VisionMonday's CLICK for July 17, 2013

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AN E-NEWS BRIEFING ABOUT WEB TECHNOLOGY & INTERNET TRENDS

July 17, 2013

Twitter Manners: How To Write Good Tweets and Be a Good 'Twittizen'

By Janet Fouts, CLICK Contributor

Like any community, there are a lot of un-written laws about how to tweet on Twitter. Most of it is just plain common courtesy and some of it is specific to the platform. What I'm posting here, in no particular order, are the ones I try to remember and I encourage you to add your own for us all to learn from.

Fill out your profile and upload a picture. Before you start Tweeting let people know who they're listening to. When someone discovers your carefully written and deeply valuable first Tweets, they're going to come to your profile to learn more and decide if they want to follow you. If you've got the default icon and no info they may wait until later. There is no later. They'll forget you.

Social Media Will Once Again Fuel Interest in The Great Glasses Play Day

Again this year, ECPs and optical professionals, along with parents, teachers and all those involved in helping kids feel good about wearing glasses are gearing up for August 4th, which will be the second annual Great Glasses Play Day.

Across the country and around the world, people are helping to spread the word, participate, get involved in local events or create their own to celebrate children who wear eyeglasses—and social/digital media is already playing a large part in the planning. Via Twitter and Facebook, practitioners are signing up to take part and working to educate parents about the importance of early eye exams and screenings. A YouTube video illustrates just some of the activities.

Electric Slide

Electric Slide is an app which enables an easy way to wirelessly present PowerPoint slides, Office documents, PDFs and videos with your iPhone or iPad. Your device is a remote control that works anywhere with any screen. While other methods of slide presentations are now available, PowerPoint is still one of the most widely-used by business people for their presentations. But sometimes showing a PowerPoint from your computer or laptop is not always the most convenient.

PhotoSnack

PhotoSnack is an intuitive and free service that makes it easy to add photos, create elegant HTML5 slideshows with music, and share them with your friends and family. The PhotoSnack photo slideshow maker now also features options to add music to photo slideshows and it is fully compatible with mobile devices.

CooperVision's Instagram #no2views Photo Contest

CooperVision is encouraging ECPs to encourage their patients to take part in its new #no2views social media photo contest. CooperVision says it is committed to crafting world-class contact lenses "by listening closely to the needs of eyecare professionals and contact lens wearers and that its broad lens portfolio addresses these needs so the optimal lens can be fitted for each individual because no two eyes, no two days, no two patients and #no2views are ever the same."

Alcon's Eye Saw Good Campaign to Support Kids Vision for Life

Alcon has launched the Eye Saw Good campaign, a charitable initiative that highlights the important role that good eye health and clear vision play in allowing people to see the world around them and live life to the fullest. Actress Jennie Garth, best known for her role on the television series "Beverly Hills, 90210," is leading the campaign to help benefit Kids Vision for Life, a charitable program that provides vision screenings, eye exams and eyeglasses to children in underserved communities in the U.S. at no cost to the family.

Reach Local [INFOGRAPHIC] Illustrates the Rise of Mobile and Local Search

The number of local searches happening on mobile devices is growing at unprecedented rates. In fact, a Local Market Search survey showed that 77.1 million mobile subscribers accessed local content on mobile devices at the time of their research, up 34 percent from the prior year. The report also showed:

Local content now dominates mobile usage behaviors
56 percent of mobile subscribers used an app to access local content
73 percent of mobile subscribers used a browser to access local content

What are the most recent features/sections you've added to your practice’s website?

A glossary of eyecare terms and conditions.

A section featuring regular blog posts by the doctor.

A visual slideshow to highlight your exam rooms or dispensary.

A community event section or story.

An e-commerce option or section.

None of the above.

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