VisionMonday

Social Media Crisis Management:
Read This Before You Need This

Fri, 14 Jun 2013 09:00:00 GMT

Hopefully you're reading this before you need it. Life is so much easier when you're prepared, isn't it? This post is intended to help you see a crisis coming and have the tools in place to assist.

Just A Look Back at March: A Slice of Internet Life

Wed, 22 May 2013 02:03:00 GMT

Ever think about the Big Picture of what’s happening online...? Nielsen, the global information and measurement media company, reports that March 2013 was a busy month for Internet traffic.

The Scales Have Tipped:
It's Time for a Mobile Website for Your Practice

Thu, 09 May 2013 15:00:00 GMT

NEW YORK—With the rapid growth of mobile technology, the number of potential patients searching for your optometry practice's website via their mobile device is constantly increasing.

The Ultimate Social Media Event Marketing Checklist: Infographic

Fri, 26 Apr 2013 11:00:00 GMT

This edition of CLICK describes one eyecare group's special event, boosted by digital and social media.

Give Patients a 'Virtual Tour' - And Add In a Scavenger Hunt for Fun!

Thu, 11 Apr 2013 16:30:00 GMT

TAMPA, Fla.—What would 'online magic' for an eyecare professional look like? The ideal online presence for an ECP practice would be so effective that it would not only display factual information about the practice, but also make potential patients comfortable before they set foot in the door.

What Makes A Business Social?

Fri, 29 Mar 2013 09:30:00 GMT

A social business could be most simply defined as a business which engages with its customer base socially. It used to be all businesses were social. You made friends in the neighborhood and responded to their interests or you failed.

Are You Optimizing Facebook Pages for Graph Search?

Fri, 01 Mar 2013 14:21:00 GMT

It's all the buzz right now, and Facebook is slowly letting users see what the fuss is all about. Marketers everywhere are frantically trying to figure out how they're going to use Graph Search as part of their social business strategy or not.

An Infographic Shows How Mobile Health Apps are Booming

Fri, 15 Feb 2013 09:45:00 GMT

More than twice the number of smartphone users used their phones to look for medical or healthcare information online in the fall of 2012 than the prior year. And the number continues to escalate as new ways of interacting and scouring resources for data come onstream.

Six Mistakes You Might Be Making With Your Facebook Page

Thu, 31 Jan 2013 08:30:00 GMT

Facebook seems simple. After all your Mom is using it, right? There are a lot of reasons your Facebook page isn't getting the rabid fan-base you think it deserves.

New Keynoter and Courses Set for 'SIB' Virtual Conference

Thu, 17 Jan 2013 15:30:00 GMT

ROCKVILLE, Md.—Organizers of the first Seeing is Believing virtual conference, to be held Jan. 30 - Jan. 31 and then archived online, are anticipating that they will see an attendance of at least 1,000 optometrists, a mix of independents and corporate-affiliated doctors and practice staff, at their upcoming event.

Enlightening Infographic Illustrates Rise of Social Media in Health Care

Wed, 02 Jan 2013 02:06:00 GMT

NEW YORK—Patients of all ages are increasingly using social and mobile sites to listen to and engage with others who are talking about health. An interesting infographic from DC Interactive, an online agency connected to Demi and Cooper Advertising, illustrates this trend. The agency posts regularly on its site and its blog about trends that guiding how health care organizations, physician practices and providers approach their digital media presence.

U.S. Online Holiday Spending: Online Spending Grows, And 'Green Monday' Could Break Records, Says comScore

Thu, 13 Dec 2012 15:45:00 GMT

RESTON, Va.— comScore (NASDAQ : SCOR), a leader in measuring the digital world, just reported that this holiday season’s retail e-commerce spending was up by 13 percent for the first 37 days of the November–December 2012 holiday season.

New Augmented Reality App From Hoya Lets Patients Experience 'Better' Lens Choices

Thu, 13 Dec 2012 14:15:00 GMT

LEWISVILLE, Tex. – Technology, via mobile and smart tablet devices, is changing the way patients and doctors and dispensers interact to explain vision correction and product features.

