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AN E-NEWS BRIEFING ABOUT WEB TECHNOLOGY & INTERNET TRENDS July 31, 2013
Sites to See

AOA.org

By CLICK Staff


The American Optometric Association (AOA) has launched a revamped website to better serve its members and the profession. The new site features responsive design, an enhanced Doctor Locator, and single sign-on for many AOA features. AOA president Ron Hopping, OD, MPH, said, "We proactively engaged our members as the site was under development to ensure that the navigation would be user-friendly, and that we were reflecting the progress AOA has made as an organization since the first site was launched in 2003." AOA executive director, Barry Barresi, OD, PhD, added that the launch is the first phase of a series of upgrades and enhancements that give members the online access they need to resources essential for professional development and current best practices in practice management. "It was a priority to incorporate responsive design, which automatically formats content for any device including desktop, tablet, or smart phone. This is essential for how all of us are living our lives now."

There is now a single sign-on for several popular AOA services including EyeLearn online continuing education resources, Optometry's Career Center, and AOAExcel. In the coming months, there will be ongoing enhancements for the AOA's online store, branded as AOAMarketplace, which will include an expanded product selection and an improved customer experience. The area of the site dedicated to providing the public and patients with information about common eye conditions will be updated in the future as well.



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