Logo Group Debuts Range Rover Eyewear Collection



By Deirdre Carroll: Senior Editor


 Guillaume Pottecher, Logo of the America

The Range Rover Stornoway 0123 optical frame on model and the Tourer 1121 sunglass from Logo Group.
WESTON, Fla.—Logo Group has launched the Range Rover Eyewear collection with sunglasses and eyeglasses.

“Range Rover is the perfect brand to increase our market share in the luxury and upscale men’s market,” said Guillaume Pottecher, president of Logo of the Americas. “Premiere Vision and Logo of the Americas have always been recognized for their ability to develop strongly emerging niche markets and Range Rover will fill for our retailers an untouched void in the profitable men’s eyewear market.”

Like the vehicles’ owners, men who choose the Range Rover Eyewear collection are stylish, they take care of their image and want to affirm their social standing.

Range Rover eyewear is designed exclusively for men to meet these needs. Men who want to have stylish, serious and contemporary products with very high equipment potential.

The 15-piece Range Rover ophthalmic collection is inspired by the character of the Range Rover vehicles: a perfect blend of power and comfort. Generous and masculine designs are enhanced with high quality materials.The Range Rover sunglasses are highly personal with fundamental principles taken from the vehicles and offers highly technical features. More than half of the collection is available polarized with a full 62 percent being suitable for prescription lenses.

The Range Rover Eyewear collection from Logo Group is priced to the dispenser between $116 and $134 for the ophthalmic styles, with sun priced from $72 to $145. ■