time as executive director, I’ve been overwhelmed by the successes this campaign has already achieved in its short lifespan—a website that received 2 million visits this year alone. 22,000 doctors from 45 states and affiliates can be found by searching patients, and more than 3 million eye exams were performed in 2017. This is all thanks to you, our partners. Without your collective support, this campaign simply would not exist, patients would be missing out on this vital health checkup, and the industry would not have the opportunity to grow. I’m excited about what lies ahead in 2019 and beyond, and to have your support as we continue to grow the campaign.”