Meeting Business Challenges by Riding the Currents of Change

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Essilor’s Howard Purcell, OD brought energy and enthusiasm to the stage at VM’s Global Leadership Summit as he addressed a packed house of the industry’s leading executives about navigating through change and innovation. Essilor was a Premier sponsor of the Summit for the third year in a row.

In his remarks to the audience, Essilor’s vice president of customer development likened today’s business challenges to swimming in the ocean and fighting for survival. “We can crash against those waves and get tossed and turned or we can ride aboard that surfboard and find a way to navigate through change.”

Essilor, a global organization that has been recognized by Forbes Magazine as one of the world’s most innovative companies, continues to expand the scope of its business, which has grown to include a robust e-commerce capability.

“With all due respect to our virtual players in the room, I would suggest that you know about as much as bricks and mortar as we knew about e-commerce five or six years ago. Our job is to look at the innovation taking place in our industry, understand what’s going on, and identify the disruptive elements. How do we use this to support our customer? To me, our customer is the ECP, the doc, the dispenser, the technician and ultimately the consumer.”

To view video highlights of this session, click here.