CHICAGO—On Jan. 16, 2014, optician Boyce Moffitt, the general manager of Spex, based here with several locations throughout Chicago and Illinois, showed the city the meaning of “Spex appeal” in a segment on the WGN Morning Show.

With the spotlight on Spex, a designer eyewear purveyor voted the Best Eyewear Store in Time Out Chicago’s 2011 Shopping Awards, Moffitt delivered tips on how to find the best frames for each face shape while showing off a variety of frames carried by the fashionable eyecare store.

“We had a blast sharing eyewear trends with the viewers of WGN Morning Show,” Spex director of marketing, Michael Caputo, told VM. As the retailer’s tagline says, “discover your Spex appeal” with the latest VM Video.