Viva Int’l Group Names Industry Vet Bortuzzo as New President

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 Antonio Bortuzzo  Mark Mischik
SOMERVILLE, N.J.–Viva International Group has named Antonio Bortuzzo as its new president. Bortuzzo, an experienced eyewear executive, will begin his new job with Viva and the HVHC family of companies on May 6, succeeding Sherry Lay who served as interim president following the departure of Frank Rescigna several months ago, the company said.

It is anticipated that Bortuzzo will relocate and be based at Viva’s N.J. headquarters here, a spokesperson told VM.

Most recently, Bortuzzo was chief executive officer (CEO) of Alain Mikli International Group in Paris. Mikli designs, manufactures and distributes ophthalmic frames and sunwear, and has retail stores worldwide. Previously, he was the CEO of fashion optical eyewear wholesaler Allison S.p.A. in Padova, Italy.

In other news at Viva, Mark Mischik has been promoted to the position of director of sales in its retail sun division. Based in New York, Mischik will oversee retail sales and he will report directly to Jan Cory, Viva’s senior vice president of sales for the U.S. and Canada. Mischik joined Viva in 2010 as business manager for licensed brand stores.