Virtual reality is well established as a home entertainment delivery system, but it is still a relatively new medium for marketers. Some retailers and manufacturers have learned to use it effectively to give customers a new way to experience products. In the optical industry, several lens manufacturers are using VR as a dispensing tool that allows patients to see the features and benefits of anti-reflective, scratch resistant, photochromic, polarized and progressive lenses.

ECPs who may be wondering if VR is right for them and their patients may want to check out this interesting infographic, “Why Virtual Reality Matters to Marketing.” Created by the WebpageFX.com, it offers basic definitions of VR technology, as well as some compelling statistics about consumer awareness of VR, and projections about the size of the VR market and how rapidly the technology is being adopted by consumers.