Speakers, Keynoter, Exhibits Shaping Up for 2013 Seeing is Believing Conference

Wed, 14 Nov 2012 16:00:00 GMT

ROCKVILLE, Md.—Some 40 speakers, providing content, seminars and special courses, and informative product "exhibit halls" and "centers of excellence" are being put into place by the organizers of Seeing is Believing (SiB), a virtual conference planned for Jan. 30-31, 2013.

What Do People Do On Facebook?

Tue, 16 Oct 2012 09:00:00 GMT

NEW YORK—The emergence of social network sites has transformed personal and professional communications. Insights into popular sites like Facebook, Twitter, LinkedIn and MySpace, can be analyzed by age group, where people live (urban, suburban, rural locations) and income level, as well as other ‘social’ or psychographic information. In an extensive report, The Pew Internet & American Life Project’s study on Social Networking Sites and Our Lives delves into the impact on people of all groups.

Digital Media Is Key to Reaching Your Multicultural Patients

Thu, 27 Sep 2012 09:53:33 GMT

NEW YORK—As the diversity of the U.S. population continues to be one of the most important business and healthcare trends in recent decades, it's important that eyecare professionals learn more about how to serve multicultural patient populations – Asian Americans, Hispanics, and African-Americans among them – in their local communities.

One-Quarter of Americans Will Use Mobile Social Networks This Year

Mon, 13 Aug 2012 09:00:00 GMT

NEW YORK—Social networking, aided by the widespread adoption of smartphones in the US, is quickly making the jump to mobile, according to eMarketer estimates.

By the end of this year, nearly 82 million U.S. mobile users will use a social networking site on their phone at least monthly, or more than a quarter of the total U.S population.

Social Media Fuels An Eyecare 'Movement' for Great Glasses Play Day on Aug. 5

Fri, 13 Jul 2012 15:04:00 GMT

MADISON, Wisc.—Social media is the new "word of mouth" and it is playing a major role in fueling the involvement of dozens of eyecare professionals and optical retailers in a new type of event to be held across the U.S. next month: The first annual Great Glasses Play Day is August 5th, when parents, ECPs, educators and their children will celebrate the positive aspects of kids wearing glasses.

Social Media Fuels An Eyecare 'Movement' for Great Glasses Play Day on Aug. 5

Fri, 13 Jul 2012 14:10:00 GMT

VisionMonday

Social Media Crisis Management:Read This Before You Need This

Just A Look Back at March: A Slice of Internet Life

The Scales Have Tipped:It's Time for a Mobile Website for Your Practice

The Ultimate Social Media Event Marketing Checklist: Infographic

Give Patients a 'Virtual Tour' - And Add In a Scavenger Hunt for Fun!

What Makes A Business Social?

Are You Optimizing Facebook Pages for Graph Search?

An Infographic Shows How Mobile Health Apps are Booming

Six Mistakes You Might Be Making With Your Facebook Page

New Keynoter and Courses Set for 'SIB' Virtual Conference

Enlightening Infographic Illustrates Rise of Social Media in Health Care

U.S. Online Holiday Spending: Online Spending Grows, And 'Green Monday' Could Break Records, Says comScore

New Augmented Reality App From Hoya Lets Patients Experience 'Better' Lens Choices

Speakers, Keynoter, Exhibits Shaping Up for 2013 Seeing is Believing Conference

What Do People Do On Facebook?

Digital Media Is Key to Reaching Your Multicultural Patients

One-Quarter of Americans Will Use Mobile Social Networks This Year

Social Media Fuels An Eyecare 'Movement' for Great Glasses Play Day on Aug. 5

Social Media Fuels An Eyecare 'Movement' for Great Glasses Play Day on Aug. 5

Social Media Crisis Management:
Read This Before You Need This

The Scales Have Tipped:
It's Time for a Mobile Website for Your Practice