REM Bows Lucky Kids Optical Collection

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The Lucky Kids Willow optical frame in three color ways from REM.

By Deirdre Carroll: Senior Editor

LOS ANGELES—REM has launched the Lucky Brand Kids Optical Collection.

Inspired by Lucky Brand Spectacles’ adult line, the seven-frame kids’ launch collection reflects the same vintage-inspired pedigree, with a little playfulness thrown in. The line includes four girls’ and three boys’ styles offered in three colors and two sizes each. Designs and color schemes are bold but still practical for everyday wear, while the fully handmade frames in acetate or metal provide durability.

Silhouettes pay homage to the offspring of influential ‘70s musicians, from Ringo Starr to Mick Jagger with style names like the Liv, Trixie, Julian and Zak.

Each purchase of a Lucky Kid frame comes with a free Lucky Brand youth peace-sign T-shirt and a kid-friendly case, while merchandising elements include a six-place display, 20x30 poster and counter cards. Dispenser price guide: $$  
dcarroll@jobson.com