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3:01 p.m. ET

Bay Hill Eye Care, Orlando, Fla.

Test Taker
In the testing room of this PECAA member, optical tech Nancy Garcia creates a patient’s visual profile using the Zeiss iProfiler Plus.
3:13 p.m. CT

Crown Vision HQ St. Louis

May I Help You?
Crown Vision CEO Matt Matthews and product assistant Jenni Brink, discuss strategies for inventory.
3:19 p.m. CT

Europa International, Chicago

Blueprint for Success
Founder and creative director, Cynthia Shapiro and an architect review blueprints for the company’s new headquarters and factory in the conference room of Europa’s current headquarters.
3:36 p.m. MT

Smith Optics, Adams Gulch Trailhead, Idaho

Hold That Pose!
At the Adams Gulch Trailhead, a mile from Smith Optics headquarters in Sun Valley, Idaho, Smith Optics multimedia manager John Hechtkof and model Anna Parker shoot a video for Smith’s new women’s lifestyle/performance piece, the Asana.
3:38 p.m. MT

Smith Optics, Sun Valley, Idaho

Turbo Charged
As the video shoot takes place nearby, the Smith Optics team gathers in the Turbo conference room for a product marketing meeting. (L to R) Drew Chilson, director of development, Adam Green, marketing director, Cory Smith, senior marketing manager, and Mallory Burda, endurance promotions manager. Not pictured: Graham Sours, helmet category manager and Cassie Abel, communications manager.
3:52 p.m. PT

REM Eyewear, Sun Valley, Calif.

Brand Awareness
Meanwhile, in Sun Valley, Calif., Mike Hundert of REM Eyewear (c) joins Julie Chi, director of product development (l), and creative director Nicolas Roseillier as they share ideas about the company’s house brands, Indie and Surface.