Copenhagen Through Ørgreen's Lens

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COPENHAGEN—Shot in cinematic style, one part theatrical documentary, the other film noir, strong dynamics were the inspiration behind this year’s campaign from Ørgreen.

The company decided to move away from a studio shot campaign and get outside to the city they are so proud to represent, the company said. The creative team toured some of the most epic spots of Copenhagen during a beautiful and sunny day in September, from the city center to a quiet harbor on the outskirts of town to capture the sun set.

Aiming for a vibrant and more natural look and feel for the campaign, Ørgreen picked two highly professional individuals, who are used to interpreting dramatic moods and emotions to be their models for the campaign. The film features former solo dancer at the New York City Ballet and current artistic director of the Royal Danish Ballet, Nikolaj Hübbe wearing the Bogart, and member of the Corps de Ballet in Copenhagen, Hilary Guswiler in the Baker.