Marcolin Finalizes the Acquisition of Viva International

By

Giovanni Zoppas, CEO of Marcolin.
MILAN— Marcolin SpA, through its affiliate Marcolin USA, and HVHC Inc., have announced they have finalized the acquisition of Viva International, effective today. The news was first reported by VMail on Oct. 24.

“We are very pleased to announce the closing of the acquisition of Viva International,” said Giovanni Zoppas, CEO of Marcolin. “The complementing of the brand portfolios, the balance between male/female, optical/sun segments and geographical end market areas are strategic key factors brought to the acquisition. The combination of Marcolin and Viva creates a leader of primary importance in the global eyewear industry.”

According to the companies, Viva International sold 8.5 million frames in 2012, recorded $190 million in sales and includes a network of more than 160 agents in the American market. The portfolio of brands under license includes: Guess, Guess by Marciano, Gant, Harley Davidson and other brands specifically dedicated to the U.S. market. In 2012, Marcolin sold about 5.5 million eyeglasses with over 700 models. Their portfolio of brands under license includes: Tom Ford, Balenciaga, Montblanc, Roberto Cavalli, Tod's, Swarovski, DSquared2, Diesel, 55DSL, Just Cavalli, Cover Girl, Kenneth Cole New York, Kenneth Cole Reaction and Timberland. The Group's own brands include Marcolin, National and Web.