Optique Hub is dedicated to helping customers find the perfect independent eyewear practice, but they serve more than just curious customers. Over on Instagram, @optiquehub has been curating a collection of unique, eye-catching signs outside independent optical shops, something they call their “Optical Signage Series.” A sign outside a shop isn’t the most important thing an independent business does, but it is a central piece of every shop’s first impression. Before online reviews and social media campaigns, storefronts and signage were everything for small businesses, and, although times have changed, they still carry weight today.
In the Instagram world, signage can serve as free advertisement, if it’s good enough to inspire passersby to stop and snap a picture, and it can still be enough to pull a customer off the street if they’re in search of a new pair of frames. Good signage shows that independents are paying attention to all the details—inside and out.
For independents looking for a different way to shake things up, new signage just might be the key. And for independents who are proud of their signage, Optique Hub is open to submissions.
Eye London Optician’s signage on Optique Hub’s Instagram “Optical Signage Series.”
Optique Hub shares Instagram worthy signage outside Spex In The City in London.
London-based Mallon + Taub’s storefront and signage command attention on Optique Hub’s Instagram.
Signage on doors can be showstoppers too—Optique Hub shared this door from Bril