How Technology Transforms Retail: Registration Open for VM’s dba LIVE Event in Las Vegas Oct. 2

NEW YORK—Two optical industry speakers will present their perspectives about how “Technology Reinvents the Retail Experience” at the upcoming new, Vision Monday’s dba LIVE conference, a two-hour event to be held in Las Vegas from 4:00 p.m. to 6:00 p.m. on Oct. 2, 2013, just prior to the start of International Vision Expo West (Oct. 3-5).

Speaking about the interaction of digital and traditional retail will be Joe Pflanz, senior director, omni-channel customer experience at LensCrafters. In his 12 years with Luxottica, Joe Pflanz has worked on various brands and in various roles focused on marketing, digital and customer-centricity. He has led the launch/re-launch of 10 websites and countless digital customer experiences earning recognition and awards from many organizations.

Last year, Pflanz led the formulation of an omni-channel customer experience department for LensCrafters, which he currently heads. The omni-channel team is responsible for all of LensCrafters websites, digital advertising, social media and the convergence of experiences across channels.


 Metro Optics John Bonizio  LensCrafters Joe Pflanz
Also talking about the potential of transforming the optical retail experience will be John Bonizio, owner and president of Metro Optics, Bronx, N.Y. A licensed optician, with degrees in computer science, business management and economics, Bonizio joined Metro in 1992 and helped to build it into a prominent New York regional optical retailer.

Bonizio is planning the 2014 launch of an exciting new flagship location which will house a range of boutique and electronic eyewear and a state-of-the-art exam facility in a center next to the new Trump Golf Center in the Bronx.

“Innovation in the retail setting is being defined by new technologies. Consumers interact with these in new ways and they add drama to what’s traditionally been defined as the ‘retail’ or ‘patient’ experience,” explained Marge Axelrad, SVP/editorial director of VM. “This event will target the key senior-level decision makers in our business by looking at which new technologies are engaging consumers and patients to reinvent their experience in brick- and-mortar stores. Leading innovators will share their own new concepts and tactics.”

Additional speakers, from outside the optical industry, will be announced shortly. The premier sponsor of the first VM dba LIVE is Adlens.

Registration, at $95, for “Technology Reinvents the Retail Experience” is open by going to Seating is limited.

One of VM’s newest e-news vehicles, dba covers essential information about how leading optical retailers are running their businesses across the country in regional and local markets. ■