VisionMonday

High Visibility: Art & Movies

Thu, 09 May 2013 15:30:00 GMT

Art and film is often only realized thanks to the creator’s unique vision; given this point of view, collaboration between both mediums and the world of eyewear is a natural. In our latest edition of Hi Vis we highlight three companies and the ways they are bringing more attention to this synergy…

High Visibility: Hit the Water

Tue, 09 Apr 2013 15:40:00 GMT

Now that the temperatures are rising, thoughts are turning to beach towels and bathing suits. In the latest edition of Hi Vis we’re featuring three brands who are already hitting the water with high profile sponsorships…

High Visibility: Sunwear Crosses the Finish Line

Thu, 28 Feb 2013 11:30:00 GMT

As motorsports athletes race to their various finish lines, eyewear companies are going full speed ahead to outfit them with the appropriately high-performance sunwear.

High Visibility: Eyewear Companies Score Basketball Star Partnerships

Wed, 14 Nov 2012 15:00:00 GMT

With so many basketball players going for the geek chic look, it’s no surprise that eyewear and eyecare companies are tapping NBA stars to promote their brands and sport their own styles.

October Goes Pink

Thu, 18 Oct 2012 14:57:00 GMT

For many parts of the country October means changing leaves, brisker nights and warm, autumnal colors, but for many it also means thinking pink. This month is National Breast Cancer Awareness Month and optical companies are showing their commitment to the cause by offering special products.

High Visibility: Sunglasses-Sponsored Surfing

Wed, 26 Sep 2012 15:00:00 GMT

While the summer season has cooled off into fall, surfing season is heating up as the ten events in the Association of Surfing Professionals’ World Championship Tour approaches its climax. With sun as ubiquitous as water at these events, sunglasses companies are the perfect sponsors of professional surfers in this edition of Hi Vis…

High Visibility: Campaign 2012

Tue, 31 Jul 2012 15:35:00 GMT

This season all the talk is about the 2012 campaigns… advertising campaigns that is. In this edition of Hi Vis we feature the famous faces picked to front some of the most high profile and glamorous ad campaigns of Fall/Winter 2012…

High Visibility: On a Bike

Tue, 31 Jul 2012 14:45:00 GMT

With all eyes on the Olympics it’s easy to lose sight of other sporting events. In this edition of Hi Vis we focus on the growing popularity of cycling and the brands who are carving out their biking niche…

High Visibility: Parties: NYC Style

Wed, 27 Jun 2012 09:00:00 GMT

Kicking of the summer in the city means parties. In this edition of Hi Vis we feature three eyewear brands who hit the Big Apple for a little summertime celebrating…

High Visibility: The Good, the Bad & the Geeky

Tue, 12 Jun 2012 16:05:00 GMT

There is nothing like a famous face to get the buzz going for a brand. In this edition of Hi Vis, we feature three who have tapped some stars that speak directly to their brand DNA…