BUSINESS: Suppliers Silhouette International Marries Lenses and Frames to Create Silhouette Vision Sensation By Staff Friday, February 3, 2017 12:21 AM Jan Rosenberg, CEO of Silhouette International. LINZ, Austria—Silhouette International has taken the next step in creating quality product by producing lenses in their Linz, Austria factory that combine together with the company’s frames creating Silhouette Vision Sensation. The lenses, Silhouette Panorama, include single-vision and premium progressive lenses for rimless and full-rimmed spectacles with a focus on progressive lenses and optimizing vision right to the very edge of the lens. These lenses are only available for use in Silhouette frames. “At the end of the day, we are true believers of perfect vision, and perfect vision equals true unity of frame and lens,” Jan Rosenberg, CEO of Silhouette International told VMail. He continued, “Silhouette is well-known for its bold business decisions, it’s commitment to continuous innovation and the resulting ‘seeing without boundaries’ experiences. A perfect marriage of frame and lens is vital for this.” Jan Cory, Silhouette Optical, Ltd. president said, “This year we are focusing on establishing our premium positioning at the point of sale with our beautiful new Shop in Shop, the expansion of our portfolio into innovative full rim and the launch of our 18KT pure gold Atelier collection.”She continued, “beginning this fall, we will treat select customers within the U.S. market to the complete Silhouette experience, a full frame solution, trademarked Vision Sensation, using our own proprietary lenses in combination with our award winning frames. We look forward to sharing this with our loyal consumers.”Silhouette Vision Sensation debuted during last month’s Opti in Munich.